I'm a performance-driven marketer with over a decade of experience leading paid media strategies to drive growth for brands across global markets. I’ve had the opportunity to work with brands in a wide range of industries, helping them scale efficiently through data-led growth frameworks, creative testing, and continuous optimisation. After launching and running my own media agency, Agnes Media, —later acquired by Awaken Media—I took on the role of Head of Media, where I integrated performance…I'm a performance-driven marketer with over a decade of experience leading paid media strategies to drive growth for brands across global markets. I’ve had the opportunity to work with brands in a wide range of industries, helping them scale efficiently through data-led growth frameworks, creative testing, and continuous optimisation. After launching and running my own media agency, Agnes Media, —later acquired by Awaken Media—I took on the role of Head of Media, where I integrated performance marketing practices into the business and led a high-performing team across multiple channels. My expertise spans paid media, CRO, email marketing, content personalisation, and measurement. I'm particularly passionate about using AI and automation to push campaigns further and find smarter ways to drive growth.WWWWI'm a performance-driven marketer with over a decade of experience leading paid media strategies to drive growth for brands across global markets. I’ve had the opportunity to work with brands in a wide range of industries, helping them scale efficiently through data-led growth frameworks, creative testing, and continuous optimisation. After launching and running my own media agency, Agnes Media, —later acquired by Awaken Media—I took on the role of Head of Media, where I integrated performance m…