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I'm a Lead UX/Product Designer /User researcher with 17 years of experience in UX/product design, interaction design, user research, information architecture, and service design across industries like e-commerce…

Catriona Gilchrist

I'm a Lead UX/Product Designer /User researcher with 17 years of experience in UX/product design, interaction design, user research, information architecture, and service design across industries like e-commerce (Selfridges, John Lewis, Adidas, M&S), finance (Barclays, Coutts), healthcare (AstraZeneca), insurance (Aviva, Zurich), government (Cabinet Office, Ministry of Defence), transportation (National Rail, Transport for London), entertainment (Cineworld) and more. I create intuitive user experiences…

Available to hire

I’m a Lead UX/Product Designer /User researcher with 17 years of experience in UX/product design, interaction design, user research, information architecture, and service design across industries like e-commerce (Selfridges, John Lewis, Adidas, M&S), finance (Barclays, Coutts), healthcare (AstraZeneca), insurance (Aviva, Zurich), government (Cabinet Office, Ministry of Defence), transportation (National Rail, Transport for London), entertainment (Cineworld) and more. I create intuitive user experiences from concept to launch. I’ve got a solid track record of wireframing, prototyping, testing, running workshops, doing research, and building information architecture that works for both users and businesses. I keep my approach lean and iterative, focusing on quick testing, learning, and adapting as we go to meet user and business needs.
 
I’m experienced in gathering requirements, building backlogs in Jira, and using business analysis skills to achieve project goals. I thrive in agile environments, collaborating with cross-functional teams to deliver high-quality results.

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Skills

Ap
App Design
Ax
Axure
Figma
Pr
Prototype
We
Web Design

Education

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Qualifications

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Industry Experience

Government, Retail, Energy & Utilities, Healthcare, Travel & Hospitality, Financial Services, Media & Entertainment
    uniE613 Led end-to-end design for AstraZeneca’s translation services
    • Designed & delivered new & updated translation services in a hybrid UX/Product /UR/BA role. • Created service blueprints, user flows, prototypes & facilitated usability testing while creating user stories in Jira and managing the backlog to align stakeholders. • Iterated designs and collaborated with developers to ensure seamless delivery. Delivered the MVP end to end solution prior to my contract ending with more in the prioritised backlog to build in the future when budget allows. Feedback from initial users was excellent, with the time-saving features significantly reducing manual workloads and streamlining the translation process, enabling teams to focus on higher-value tasks.
    uniE613 Optimised seasonal campaigns and core customer journeys at John Lewis
    • Embedded UX methodology into Trade and Marketing teams to enhance collaboration and drive user-centered design. • Facilitated workshops and co-design sessions, producing user flows, wireframes, and prototypes for seasonal campaigns and core customer journeys. • Used Adobe Analytics to support design decisions, prompting an earlier launch of the New Year Wellbeing Campaign based on increased well-being searches.
    uniE613 Made voter ID accessible for the Cabinet Office by addressing the needs of voters without valid ID
    See portfolio: https://www.twine.net/signin
    uniE613 Website modernisation for Carter Jonas a leading UK property consultancy
    See my portfolio https://www.twine.net/signin
    uniE613 Optimised the Selfridges digital experience to drive revenue and boost user satisfaction
    See portfolio: https://www.twine.net/signin
    uniE613 Redesigned National Rail’s website to simplify travel planning and inspire journeys
    See my portfolio https://www.twine.net/signin
    uniE613 Digitised motor policy changes for easy self-service at Aviva:
    • Led the UX design for digitising motor policy changes, enabling customers to make mid-term modifications online e.g. add a driver, replace a vehicle. • Collaborated with the design system team to introduce new patterns. • Conducted user research and usability testing, incorporating feedback into design sprints.
    uniE613 Improved investors’ experience on Barclays’ BARX Platform
    • Redesigned the BARX Investors Solutions platform, creating wireframes, prototypes, and user flows for institutional investors. • Conducted user testing and workshops to refine designs, ensuring usability in a regulated financial environment.
    uniE613 Designed tools to enable TFL staff to deliver customer service without ticket offices
    • Designed the 'Customer Service Toolkit,' a mobile solution for London Underground (LU) staff to provide real-time support, including tickets, fare information and more. • Led workshops, co-design sessions, user testing, and field studies across LU stations.

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