Hi, I’m Chris! I’ve spent the past 7+ years in an agency setting, helping 150+ brands improve their user journeys, landing pages, websites, and other marketing collateral. I’m able to quickly jump into a new design system and product high quality work that meets all brand and technical requirements. Working with primarily strategic clients, I completed customer research including surveys, recordings, and heat maps; created wireframes and mockups including iterative designs based on peer and customer feedback; and presented my designs and researching findings to client’s teams including at the executive level. Beyond creating optimized, high-performing content of my own I also oversaw the work of a 12+ person team, holding 1:1s and offering coaching and mentoring as needed to upskill junior designers in layout, typography, color theory, photo editing, copy editing, and professional communication. I also spearheaded several new service offerings, including design consultations that led to 94% campaign performance improvements on average. I’m currently freelancing while looking for my next full-time position. With a strong customer service background, attention to detail, and a love of collaboration I truly love helping others out and knowing that I’m making someone’s life a bit better through good design.…Hi, I’m Chris! I’ve spent the past 7+ years in an agency setting, helping 150+ brands improve their user journeys, landing pages, websites, and other marketing collateral. I’m able to quickly jump into a new design system and product high quality work that meets all brand and technical requirements. Working with primarily strategic clients, I completed customer research including surveys, recordings, and heat maps; created wireframes and mockups including iterative designs based on peer and customer feedback; and presented my designs and researching findings to client’s teams including at the executive level. Beyond creating optimized, high-performing content of my own I also oversaw the work of a 12+ person team, holding 1:1s and offering coaching and mentoring as needed to upskill junior designers in layout, typography, color theory, photo editing, copy editing, and professional communication. I also spearheaded several new service offerings, including design consultations that led to 94% campaign performance improvements on average. I’m currently freelancing while looking for my next full-time position. With a strong customer service background, attention to detail, and a love of collaboration I truly love helping others out and knowing that I’m making someone’s life a bit better through good design.WWW…
Hi, I’m Chris! I’ve spent the past 7+ years in an agency setting, helping 150+ brands improve their user journeys, landing pages, websites, and other marketing collateral. I’m able to quickly jump into a new design system and product high quality work that meets all brand and technical requirements. Working with primarily strategic clients, I completed customer research including surveys, recordings, and heat maps; created wireframes and mockups including iterative designs based on peer and customer feedback; and presented my designs and researching findings to client’s teams including at the executive level. Beyond creating optimized, high-performing content of my own I also oversaw the work of a 12+ person team, holding 1:1s and offering coaching and mentoring as needed to upskill junior designers in layout, typography, color theory, photo editing, copy editing, and professional communication. I also spearheaded several new service offerings, including design consultations that led to 94% campaign performance improvements on average. I’m currently freelancing while looking for my next full-time position. With a strong customer service background, attention to detail, and a love of collaboration I truly love helping others out and knowing that I’m making someone’s life a bit better through good design.…Hi, I’m Chris! I’ve spent the past 7+ years in an agency setting, helping 150+ brands improve their user journeys, landing pages, websites, and other marketing collateral. I’m able to quickly jump into a new design system and product high quality work that meets all brand and technical requirements. Working with primarily strategic clients, I completed customer research including surveys, recordings, and heat maps; created wireframes and mockups including iterative designs based on peer and customer feedback; and presented my designs and researching findings to client’s teams including at the executive level. Beyond creating optimized, high-performing content of my own I also oversaw the work of a 12+ person team, holding 1:1s and offering coaching and mentoring as needed to upskill junior designers in layout, typography, color theory, photo editing, copy editing, and professional communication. I also spearheaded several new service offerings, including design consultations that led to 94% campaign performance improvements on average. I’m currently freelancing while looking for my next full-time position. With a strong customer service background, attention to detail, and a love of collaboration I truly love helping others out and knowing that I’m making someone’s life a bit better through good design.WWWW…
Available to hire
Hi, I’m Chris! I’ve spent the past 7+ years in an agency setting, helping 150+ brands improve their user journeys, landing pages, websites, and other marketing collateral. I’m able to quickly jump into a new design system and product high quality work that meets all brand and technical requirements. Working with primarily strategic clients, I completed customer research including surveys, recordings, and heat maps; created wireframes and mockups including iterative designs based on peer and customer feedback; and presented my designs and researching findings to client’s teams including at the executive level.
Beyond creating optimized, high-performing content of my own I also oversaw the work of a 12+ person team, holding 1:1s and offering coaching and mentoring as needed to upskill junior designers in layout, typography, color theory, photo editing, copy editing, and professional communication. I also spearheaded several new service offerings, including design consultations that led to 94% campaign performance improvements on average.
I’m currently freelancing while looking for my next full-time position. With a strong customer service background, attention to detail, and a love of collaboration I truly love helping others out and knowing that I’m making someone’s life a bit better through good design.
Skills
See more
Experience Level
Microsoft Powerpoint
Expert
Adobe Photoshop
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Microsoft Word
Expert
Product Design
Expert
Figma
Expert
Copywriting
Expert
UI
Expert
WiX
Expert
Banner
Expert
Card Deck
Expert
Presentation Design
Expert
Social Media Design
Expert
Icon
Expert
Brochure
Expert
Branding
Expert
App Design
Expert
Data Visualization
Expert
Adobe InDesign
Expert
Logo
Expert
Web Design
Expert
Adobe Illustrator
Expert
Monday
Expert
Google Ads
Intermediate
CSS
Intermediate
Jira
Intermediate
Invision
Intermediate
Language
English
Fluent
Education
Bachelor of Science at Pennsylvania State University
May 6, 2016Digital Marketing
Bachelor of Art at Pennsylvania State University
May 5, 2012Digital Design
Qualifications
Industry Experience
Transportation & Logistics, Computers & Electronics, Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Manufacturing, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Wholesale & Distribution
Oracle NetSuite High-Fidelity Mockup Design
I worked with Oracle’s marketing and engineering teams to create a new landing page template for use across various marketing channels.
My design was focused around quickly conveying dense product information to potential buyers, utilizing Oracle’s newly updated graphic style to highlight key information and guide user eyelines.
Final mockup: https://www.twine.net/signin…I worked with Oracle’s marketing and engineering teams to create a new landing page template for use across various marketing channels.
My design was focused around quickly conveying dense product information to potential buyers, utilizing Oracle’s newly updated graphic style to highlight key information and guide user eyelines.
Final mockup: https://www.twine.net/signinWWWWWWWW…
Guru Landing Page Design
Project Overview
Guru is a knowledge management software company that needed help simplifying their lead generation process. I redesigned the customer journey throughout the page, and utilized Guru’s excellent hand-drawn illustrations to guide users’ attention and highlight key information. The design was iteratively improved using heat map data.
Full-size mockup: https://www.twine.net/signin
Live page: https://www.twine.net/signin…Project Overview
Guru is a knowledge management software company that needed help simplifying their lead generation process. I redesigned the customer journey throughout the page, and utilized Guru’s excellent hand-drawn illustrations to guide users’ attention and highlight key information. The design was iteratively improved using heat map data.
Full-size mockup: https://www.twine.net/signin
Live page: https://www.twine.net/signinWWWWWWWW…
Google Landing Page Redesign
Project Overview
I worked with Google’s Cloud team to redesign a landing page for their cloud development platform. Their prior page was not performing up to expectations, and their sales team was getting a lot of basic questions.
I designed both low- and high-fidelity wireframes and presented them to Google’s marketing team along with my research findings and suggestions for future testing.
The Problem
The Google Cloud team was having difficulty with a sales funnel for their cloud development product.
User Issues:
Users were consistently reporting they were having issues finding information on the site. Many users abandoned the page or were not a good fit for Google’s sales team.
Company Issues:
Campaign performance was poor, with a low conversion rate and high cost per lead. There were also issues with lead quality, as sales reps spent a lot of time educating.
User Research
I reviewed a variety of data, including heat maps, user recordings, and surveys/notes from the sales team, discovering two key problems.
Pain Points
Heat map data showed that users were not typically scrolling far enough down the page to access key information
Customer survey data indicated that many smaller businesses weren’t sure how the product fit their needs
Design Considerations
Core feature information was placed at the top of the page, and broken out into short, concise points
Customer reviews were carefully selected to match Google’s target organization size and industry
Issue One: Muddy Product Information
The main issue was users’ confusion over product features, stemming from decentralized information.
I mapped out a clear information hierarchy that allowed for skimming; after testing feature information was placed at the top of the page then reiterated further down
Working within Google’s strict brand guidelines, I utilized checklists and colorful shapes and icons to help guide user attention
Issue Two: Lack of Small Business Focus
To better align users’ perceptions, I focused on utilizing reviews from small business owners.
After reviewing several dozen reviews for commonalities, I utilized customers’ language throughout the page
Reviews were chosen from users who fit Google’s target personas, providing better emotional connection with users
I experimented with a variety of layouts and placements to best provide social proof and build trust
Outcome
My manager and I presented the finalized designs to Google’s team, along with my research findings and recommendations for customer reviews and copy edits.
The designs were very well received by Google’s team and helped start a great business relationship as well.
View final design: https://www.twine.net/signin…Project Overview
I worked with Google’s Cloud team to redesign a landing page for their cloud development platform. Their prior page was not performing up to expectations, and their sales team was getting a lot of basic questions.
I designed both low- and high-fidelity wireframes and presented them to Google’s marketing team along with my research findings and suggestions for future testing.
The Problem
The Google Cloud team was having difficulty with a sales funnel for their cloud development product.
User Issues:
Users were consistently reporting they were having issues finding information on the site. Many users abandoned the page or were not a good fit for Google’s sales team.
Company Issues:
Campaign performance was poor, with a low conversion rate and high cost per lead. There were also issues with lead quality, as sales reps spent a lot of time educating.
User Research
I reviewed a variety of data, including heat maps, user recordings, and surveys/notes from the sales team, discovering two key problems.
Pain Points
Heat map data showed that users were not typically scrolling far enough down the page to access key information
Customer survey data indicated that many smaller businesses weren’t sure how the product fit their needs
Design Considerations
Core feature information was placed at the top of the page, and broken out into short, concise points
Customer reviews were carefully selected to match Google’s target organization size and industry
Issue One: Muddy Product Information
The main issue was users’ confusion over product features, stemming from decentralized information.
I mapped out a clear information hierarchy that allowed for skimming; after testing feature information was placed at the top of the page then reiterated further down
Working within Google’s strict brand guidelines, I utilized checklists and colorful shapes and icons to help guide user attention
Issue Two: Lack of Small Business Focus
To better align users’ perceptions, I focused on utilizing reviews from small business owners.
After reviewing several dozen reviews for commonalities, I utilized customers’ language throughout the page
Reviews were chosen from users who fit Google’s target personas, providing better emotional connection with users
I experimented with a variety of layouts and placements to best provide social proof and build trust
Outcome
My manager and I presented the finalized designs to Google’s team, along with my research findings and recommendations for customer reviews and copy edits.
The designs were very well received by Google’s team and helped start a great business relationship as well.
View final design: https://www.twine.net/signinWWWWWWWW…
Infor Modular Template System Design
Project Overview
Infor is an enterprise software company with dozens of products serving a wide range of industries. They wanted to ability to have their marketing team quickly create new optimized content, while adhering to their brand guides.
I designed a template system able to handle the various content their team needs, including product information webpages, landing pages, and lead capture funnels.
Design Research
Infor has a well-established design system governing dozens of enterprise products. I studied their brand guide and current web content to see their branding in context and ensure consistency in my designs.
Key Brand Elements
Infor has a limited color palette of red, graphite, and white with blue accents
Visual interest is added through subtle dot or grid patterns
Designs are minimalist and built around a consistent grid system
Customer Research
Infor’s team sent me heat map data for a number of their current webpages, allowing me to determine what aspects were currently performing well and spot opportunities for improved customer flows.
Pain Points
One of the main issues I discovered was poor informational architecture, leading to high bounce rates
A competitor analysis showed that many of the Infor pages were missing key visuals like screenshots and graphics
Design Considerations
My template layouts utilize line/shape, color, and space to emphasize the informational hierarchy
I included spaces for visuals in key positions, reinforcing written content with graphics and other visual aids
Design Process
My main focus was ensuring every aspect of the layout contributed to the informational architecture. I utilized heat map data to refine these designs.
I varied font weight/size/color to differentiate levels of text hierarchy. Red accents and icons further emphasize key points while adding visual representations of the information presented. Images will establish eye lines towards the content.
To create motion I helped guide users’ eyes using background graphics, icons, and pops of color. Careful use of negative space left ‘breathing room’ around important elements, while helping to guide users towards key content.
Multiple iterations of each template section were created based on input from Infor’s team, allowing them to mix-and-match templates and handle differences in amount of copy, availability of images, and other common factors that pop up.
Outcome
Infor’s marketing team loved the templates, and were able to successfully use them for a wide variety of webpages - some examples below.
Examples of work created using the template system:
Infor CPQ product page: https://www.twine.net/signin
Infor HMS product page: https://www.twine.net/signin
Infor M3 Cloud ERP product page: https://www.twine.net/signin…Project Overview
Infor is an enterprise software company with dozens of products serving a wide range of industries. They wanted to ability to have their marketing team quickly create new optimized content, while adhering to their brand guides.
I designed a template system able to handle the various content their team needs, including product information webpages, landing pages, and lead capture funnels.
Design Research
Infor has a well-established design system governing dozens of enterprise products. I studied their brand guide and current web content to see their branding in context and ensure consistency in my designs.
Key Brand Elements
Infor has a limited color palette of red, graphite, and white with blue accents
Visual interest is added through subtle dot or grid patterns
Designs are minimalist and built around a consistent grid system
Customer Research
Infor’s team sent me heat map data for a number of their current webpages, allowing me to determine what aspects were currently performing well and spot opportunities for improved customer flows.
Pain Points
One of the main issues I discovered was poor informational architecture, leading to high bounce rates
A competitor analysis showed that many of the Infor pages were missing key visuals like screenshots and graphics
Design Considerations
My template layouts utilize line/shape, color, and space to emphasize the informational hierarchy
I included spaces for visuals in key positions, reinforcing written content with graphics and other visual aids
Design Process
My main focus was ensuring every aspect of the layout contributed to the informational architecture. I utilized heat map data to refine these designs.
I varied font weight/size/color to differentiate levels of text hierarchy. Red accents and icons further emphasize key points while adding visual representations of the information presented. Images will establish eye lines towards the content.
To create motion I helped guide users’ eyes using background graphics, icons, and pops of color. Careful use of negative space left ‘breathing room’ around important elements, while helping to guide users towards key content.
Multiple iterations of each template section were created based on input from Infor’s team, allowing them to mix-and-match templates and handle differences in amount of copy, availability of images, and other common factors that pop up.
Outcome
Infor’s marketing team loved the templates, and were able to successfully use them for a wide variety of webpages - some examples below.
Examples of work created using the template system:
Infor CPQ product page: https://www.twine.net/signin
Infor HMS product page: https://www.twine.net/signin
Infor M3 Cloud ERP product page: https://www.twine.net/signinWWWWWWWW…
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in San Diego today.