Crafting eye-catching ads by day and lending my voice to bring stories to life by night ✨
I began my advertising creative career at BETC in 2003, staying there until 2010. During my tenure, I was involved in establishing the luxury division (Cacharel, Vuitton, Armani…) and developed CAI (Creative Artificial Intelligence), a software capable of autonomously generating advertising creatives, akin to an early version of MidJourney and ChatGPT.
In 2011, after a brief stint at DDB Luxe (Givenchy, Roger & Gallet), I moved to San Francisco, working freelance for a few months at EURO RSCG San Francisco.
Returning to Paris, I set up my own company and worked as an art director for most major French advertising agencies, as well as directly for advertisers (Chevignon, Coca-Cola, Swarovski, Dom Pérignon, Laurent Perrier…).
Since 2009, I have also provided voice-overs for several advertising campaigns such as Perrier, Roche-Bobois, Bouygues Telecom, Ikea, CEWE, Konbini, Meetic, La Française des Jeux…
In 2013, I wrote and performed a one-woman show, Nookie, at the Théâtre de Dix-Heures.
In 2016, I resumed the creative direction of the luxury division at FRED & FARID (Giorgio Armani, Clarins, La Redoute, Caudalie, Diesel, Nina Ricci, 7 For All Mankind…).
In September 2017, the production company Francine Framboise entrusted me with directing part of the 4G Stories for Bouygues Telecom. I subsequently directed Instagram Stories campaigns (2018) for Instagram, and then for Caisse d’Epargne x JO 2024 (2019).
In December 2020, I created the podcast J’ai un truc à vous lire, in which I select and read excerpts from books I loved to share them.
In 2022, I served as a voice-over artist for the launch of Kiddy, the new multi-podcast channel for children produced by ENGLE.
Also in 2022, I launched Vos Paupiettes sont lourdes with my friend Romain Bastide, a coach and mental trainer. We aimed to create a fun and original hypnosis format to democratize this practice and even convert the most skeptical individuals to the benefits of autosuggestion.
Broadcast exclusively on Majelan for a year, it became the third most listened to program on the app in 2023 and had the best launch.
Encouraged by this success and the positive feedback, I obtained my hypnosis certification and decided to combine all my acquired experiences (psychoanalysis, kinesiology, sophrology, EFT, EMDR…) and my creative talents to create myPaupiette: the first personalized audio coaching under hypnosis, tailored specifically to individual needs.
This original and innovative format encompasses everything I love: writing, voice, creativity, and helping others—a dimension previously missing in my life.
Today, I divide my time between: Voice-overs (advertisements, podcasts, audiobooks, dubbing) / Writing and producing personalized hypnoses / Creating advertising campaigns and brand identities / IA generatives
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