Accomplished Creative Leader with over 25 years of experience, specializing in brand transformation and digital strategy. A proven track record in transforming brands and enhancing digital presence through innovative…Accomplished Creative Leader with over 25 years of experience, specializing in brand transformation and digital strategy. A proven track record in transforming brands and enhancing digital presence through innovative media production, digital marketing, and strategic brand development. Recognized for leading high-impact marketing campaigns, launching successful brands, and steering projects that resonate with audiences globally. Committed to leveraging cutting-edge technology and creative storytelling to drive brand growth and engagement.WWWAccomplished Creative Leader with over 25 years of experience, specializing in brand transformation and digital strategy. A proven track record in transforming brands and enhancing digital presence through innovative me…
Accomplished Creative Leader with over 25 years of experience, specializing in brand transformation and digital strategy. A proven track record in transforming brands and enhancing digital presence through innovative media production, digital marketing, and strategic brand development. Recognized for leading high-impact marketing campaigns, launching successful brands, and steering projects that resonate with audiences globally. Committed to leveraging cutting-edge technology and creative storytelling to…Accomplished Creative Leader with over 25 years of experience, specializing in brand transformation and digital strategy. A proven track record in transforming brands and enhancing digital presence through innovative media production, digital marketing, and strategic brand development. Recognized for leading high-impact marketing campaigns, launching successful brands, and steering projects that resonate with audiences globally. Committed to leveraging cutting-edge technology and creative storytelling to drive brand growth and engagement.WWWWAccomplished Creative Leader with over 25 years of experience, specializing in brand transformation and digital strategy. A proven track record in transforming brands and enhancing digital presence through innovative media production, digital marketing, and strategic brand development. Recognized for leading high-impact marketing campaigns, launching successful brands, and steering projects that resonate with audiences globally. Committed to leveraging cutting-edge technology and creative storytelling to drive…
Available to hire
Accomplished Creative Leader with over 25 years of experience, specializing in brand transformation and digital strategy. A proven track record in transforming brands and enhancing digital presence through innovative media production, digital marketing, and strategic brand development. Recognized for leading high-impact marketing campaigns, launching successful brands, and steering projects that resonate with audiences globally. Committed to leveraging cutting-edge technology and creative storytelling to drive brand growth and engagement.
Skills
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Language
Education
Bachelor of Fine Arts at Art Institute
September 1, 1004 - July 24, 1997Communication Design
Qualifications
Industry Experience
Computers & Electronics, Financial Services, Gaming, Healthcare, Media & Entertainment, Professional Services, Software & Internet, Telecommunications, Travel & Hospitality
Audible: Mic Check
https://www.twine.net/signinhttps://www.twine.net/signinWWhttps://www.twine.net/signin
Audible Audiograms
Animated toolkits for a digital campaign.Animated toolkits for a digital campaign.WWAnimated toolkits for a digital campaign.
Bose x Bailey Zimmerman
Challenge
Creating an engaging and authentic social media video series that captures the excitement of Bailey Zimmerman's album release week, integrates the Bose brand and custom headphones, and resonates with Zimmerman's fan base.
Balancing the promotional aspects of the Bose…Challenge
Creating an engaging and authentic social media video series that captures the excitement of Bailey Zimmerman's album release week, integrates the Bose brand and custom headphones, and resonates with Zimmerman's fan base.
Balancing the promotional aspects of the Bose collaboration with the personal and behind-the-scenes content that fans expect from an artist's social media presence.
Ensuring high-quality production and post-production values that reflect the standards of both Bailey Zimmerman and Bose, while maintaining the spontaneity and authenticity typical of social media content.
Solution
Integrated the custom Bose headphones into the narrative organically, showcasing their use in Zimmerman's rehearsal process, performances, and personal moments of music listening, to highlight the product's quality and design without overt advertising.
Executed a post-production process that included dynamic editing, incorporating music tracks from "Religiously. The Album.," and subtle branding elements to create an engaging and cohesive series of social media posts.
Encouraged interaction by inviting fans to share their own experiences with "Religiously. The Album." and their thoughts on the custom Bose headphones, fostering a sense of community and dialogue around the content.WWChallenge
Creating an engaging and authentic social media video series that captures the excitement of Bailey Zimmerman's album release week, integrates the Bose brand and custom headphones, and resonates with Zimmerman's fan base.
Balancing the promotional aspects of the Bose collabo…
Audible: Class of 88
Challenge
Capturing the essence of 1988's hip-hop scene through engaging video content that complements the audio podcast, ensuring the visuals enrich the storytelling without overshadowing the audio interviews and narratives.
Developing video content that effectively visualizes the podcast's…Challenge
Capturing the essence of 1988's hip-hop scene through engaging video content that complements the audio podcast, ensuring the visuals enrich the storytelling without overshadowing the audio interviews and narratives.
Developing video content that effectively visualizes the podcast's audio interviews and archival material, enhancing the listener's experience and deepening their understanding of the era.
Solution
Created dynamic visualizations of audio clips from the podcast, such as animated quotes and key moments, to highlight significant points and maintain viewer engagement.
Released video content in conjunction with podcast episodes to provide a multi-dimensional experience, encouraging listeners to engage with both formats for a fuller understanding of the topics discussed.
Utilized social media platforms, including Instagram, Twitter, and YouTube, to share short clips and promotional content, driving interest in the podcast series and extending its reach to diverse audiences.WWChallenge
Capturing the essence of 1988's hip-hop scene through engaging video content that complements the audio podcast, ensuring the visuals enrich the storytelling without overshadowing the audio interviews and narratives.
Developing video content that effectively visualizes the podcast's au…
Bose x Lil Yachty
Challenge
Leveraging the sponsorship of Lil Yachty's global tour to effectively showcase Bose products, while authentically engaging with the artist's fan base and the broader music and fashion communities.
Creating content that resonates with Lil Yachty's unique style and the thematic elements of his…Challenge
Leveraging the sponsorship of Lil Yachty's global tour to effectively showcase Bose products, while authentically engaging with the artist's fan base and the broader music and fashion communities.
Creating content that resonates with Lil Yachty's unique style and the thematic elements of his "Let's Start Here." album, ensuring that Bose's product integration feels natural and complementary to the artist's creative expression.
Navigating the logistics of coordinating a multi-faceted marketing campaign across different regions, including North America and Europe, with varying cultural nuances and marketing regulations.
Maintaining the integrity and credibility of both the Bose brand and Lil Yachty's artistic image, avoiding any perception of overt commercialism that could detract from the authenticity of the partnership.
Solution
Developed a series of behind-the-scenes videos featuring Lil Yachty that were filmed during tour stops, rehearsals, and personal moments. These videos highlighted how Bose products are an integral part of Yachty's creative process and lifestyle, focusing on the quality of sound and the importance of music in artistic inspiration.
Worked closely with Lil Yachty and his creative team to ensure that all content aligned with his artistic vision and the thematic essence of "The Field Trip Tour," ensuring a seamless integration of Bose products into the narrative.
Designed custom Bose product placements that complemented the tour's aesthetics and Yachty's personal style, such as custom-designed headphones and speakers featured in tour visuals and merchandise.
Ensured all promotional materials, from social media posts to tour visuals, maintained a balance between highlighting Bose's innovative audio technology and supporting Lil Yachty's artistic narrative.WWChallenge
Leveraging the sponsorship of Lil Yachty's global tour to effectively showcase Bose products, while authentically engaging with the artist's fan base and the broader music and fashion communities.
Creating content that resonates with Lil Yachty's unique style and the thematic elements of his "…
Audible: Alexa on Audible
Challenge
Effectively announcing and demonstrating the new Alexa integration in the Audible app to ensure users understand its benefits and functionalities, and to encourage widespread adoption.
Developing clear and engaging launch materials that effectively communicate the value and…Challenge
Effectively announcing and demonstrating the new Alexa integration in the Audible app to ensure users understand its benefits and functionalities, and to encourage widespread adoption.
Developing clear and engaging launch materials that effectively communicate the value and ease of use of Alexa's voice commands within the Audible app.
Creating a comprehensive campaign strategy that includes a launch script, promotional video, press demonstrations, and educational in-app materials.
Addressing potential user concerns about the new feature's learning curve and ensuring compatibility across different regions and devices.
Solution
Campaign Strategy
Formulated a detailed campaign strategy focusing on the key benefits of Alexa integration, such as hands-free control for multitasking listeners.
Crafted a compelling launch script that articulated the convenience and enhanced user experience offered by the integration, tailored for diverse audience segments including runners, cooks, and commuters.
Promotional Video and Press Demonstration
Produced an engaging promotional video showcasing real-life scenarios where the Alexa integration significantly improves the listening experience, such as repeating sections or searching for information without interrupting the audio playback.
Organized live demonstrations for the press to highlight the seamless interaction with Alexa within the Audible app, emphasizing the feature's ease of use and accessibility.
Feature Page and Educational Materials
Developed a dedicated feature page on the Audible website with comprehensive information about the Alexa integration, including setup instructions and possible voice commands.
Created in-app educational pages and materials to guide users through the new feature, ensuring a smooth adaptation process and enhancing overall user satisfaction.WWChallenge
Effectively announcing and demonstrating the new Alexa integration in the Audible app to ensure users understand its benefits and functionalities, and to encourage widespread adoption.
Developing clear and engaging launch materials that effectively communicate the value and e…
Audible Branding
Design for a new digital brand package for Audible.Design for a new digital brand package for Audible.WWDesign for a new digital brand package for Audible.
Billions Out of Home
Challenge
Creating a compelling launch campaign for "Billions" that captures the show's essence—a blend of high-stakes finance drama and morally complex characters—while ensuring wide visibility and engagement across various markets.
Designing a campaign that stands out in the saturated…Challenge
Creating a compelling launch campaign for "Billions" that captures the show's essence—a blend of high-stakes finance drama and morally complex characters—while ensuring wide visibility and engagement across various markets.
Designing a campaign that stands out in the saturated market of cable dramas, especially in a genre filled with similar themes of wealth, power, and corruption.
Leveraging out-of-home video platforms effectively to engage potential viewers in diverse locations, from urban centers like Downtown New York to national Westfield malls.
Ensuring the campaign reflects the "guilty pleasure" and "prestige trash" nature of the show, as described by critics, without undermining its quality and appeal.
Solution
Developed a series of captivating video ads that distilled the essence of "Billions," showcasing key moments and characters to pique interest and convey the show's unique tone and style.
Launched the campaign initially at the Fulton Center in Downtown New York, leveraging the high foot traffic and diverse audience, followed by a strategic rollout to Westfield malls across the nation to maximize exposure.
Focused on featuring the show's biggest stars, such as Damian Lewis and Paul Giamatti, to leverage their star power and draw in fans.
Emphasized the show's sharp dialogue, complex characters, and dramatic stakes in the video content, aligning with the show's positioning as a high-quality, edgy drama.
Ensured that all campaign materials maintained a consistent message and visual style, reinforcing the brand identity of "Billions" as a premium, must-watch series.
Utilized feedback and insights from initial deployments to refine and optimize the campaign for broader national reach.WWChallenge
Creating a compelling launch campaign for "Billions" that captures the show's essence—a blend of high-stakes finance drama and morally complex characters—while ensuring wide visibility and engagement across various markets.
Designing a campaign that stands out in the saturated ma…
Pottermore Digital
Challenge
Reimagining the Harry Potter series cover art to appeal to the digital generation while retaining the essence and magic of the original stories, and developing an art direction strategy to animate this new artwork for social media engagement.
Modernizing the iconic Harry Potter cover art in a…Challenge
Reimagining the Harry Potter series cover art to appeal to the digital generation while retaining the essence and magic of the original stories, and developing an art direction strategy to animate this new artwork for social media engagement.
Modernizing the iconic Harry Potter cover art in a way that resonates with both long-time fans and new readers discovering the series on digital platforms.
Creating animations that complement the new artwork and effectively incorporate elements from the audiobooks, enhancing the storytelling experience.
Ensuring the animated covers maintain the narrative depth and emotional impact of the Harry Potter series, encouraging viewers to delve into the stories.
Solution
Developed an art direction strategy focused on animating the new cover designs, marrying these visuals with corresponding clips from the Harry Potter audiobooks to create an immersive digital experience.
Implemented a social media campaign to showcase the animated covers, utilizing platforms popular with the digital generation to reach a wide audience and spark engagement.
Leveraged the animated artwork to tell a visual story that complements the audiobook clips, inviting viewers to immerse themselves in the Harry Potter universe and explore "what happens next."
Pottermore Releases New Artwork DesignsWWChallenge
Reimagining the Harry Potter series cover art to appeal to the digital generation while retaining the essence and magic of the original stories, and developing an art direction strategy to animate this new artwork for social media engagement.
Modernizing the iconic Harry Potter cover art in a …
Biography: Kenny Rogers
Challenge
Crafting a cohesive and engaging narrative for the documentary that honors Kenny Rogers' legacy, integrates performances and anecdotes from various artists, and maintains the emotional depth and respect fitting for such a tribute.
Ensuring the post-production and editorial process…Challenge
Crafting a cohesive and engaging narrative for the documentary that honors Kenny Rogers' legacy, integrates performances and anecdotes from various artists, and maintains the emotional depth and respect fitting for such a tribute.
Ensuring the post-production and editorial process enhances the quality of story and historical content, maintaining the authenticity and emotional resonance through the process and enliven historical photography of Kenny.
Seamlessly integrating design elements that complement the documentary's theme and contribute to the storytelling without overshadowing the content.
Solution
Utilized editing techniques to enhance the emotional impact of live performances and backstage moments, ensuring that each segment contributed to the overarching tribute to Rogers' legacy.
Developed a visual style for the documentary that reflected the warmth and richness of Kenny Rogers' music and legacy, applying consistent design elements across various segments to maintain a cohesive look and feel.
Incorporated archival footage and photographs in a manner that complemented the contemporary concert footage, creating a bridge between Rogers' past achievements and the present-day homage by fellow artists.
https://www.twine.net/signinWWChallenge
Crafting a cohesive and engaging narrative for the documentary that honors Kenny Rogers' legacy, integrates performances and anecdotes from various artists, and maintains the emotional depth and respect fitting for such a tribute.
Ensuring the post-production and editorial process enhan…
Showtime Anytime Launch
Launch campaign for Showtime Anytime.Launch campaign for Showtime Anytime.WWLaunch campaign for Showtime Anytime.
A Game Of Honor
Challenge
Effectively capturing and conveying the intense preparation, dedication, and unique experiences of student athletes at military academies, balancing the excitement of the sports rivalry with the solemn responsibility of future military service.
Designing a campaign and graphics that…Challenge
Effectively capturing and conveying the intense preparation, dedication, and unique experiences of student athletes at military academies, balancing the excitement of the sports rivalry with the solemn responsibility of future military service.
Designing a campaign and graphics that encapsulate the spirit of the documentary, appealing to both sports enthusiasts and supporters of the military, and accurately representing the dual nature of the students' commitments.
Managing the logistics and sensitivities involved in filming within military environments, ensuring that the portrayal is respectful, accurate, and engaging for a wide audience.
Solution
Employed a documentary approach that emphasized storytelling through the personal experiences of the cadets and midshipmen, highlighting their individual journeys, challenges, and the significance of the Army-Navy football game in their lives.
Developed a comprehensive campaign that highlighted the documentary's themes of dedication, rivalry, and service, employing graphics that reflected the military aspect without overshadowing the human stories.
Utilized a combination of traditional and digital media platforms to reach a diverse audience, leveraging the emotional and visual elements of the documentary to generate interest and anticipation.
Won an Emmy for best sports documentary and best sports documentary campaign.WWChallenge
Effectively capturing and conveying the intense preparation, dedication, and unique experiences of student athletes at military academies, balancing the excitement of the sports rivalry with the solemn responsibility of future military service.
Designing a campaign and graphics that encaps…
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