I am a successful manager of marketing, sales and branding projects and teams. I have worked with various institutions and organizations ranging from county governments to startups and small businesses where my strategies have helped drive growth, increase brand visibility and generate sales. I use social networking, paid advertising, growth hacking strategies, email marketing, copywriting, affiliate programs, graphic advertisement, Search Engine Marking(SEM) and Search Engine Optimization to generate results.
A recent achievement of mine comes from my work at the Kisii County Government, where I spearheaded the marketing and advertising team to raise COVID-19 awareness in the county. The effort resulted in reduced number of COVID-19 cases.
Throughout my career that has span for over 5 year, I have successfully helped organizations and companies leverage their existing sales and marketing efforts by combining them with new and innovative approaches.
Examples of my work below:
-Work with blogs and websites to increase their Google search ranking.
-Write online content that is SEO optimized for better ranking and visibility.
-Write copies that help generate sales.
-Write Captivating and quality content for blogs and websites to help increase site visibility and increase trust between the audience and site.
-Develop Graphic Content to aid and promote Company’s brand image.
-Create memorable logos for companies.
-Work with client executives to develop strategic marketing plans.
-Work with businesses to increase their reach through search engines, Twitter, Facebook, blogs, YouTube and email marketing.
-Leverage the combined use of copywriting and email marketing to increase response rates.
-Utilize online analytic tools to test effectiveness of ad copy, content, webpage layout, keyword phrases, traffic sources.
-Use email marketing blasts and auto responders to help build relationships with prospects and customers.
-Development and management of marketing campaigns targeting high level business prospects as well as mass markets.
Accomplishments across projects include:
-Increasing brand visibility for clients.
-Crafting of memorable content.
-Creation/Management of membership website service providing streaming media resources to premium members.
-Doubling number of first time members.
-20% increase in online transactions.
-Achieving a twenty-five percent increase in dollars raised from target group.
-Generating a twenty percent increase in average transaction across all prospect groups.
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