A digital marketing guru! With over 7 years of experience, optimizing and implementing paid social and PPC ads on Meta, Google, TikTok, and Amazon, driving significant boosts in traffic and sales. My expertise is across acquisition and retention marketing, campaign strategy, and conversion optimisation. Before freelancing, I worked in E-commerce at Fred Perry and THG Ingenuity, working with FMCG and fashion brands to enhance their online presence and drive sales. I am also a photographer and content creator who works with brands and restaurants to capture stories. Specialise in engaging social video content and creating stop-motion content for web and social media.…

Claudia Law

A digital marketing guru! With over 7 years of experience, optimizing and implementing paid social and PPC ads on Meta, Google, TikTok, and Amazon, driving significant boosts in traffic and sales. My expertise is across acquisition and retention marketing, campaign strategy, and conversion optimisation. Before freelancing, I worked in E-commerce at Fred Perry and THG Ingenuity, working with FMCG and fashion brands to enhance their online presence and drive sales. I am also a photographer and content creator who works with brands and restaurants to capture stories. Specialise in engaging social video content and creating stop-motion content for web and social media.…

Available to hire

A digital marketing guru! With over 7 years of experience, optimizing and implementing paid social and PPC ads on Meta, Google, TikTok, and Amazon, driving significant boosts in traffic and sales. My expertise is across acquisition and retention marketing, campaign strategy, and conversion optimisation. Before freelancing, I worked in E-commerce at Fred Perry and THG Ingenuity, working with FMCG and fashion brands to enhance their online presence and drive sales.

I am also a photographer and content creator who works with brands and restaurants to capture stories. Specialise in engaging social video content and creating stop-motion content for web and social media.

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Skills

Experience Level

Email Marketing
Expert
Facebook
Expert
Facebook Ads
Expert
Google Ads
Expert
Instagram
Expert
Photo
Expert
Tiktok
Expert
YouTube
Expert
Social Media Design
Expert
Adobe Premiere Pro
Expert
Adobe Photoshop
Expert
Adobe Lightroom
Expert
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Language

English
Fluent
Chinese
Fluent

Education

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Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Media & Entertainment
    uniE613 Ecommerce Trading Manager
    • Responsible for the site trading strategy and product roadmap to reach the client's KPIs. Drove £147k revenue +32% vs target and +26% total traffic YoY • Developed, tracked and improved landing pages to help deliver the brand message and maximise conversion, including merchandising and UX design. That resulted in a 54% increase in AOV and an 8% increase in CVR on the home page • Responsible for site analytics and testing to drive growth for e-com KPIs. Used A/B and multivariate testing to drive 17% improvement in site conversion, and improved user journey through detailed analytics and user testing.…
    uniE613 Digital Marketing Manager
    • Own paid media strategy - Facebook, Instagram, TikTok, Youtube, Google, Pinterest and partnership (direct response). • Implement ad and optimise CPA, LTV and CVR. Reduced 17% CPA on paid social, reached +70% live subscribers YoY and improved CVR from 19% to 33%. • Build media plan (budget from £950k - £1.2m) and lead marketing operations - Brand campaign, CRM, affiliates, and influencers. Launched brand ambassador programme, retargeting and retention email flows. • Lead brand message and creative strategies. Establish a social content calendar to maximise engagement and expand Blink's social community…
    uniE613 Freelance Digital & Social Specialist
    • Design, set, and implement the paid media strategy for FMCG products, markets, and brands, identifying opportunities to drive growth via acquisition channels such as Facebook, Instagram, TikTok, Google PPC, and display. • Develop the paid digital marketing strategy • Lead delivery of Social Media campaigns • Develop engaging social and digital strategies • Video and image brand content production - Product photography, UGC, YouTube video, event video, website content etc…
    uniE613 Digital Marketing Manager
    Optimize Digital Campaigns: Manage the daily optimization of ads across Google, Meta, TikTok, Amazon, and retail PPC platforms to ensure peak performance. Develop and Execute Paid Media Strategies: Implement comprehensive paid media strategies that have driven a 54% increase in overall traffic and a 23% boost in sales. Lead Media Planning: To maximise ROI, manage media planning activities, including budget allocation and channel strategy development. Project Management for E-commerce Growth: Direct the implementation of the e-commerce sales growth plan, ensuring alignment with business goals. Oversee Brand Commercial Plans: Managed and executed the overall brand commercial strategy in the UK and DE markets. Drive Brand Messaging and Creative Strategies: Develop and lead brand messaging and creative strategies for paid ads, organic social media and email, enhancing brand presence and engagement.…