Charles Spady – Creative Director | Branding Strategist | Visual Storyteller With over 20 years of experience in graphic design, branding, and visual storytelling, Charles Spady is a seasoned creative professional known for…Charles Spady – Creative Director | Branding Strategist | Visual Storyteller With over 20 years of experience in graphic design, branding, and visual storytelling, Charles Spady is a seasoned creative professional known for delivering high-impact designs that engage audiences and elevate brands. As the Founder of OCD-STUDIOS and OCD Influencer, Charles has collaborated with businesses across industries, from casino advertising to nonprofit campaigns, crafting compelling visuals that enhance brand identity and audience engagement. His expertise spans branding strategy, UI/UX design, campaign development, and digital marketing assets. Charles holds a Master’s in Media Art from Full Sail University, along with certifications in Visual Design, Branding, and Instructional Design. He has led branding initiatives for SinCity Chamber of Commerce, Pinkbox Doughnuts, Las Vegas Pride, and Hamburger Mary’s Las Vegas, combining creativity with strategic marketing. With a strong background in advertising, multimedia design, and production, Charles is passionate about creating experiences that resonate. Whether designing immersive campaigns, dynamic websites, or bold advertising visuals, his work ensures brand consistency and impact. 💡 Let’s connect! Whether you need creative direction, brand strategy, or standout visuals, Charles is ready to collaborate. 🔗 Website: _Website not available. Sign in: https://www.twine.net/signup_ 📧 Email: _Email not available. Sign in: https://www.twine.net/signup_ 📍 Las Vegas, NVWWWCharles Spady – Creative Director | Branding Strategist | Visual Storyteller With over 20 years of experience in graphic design, branding, and visual storytelling, Charles Spady is a seasoned creative professional known for de…
Charles Spady – Creative Director | Branding Strategist | Visual Storyteller With over 20 years of experience in graphic design, branding, and visual storytelling, Charles Spady is a seasoned creative professional known for delivering high-impact designs that engage audiences and elevate brands. As the Founder of OCD-STUDIOS and OCD Influencer, Charles has collaborated with businesses across industries, from casino advertising to nonprofit campaigns, crafting compelling visuals that enhance brand…Charles Spady – Creative Director | Branding Strategist | Visual Storyteller With over 20 years of experience in graphic design, branding, and visual storytelling, Charles Spady is a seasoned creative professional known for delivering high-impact designs that engage audiences and elevate brands. As the Founder of OCD-STUDIOS and OCD Influencer, Charles has collaborated with businesses across industries, from casino advertising to nonprofit campaigns, crafting compelling visuals that enhance brand identity and audience engagement. His expertise spans branding strategy, UI/UX design, campaign development, and digital marketing assets. Charles holds a Master’s in Media Art from Full Sail University, along with certifications in Visual Design, Branding, and Instructional Design. He has led branding initiatives for SinCity Chamber of Commerce, Pinkbox Doughnuts, Las Vegas Pride, and Hamburger Mary’s Las Vegas, combining creativity with strategic marketing. With a strong background in advertising, multimedia design, and production, Charles is passionate about creating experiences that resonate. Whether designing immersive campaigns, dynamic websites, or bold advertising visuals, his work ensures brand consistency and impact. 💡 Let’s connect! Whether you need creative direction, brand strategy, or standout visuals, Charles is ready to collaborate. 🔗 Website: _Website not available. Sign in: https://www.twine.net/signup_ 📧 Email: _Email not available. Sign in: https://www.twine.net/signup_ 📍 Las Vegas, NVWWWWCharles Spady – Creative Director | Branding Strategist | Visual Storyteller With over 20 years of experience in graphic design, branding, and visual storytelling, Charles Spady is a seasoned creative professional known for delivering high-impact designs that engage audiences and elevate brands. As the Founder of OCD-STUDIOS and OCD Influencer, Charles has collaborated with businesses across industries, from casino advertising to nonprofit campaigns, crafting compelling visuals that enhance brand iden…
Available to hire
Charles Spady – Creative Director | Branding Strategist | Visual Storyteller
With over 20 years of experience in graphic design, branding, and visual storytelling, Charles Spady is a seasoned creative professional known for delivering high-impact designs that engage audiences and elevate brands.
As the Founder of OCD-STUDIOS and OCD Influencer, Charles has collaborated with businesses across industries, from casino advertising to nonprofit campaigns, crafting compelling visuals that enhance brand identity and audience engagement. His expertise spans branding strategy, UI/UX design, campaign development, and digital marketing assets.
Charles holds a Master’s in Media Art from Full Sail University, along with certifications in Visual Design, Branding, and Instructional Design. He has led branding initiatives for SinCity Chamber of Commerce, Pinkbox Doughnuts, Las Vegas Pride, and Hamburger Mary’s Las Vegas, combining creativity with strategic marketing.
With a strong background in advertising, multimedia design, and production, Charles is passionate about creating experiences that resonate. Whether designing immersive campaigns, dynamic websites, or bold advertising visuals, his work ensures brand consistency and impact.
💡 Let’s connect! Whether you need creative direction, brand strategy, or standout visuals, Charles is ready to collaborate.
🔗 Website: Website not available. Sign in: https://www.twine.net/signup
📧 Email: Email not available. Sign in: https://www.twine.net/signup
📍 Las Vegas, NV
Experience Level
Banner
Expert
Branding
Expert
Brochure
Expert
Email Design
Expert
Freelance Gig
Expert
HTML5
Expert
Logo
Expert
Magazine
Expert
Motion Graphic
Expert
Poster
Expert
Presentation Design
Expert
T-shirt Design
Expert
Instrumental
Expert
Copywriting
Expert
Animation
Intermediate
Language
Education
Master’s Degree In Media Graphic at Full Sail University
September 9, 2021 - September 23, 2022Bachelor of Science (B.S.) Graphic at The Art Institute of Philadelphia
September 9, 2002 - September 29, 2004Qualifications
Industry Experience
Computers & Electronics, Media & Entertainment, Non-Profit Organization, Telecommunications, Other
Campaign River Rock Social Media Video
This campaign is a masterclass in omnichannel marketing, strategically blending outdoor, transit, and digital advertising to generate massive brand visibility and Social media Video. By targeting tourists, commuters, and locals, Arizona Charlie’s Decatur River Rock maximizes its reach, ensuring a…This campaign is a masterclass in omnichannel marketing, strategically blending outdoor, transit, and digital advertising to generate massive brand visibility and Social media Video. By targeting tourists, commuters, and locals, Arizona Charlie’s Decatur River Rock maximizes its reach, ensuring a successful Valentine’s Day turnout. video animator filmdirector advert videoeditorWWThis campaign is a masterclass in omnichannel marketing, strategically blending outdoor, transit, and digital advertising to generate massive brand visibility and Social media Video. By targeting tourists, commuters, and locals, Arizona Charlie’s Decatur River Rock maximizes its reach, ensuring a su…
Bus Shelter Advertising (Pedestrian Engagement)
A bus stop ad in a high-traffic location ensures pedestrian visibility.
The romantic messaging and food imagery create desire and urgency for couples looking for Valentine’s plans.
Impact: Engages commuters and walk-by traffic in Las Vegas entertainment hubs. branding graphicdesigner photo logo…A bus stop ad in a high-traffic location ensures pedestrian visibility.
The romantic messaging and food imagery create desire and urgency for couples looking for Valentine’s plans.
Impact: Engages commuters and walk-by traffic in Las Vegas entertainment hubs. branding graphicdesigner photo logo designerWWA bus stop ad in a high-traffic location ensures pedestrian visibility.
The romantic messaging and food imagery create desire and urgency for couples looking for Valentine’s plans.
Impact: Engages commuters and walk-by traffic in Las Vegas entertainment hubs. branding graphicdesigner photo logo d…
Airport Digital Billboard (Visitor Engagement)
A digital airport ad strategically placed in high-traffic areas for travelers arriving in Las Vegas.
The premium positioning targets tourists looking for romantic dining experiences.
Impact: Captures arriving visitors, influencing their dining decisions.A digital airport ad strategically placed in high-traffic areas for travelers arriving in Las Vegas.
The premium positioning targets tourists looking for romantic dining experiences.
Impact: Captures arriving visitors, influencing their dining decisions.WWA digital airport ad strategically placed in high-traffic areas for travelers arriving in Las Vegas.
The premium positioning targets tourists looking for romantic dining experiences.
Impact: Captures arriving visitors, influencing their dining decisions.
Las Vegas Monorail Wrap (Tourist Market)
A large-scale ad on the Las Vegas Monorail, a high-profile transit system used by tourists and convention attendees.
This mobile billboard reaches thousands of potential customers daily.
Impact: Massive brand exposure to international visitors and local guests heading to hotels and casinos. photo…A large-scale ad on the Las Vegas Monorail, a high-profile transit system used by tourists and convention attendees.
This mobile billboard reaches thousands of potential customers daily.
Impact: Massive brand exposure to international visitors and local guests heading to hotels and casinos. photo branding graphicdesigner logo designerWWA large-scale ad on the Las Vegas Monorail, a high-profile transit system used by tourists and convention attendees.
This mobile billboard reaches thousands of potential customers daily.
Impact: Massive brand exposure to international visitors and local guests heading to hotels and casinos. photo …
Transit Bus Side Panel Ad (Local Market)
A side panel ad on an RTC transit bus, targeting Las Vegas residents and daily commuters.
The campaign messaging is reinforced on multiple transport platforms.
Impact: Consistent brand reinforcement for locals, driving local reservations. photo graphicdesigner illustrator branding designer logoA side panel ad on an RTC transit bus, targeting Las Vegas residents and daily commuters.
The campaign messaging is reinforced on multiple transport platforms.
Impact: Consistent brand reinforcement for locals, driving local reservations. photo graphicdesigner illustrator branding designer logoWWA side panel ad on an RTC transit bus, targeting Las Vegas residents and daily commuters.
The campaign messaging is reinforced on multiple transport platforms.
Impact: Consistent brand reinforcement for locals, driving local reservations. photo graphicdesigner illustrator branding designer logo
Bus Wrap Advertisement – The Deuce (Las Vegas Strip)
A full-body wrap covering a double-decker bus on The Deuce, a popular tourist transit route.
The rich visuals of pasta, wine, and branding create a luxurious and inviting feel, targeting tourists and locals.
Impact: Captures the attention of high foot traffic areas, ensuring thousands of daily…A full-body wrap covering a double-decker bus on The Deuce, a popular tourist transit route.
The rich visuals of pasta, wine, and branding create a luxurious and inviting feel, targeting tourists and locals.
Impact: Captures the attention of high foot traffic areas, ensuring thousands of daily impressions. branding photo illustrator webdesigner graphicdesigner logo designerWWA full-body wrap covering a double-decker bus on The Deuce, a popular tourist transit route.
The rich visuals of pasta, wine, and branding create a luxurious and inviting feel, targeting tourists and locals.
Impact: Captures the attention of high foot traffic areas, ensuring thousands of daily impressio…
Highway & Strip Billboards (Grand Scale Promotion)2
Billboards in prime Las Vegas locations, including highway placements and The Strip.
The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”.
Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo…Billboards in prime Las Vegas locations, including highway placements and The Strip.
The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”.
Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo branding graphicdesigner designer logoWWBillboards in prime Las Vegas locations, including highway placements and The Strip.
The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”.
Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo b…
Highway & Strip Billboards (Grand Scale Promotion)
Billboards in prime Las Vegas locations, including highway placements and The Strip.
The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”.
Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo…Billboards in prime Las Vegas locations, including highway placements and The Strip.
The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”.
Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo graphicdesigner logo branding designerWWBillboards in prime Las Vegas locations, including highway placements and The Strip.
The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”.
Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo g…
Mobile Marketing – iPhone Ad Display
A custom mobile ad mockup showcasing how the campaign can be extended to digital and social media marketing.
The design consistency across platforms ensures brand recognition.
Impact: Seamless digital integration for online marketing campaigns and social sharing. photo logo branding…A custom mobile ad mockup showcasing how the campaign can be extended to digital and social media marketing.
The design consistency across platforms ensures brand recognition.
Impact: Seamless digital integration for online marketing campaigns and social sharing. photo logo branding graphicdesigner designerWWA custom mobile ad mockup showcasing how the campaign can be extended to digital and social media marketing.
The design consistency across platforms ensures brand recognition.
Impact: Seamless digital integration for online marketing campaigns and social sharing. photo logo branding gra…
Initial Wireframes & Concept Sketches
Page 1: Initial Wireframes & Concept Sketches
(Top-left panel) – The Mountain View concept begins with a structured four-block layout to define the homepage flow on a computer screen. It includes a "Click to View Hotel Package" button, setting up the user journey.
(Top-middle panel) – A…Page 1: Initial Wireframes & Concept Sketches
(Top-left panel) – The Mountain View concept begins with a structured four-block layout to define the homepage flow on a computer screen. It includes a "Click to View Hotel Package" button, setting up the user journey.
(Top-middle panel) – A wireframe outline showing the navigation and content sections, detailing how the pages will be organized.
(Top-right panel) – A more refined wireframe set, focusing on image placement, text sections, and interactive elements like schedules and booking options.
(Bottom-left panel) – A creative wireframe iteration, showcasing how the Mountain View experience can be visually represented with photography and storytelling elements.
(Bottom-middle panel) – A mobile wireframe version, conceptualizing how the app might function on a smartphone.
(Bottom-right panels: 6, 7, 8) – These frames show individual UI elements, including an animated schedule concept, a snowboarding-themed navigation design, and an illustrated special offers section.
photo graphicdesigner designer branding logoWWPage 1: Initial Wireframes & Concept Sketches
(Top-left panel) – The Mountain View concept begins with a structured four-block layout to define the homepage flow on a computer screen. It includes a "Click to View Hotel Package" button, setting up the user journey.
(Top-middle panel) – A wireframe…
Mobile App & Finalized UI Elements
(First three panels from the left) – Concepts for the Mountain View mobile app, including:
A homepage layout with a dynamic menu.
A calendar integration showing scheduled dates and hotel events.
A cartoon-style mascot element for a fun, engaging brand identity.
(Middle-bottom panels) – A…(First three panels from the left) – Concepts for the Mountain View mobile app, including:
A homepage layout with a dynamic menu.
A calendar integration showing scheduled dates and hotel events.
A cartoon-style mascot element for a fun, engaging brand identity.
(Middle-bottom panels) – A promotional event banner for the hotel, integrating time-sensitive offers and a clean, structured layout.
(Final panel on the right) – A fully developed logo concept, using the stylized "M" and "V" to reinforce branding.
This UX sketch series explores the evolution of the Mountain View Hotel website and mobile app, from initial wireframes to fully visualized UI components. It strategically incorporates animation, storytelling, and branding elements to create an engaging user experience.WW(First three panels from the left) – Concepts for the Mountain View mobile app, including:
A homepage layout with a dynamic menu.
A calendar integration showing scheduled dates and hotel events.
A cartoon-style mascot element for a fun, engaging brand identity.
(Middle-bottom panels) – A p…
Refining the Mountain View UX Design
(Left-side wireframe panels) – Further iterations of computer screen layouts, refining the placement of images, buttons, and text to establish a cohesive flow.
(Right-side design panel) – A visual development of the landing page, incorporating the Mountain View Hotel branding, ski-themed graphics, and…(Left-side wireframe panels) – Further iterations of computer screen layouts, refining the placement of images, buttons, and text to establish a cohesive flow.
(Right-side design panel) – A visual development of the landing page, incorporating the Mountain View Hotel branding, ski-themed graphics, and a large CTA (Call to Action) button leading to package selections.
(Bottom-left panel) – A photo-driven design concept, integrating human elements to connect with the audience.
(Bottom-right panel) – A high-fidelity iteration of the landing page, showing finalized typography, images, and button designs, ensuring brand consistency and engagement. photo graphicdesigner branding designer logoWW(Left-side wireframe panels) – Further iterations of computer screen layouts, refining the placement of images, buttons, and text to establish a cohesive flow.
(Right-side design panel) – A visual development of the landing page, incorporating the Mountain View Hotel branding, ski-themed graphics, and a…
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