Experienced professional, I idealize, plan and execute strategic digital and physical campaigns. I write and create content, both in Portuguese and English. I write and create content and images, aiming to achieve defined results and objectives, whether increasing conversions, generating Leads, consolidating the reputation of a brand or company. Able to create content on organic social networks, paid ads, websites and other niche marketing programs. From conception to planning of the SEO strategy, definition of short/medium and long-term projects, development of content strategy (programming, scheduling and differentiation), study of keywords, links, monitoring and conversion and sales. I outline quality guidelines and best practices, positioning, and organic traffic analysis. I manage email marketing, newsletters and write opinion articles. Obsessed with customer service and passionate about maintaining and improving standards, including throughout the customer journey. Definition of metrics and monitoring of KPIs. Analysis and reporting based on Google Search Console, Google Analytics, Google Looker Studio and Web Audit. Traffic management, online advertising. Experience in selection processes and career development, training evaluation. I am a responsible and trustworthy professional, aware that the areas of Marketing and Communication are fundamental and require effort and commitment for which I am qualified.
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