Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success. We specialise in…Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success. We specialise in brand development, strategy, design, and marketing.WWWCraft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success. We specialise in bran…
Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success. We specialise in brand development, strategy, design, and marketing.Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success. We specialise in brand development, strategy, design, and marketing.WWWWCraft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success. We specialise in brand development, strategy, design, and marketing.
Available to hire
Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success. We specialise in brand development, strategy,
design, and marketing.
Skills
See more
Experience Level
Framer
Expert
WiX
Expert
Webflow
Expert
Web Design
Expert
Squarespace
Expert
Social Media Design
Expert
Logo
Expert
Letterhead
Expert
JavaScript
Expert
HTML5
Expert
Adobe Photoshop
Expert
Flyer
Expert
Figma
Expert
Email Design
Expert
CRM
Expert
Copywriting
Expert
Catalogue
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Language
English
Fluent
Education
Bachelor of Commerce in Marketing at University of South Africa
March 20, 2017 - March 20, 2021Qualifications
Industry Experience
Real Estate & Construction, Travel & Hospitality, Financial Services, Education, Non-Profit Organization, Retail, Media & Entertainment, Computers & Electronics
Kijiji-Africa Full Brand Creation & Web
Kijiji Afrika is committed to creating a vibrant and inclusive community that celebrates and empowers individuals of African descent living in the Diaspora.
To effectively represent their mission, Kijiji Afrika required a distinctive visual identity and a robust online presence. Craft & Slate was…Kijiji Afrika is committed to creating a vibrant and inclusive community that celebrates and empowers individuals of African descent living in the Diaspora.
To effectively represent their mission, Kijiji Afrika required a distinctive visual identity and a robust online presence. Craft & Slate was selected to design a stunning logo, develop brand assets, and create a dynamic website that aligns with their slogan, “It Takes a Village.
Challenge
Defining a Unique Identity:
Kijiji Afrika needed a distinctive visual identity and website that reflected their mission and values while standing out in a crowded landscape.
Cultural Sensitivity:
The brand assets and website had to be culturally relevant and inclusive, resonating with individuals from diverse backgrounds within the African Diaspora.
Website Functionality:
The website required a user-friendly design with features to support community engagement, event management, and content sharing.
Consistency Across Platforms:
Ensuring that the logo, brand assets, and website provided a consistent and professional appearance across various mediums was crucial.
Solution
Logo Design:
Created a striking and memorable logo that embodies Kijiji Afrika’s mission and slogan, “It Takes a Village.” The design incorporates elements symbolizing unity, strength, and cultural heritage, ensuring it resonates with the target audience.
Brand Assets Development:
Developed a suite of brand assets including:
Business Cards:
Designed to reflect the brand’s visual identity and provide essential contact information.
Social Media Graphics:
Created engaging visuals to enhance the organization’s presence on social media platforms.
Marketing Materials:
Developed brochures, flyers, and other materials aligned with the brand’s mission and values.
Web Development:
Designed and developed a dynamic website that serves as a central hub for Kijiji Afrika’s online presence. Key features include:
User-Friendly Interface:
Designed for easy navigation and accessibility, ensuring an intuitive user experience.
Community Engagement:
Integrated features such as event management, member registration, and content sharing to facilitate community interaction.
Responsive Design:
Ensured the website is mobile-friendly and accessible across various devices.
Visual Appeal:
Employed the brand’s color palette and design elements to create a cohesive and attractive online presence.
Cultural Relevance:
Ensured that all design elements and website features were culturally sensitive and inclusive, reflecting the diverse backgrounds of Kijiji Afrika’s community members.
The result is a comprehensive brand identity and a dynamic website that effectively communicate Kijiji Afrika’s mission and values, fostering a sense of community and empowerment among individuals of African descent in the Diaspora.
designer webdesigner branding graphicdesigner logo illustratorWWKijiji Afrika is committed to creating a vibrant and inclusive community that celebrates and empowers individuals of African descent living in the Diaspora.
To effectively represent their mission, Kijiji Afrika required a distinctive visual identity and a robust online presence. Craft & Slate was selecte…
Innocent Convicts Full Brand Creation & Web
Innocent Convicts: Amplifying Justice Through Strategic Branding and Design
The Innocent Convicts is a transformative organization dedicated to overturning wrongful convictions and advocating for criminal justice reform. They sought a unified digital presence that could amplify their mission,…Innocent Convicts: Amplifying Justice Through Strategic Branding and Design
The Innocent Convicts is a transformative organization dedicated to overturning wrongful convictions and advocating for criminal justice reform. They sought a unified digital presence that could amplify their mission, foster meaningful engagement, and connect with their audience on a deeper level.
The project required a holistic approach to branding and web development, encompassing logo design, brand strategy, and the creation of an engaging and functional online platform. The result was a comprehensive digital ecosystem that reflects the organization’s powerful mission while providing tools to inspire and mobilize action.
The Challenge
The Innocent Convicts faced the challenge of building a cohesive and impactful brand from the ground up. They needed a visual identity and digital platform capable of conveying the urgency of their mission and connecting with diverse audiences, including donors, volunteers, and advocates.
The website required advanced features such as live streaming capabilities for events, integrated virtual QR code cards to streamline networking, and a design that balanced professionalism with emotional resonance. Additionally, the brand needed to differentiate itself within the competitive nonprofit space, ensuring its message stood out amidst other calls for social justice reform.
Solution Delivered
The project began with the creation of a strong and evocative visual identity. This included designing a compelling logo and crafting a brand guide to ensure consistency across all touchpoints. The brand positioning emphasized hope, justice, and empowerment, resonating deeply with the organization’s mission.
The website was developed using Wix Editor X and Figma, providing a modern, responsive platform optimized for both functionality and engagement. Key features included live streaming capabilities for events, allowing real-time interaction with audiences, and virtual QR code cards that facilitated seamless networking and information sharing during events and campaigns.
A clear, user-friendly layout was paired with impactful storytelling, integrating testimonials, case studies, and educational resources that highlight the human stories behind wrongful convictions. Custom graphics and strategic color schemes were used to evoke empathy while maintaining a professional and approachable aesthetic.
The digital marketing strategy was meticulously developed to enhance the organization’s online presence. SEO optimization ensured higher visibility in search engine results, while engaging social media content and tailored audience targeting helped attract supporters and drive awareness. branding graphicdesigner logo webdesigner illustrator designerWWInnocent Convicts: Amplifying Justice Through Strategic Branding and Design
The Innocent Convicts is a transformative organization dedicated to overturning wrongful convictions and advocating for criminal justice reform. They sought a unified digital presence that could amplify their mission, fos…
Ilse Lotz Music Website
Ilse Lotz, a celebrated South African musician, sought a digital presence that could authentically showcase her musical artistry, biography, and interactive engagement with her audience. The goal was to design a modern and engaging platform that not only highlighted her journey but also…Ilse Lotz, a celebrated South African musician, sought a digital presence that could authentically showcase her musical artistry, biography, and interactive engagement with her audience. The goal was to design a modern and engaging platform that not only highlighted her journey but also offered a seamless user experience for fans and collaborators alike. Using Wix Editor X, the project delivered a visually striking and functional website that embodies her creative essence.
The Challenge
Ilse Lotz faced the challenge of translating her vibrant musical identity into a cohesive digital experience. The website needed to balance artistic expression with intuitive usability, ensuring that visitors could easily navigate her music, biography, and updates. Additionally, the platform required interactive elements to foster a deeper connection between Ilse and her audience while maintaining an aesthetic that reflects her unique style.
Solution
The Ilse Lotz Music website was crafted to harmonize functionality with creativity. The design process involved the use of Wix Editor X, enabling the creation of a responsive, visually dynamic platform that mirrors Ilse’s musical journey. The homepage was designed as a captivating introduction to her work, featuring high-quality visuals and audio integration to instantly engage visitors.
Key sections include a comprehensive biography that tells her story with warmth and authenticity, a music library with seamless playback features, and an interactive space where fans can leave messages and stay updated on upcoming releases. The design was meticulously aligned with Ilse's artistic brand, incorporating a color palette and typography that reflect her musical genre and personal style.
The backend was optimized for effortless content updates, enabling Ilse to manage her digital presence efficiently. SEO strategies were also implemented to increase visibility and attract a broader audience, ensuring that her music reached fans worldwide.
Impact
The Ilse Lotz Music website has become a vibrant digital stage that showcases her artistry while deepening her connection with her audience. Visitors can easily explore her music and biography while engaging with her brand on a personal level.
The site has enhanced her visibility in the digital space, attracting new listeners and collaborators while providing a professional platform for her existing fans to engage. By blending creative storytelling with cutting-edge web design, the platform amplifies Ilse Lotz’s voice and ensures her music resonates far and wide.
The result is a harmonious blend of artistry and technology, celebrating Ilse Lotz’s musical journey while providing an intuitive and visually compelling experience for her audience. webdesigner designer graphicdesigner photoWWIlse Lotz, a celebrated South African musician, sought a digital presence that could authentically showcase her musical artistry, biography, and interactive engagement with her audience. The goal was to design a modern and engaging platform that not only highlighted her journey but also offe…
ISMA Website
The Challenge
ISMA faced significant challenges in creating an knowledge based online platform that effectively communicated its complex research and advocacy work. The absence of a digital presence hindered their ability to reach a broader audience, limiting opportunities for engagement with…The Challenge
ISMA faced significant challenges in creating an knowledge based online platform that effectively communicated its complex research and advocacy work. The absence of a digital presence hindered their ability to reach a broader audience, limiting opportunities for engagement with their research, initiatives, and events. The website needed to cater to a diverse audience; academics, policymakers, and the general public, while maintaining accessibility and user-friendliness. Furthermore, the platform required a streamlined way to present comprehensive research content without overwhelming users.
Solution Delivered
Crafting ISMA's digital presence required a strategic and collaborative approach. Using Wix Editor X, the project team designed a sleek, modern website that encapsulates ISMA's mission and vision. The design featured a clean layout with a responsive interface, ensuring a consistent user experience across devices. Interactive elements such as dynamic navigation and multimedia integration enriched the user journey. The website structure emphasized clarity, with organized sections for research, initiatives, events, and news updates.
To ensure accessibility, the design incorporated user-friendly elements such as intuitive menus and visually distinct calls-to-action. Strategic SEO practices were implemented to enhance visibility and drive organic traffic to the site. Additionally, the team utilized Figma to prototype and iterate the design, ensuring alignment with ISMA’s branding and functionality requirements. Content was carefully curated and presented to balance academic depth with readability, resonating with ISMA’s diverse audience.
Impact
The completion of ISMA’s website marked a transformative step in advancing its mission. The platform now serves as a vibrant hub for information and interaction, attracting a broader audience and fostering deeper engagement with ISMA’s work. By streamlining the presentation of research and initiatives, the website has enhanced ISMA’s credibility and visibility within academic and policy-making communities. The responsive and visually compelling design has not only modernized ISMA’s digital presence but also positioned it as a thought leader in the study of modern authoritarianism. This project exemplifies the intersection of strategic design and impactful advocacy, empowering ISMA to further its mission in a digitally connected world. webdesigner designerWWThe Challenge
ISMA faced significant challenges in creating an knowledge based online platform that effectively communicated its complex research and advocacy work. The absence of a digital presence hindered their ability to reach a broader audience, limiting opportunities for engagement with t…
Harambee Website
The Harambee Foundation, a vital organization dedicated to supporting the Kenyan diaspora in Northern California, sought to overcome the challenges of operating without a digital presence. Their mission required an online platform to foster community interaction, streamline repatriation…The Harambee Foundation, a vital organization dedicated to supporting the Kenyan diaspora in Northern California, sought to overcome the challenges of operating without a digital presence. Their mission required an online platform to foster community interaction, streamline repatriation applications, and simplify donation processes. Craft & Slate collaborated with the foundation to create a dynamic, user-friendly website that aligns with their vision, amplifies their reach, and enhances their operational efficiency.
The Challenge
The Harambee Foundation faced a critical gap in its operations due to the absence of a digital presence. Without a website, managing member interactions and donations was labor-intensive and inefficient. The diverse audience, ranging from tech-savvy individuals to those less familiar with digital tools, necessitated a platform that catered to all levels of technological proficiency. Moreover, the new platform needed to reflect the foundation’s brand identity while integrating essential functions such as registration, donation processing, and information dissemination.
Solution Delivered
Craft & Slate developed a comprehensive digital solution that transformed the Harambee Foundation’s operations and established its presence in the digital space. Using Wix Studio’s advanced capabilities, we designed an intuitive, visually compelling, and functionally robust website tailored to meet the foundation’s unique needs.
The user-centric design focused on accessibility and simplicity, featuring clear navigation menus and processes that ensure ease of use for all visitors. The responsive layout was optimized for mobile devices, ensuring seamless access across platforms. The design aligned with the foundation’s brand identity through the strategic use of its color scheme and visual elements that resonate with the Kenyan diaspora and reflect the organization’s mission.
The website integrated advanced functionalities, including a streamlined member registration system for repatriation applications, secure donation gateways for seamless payment processing, and an efficient content management system that empowers the foundation to update and manage content with ease. This holistic approach ensured the platform met both the operational and community-building goals of the Harambee Foundation.
Impact
The launch of the new website has revolutionized the Harambee Foundation’s ability to connect with and serve the Kenyan diaspora in Northern California. Members now have easy access to services such as repatriation applications and program registration, all through a user-friendly and accessible platform. designer webdesigner graphicdesignerWWThe Harambee Foundation, a vital organization dedicated to supporting the Kenyan diaspora in Northern California, sought to overcome the challenges of operating without a digital presence. Their mission required an online platform to foster community interaction, streamline repatriation applications,…
Happycare Website
Happy Care Foundation is committed to empowering juvenile offenders by providing legal representation, rehabilitation, resettlement, and mental health services. Their mission is to equip young individuals with the essential resources for successful reintegration into society, granting them a second…Happy Care Foundation is committed to empowering juvenile offenders by providing legal representation, rehabilitation, resettlement, and mental health services. Their mission is to equip young individuals with the essential resources for successful reintegration into society, granting them a second chance at a brighter future.
The Challenge
Happy Care Foundation, a mission-driven organization supporting juvenile offenders, needed to scale its impact.
Their goals were ambitious:
🔹 Build awareness and credibility in the non-profit sector.
🔹 Create a seamless donation and volunteer experience.
🔹 Streamline legal documentation and case management.
Yet, operational inefficiencies, manual workflows, and a lack of digital infrastructure hindered their ability to focus on what mattered most rehabilitating young lives.
Our Approach
At Craft & Slate, we don’t just design solutions we craft narratives that drive engagement. Our strategy blended digital transformation with brand storytelling to create a high-impact platform that turned awareness into action.
Brand-Led Digital Experience
We built a visually compelling and conversion-optimized Wix-based website, designed to:
✔ Educate visitors on the foundation’s mission and impact.
✔ Activate donors with an intuitive, frictionless giving process.
✔ Engage volunteers through a streamlined registration system.
Intelligent Automation & Workflow Design
A charity’s operational backbone is its efficiency. We automated key workflows to reduce admin time and increase impact:
✅ Donation Processing: Seamless transactions with built-in tracking.
✅ Volunteer Coordination: AI-powered sign-ups and follow-ups.
✅ Case File Management: Secure, cloud-based access to legal documents.
Data-Driven Decision Making
To move from intuition to intelligence, we built a performance dashboard that provided real-time insights into donor behavior, volunteer engagement, and case progress.
The Outcome: Impact at Scale
The results?
A transformational shift in Happy Care Foundation’s ability to make a difference.
📈 +30% Growth in Donations → Optimized user experience led to increased contributions. 50% Faster Case Processing → Automated document handling saved time and resources. Stronger Brand Credibility → Elevated positioning in the social impact space. webdesigner designerWWHappy Care Foundation is committed to empowering juvenile offenders by providing legal representation, rehabilitation, resettlement, and mental health services. Their mission is to equip young individuals with the essential resources for successful reintegration into society, granting them a second chan…
Grow with God Web Creation
Grow with God is a platform dedicated to fostering spiritual growth and deepening connections with faith through engaging resources and a supportive online community. The organization approached us to create a captivating and intuitive website that would serve as a digital home for its mission. The…Grow with God is a platform dedicated to fostering spiritual growth and deepening connections with faith through engaging resources and a supportive online community. The organization approached us to create a captivating and intuitive website that would serve as a digital home for its mission. The goal was to develop a platform that conveyed the essence of Grow with God’s values while providing an enriching user experience for visitors seeking inspiration and guidance.
The Challenge
The primary challenge was to design and build a website that could effectively communicate the heart of Grow with God’s mission while ensuring the content remained engaging and accessible. It was essential to strike the right balance between faith-inspired visuals and modern web design principles, creating an inviting platform for users of all backgrounds. The website required thoughtful copywriting to capture the brand’s voice and messaging, as well as strategic SEO implementation to reach a broader audience seeking spiritual resources. Conducting market research was critical to understanding the needs of the target audience and aligning the digital experience with their expectations.
Solution
We began with an in-depth exploration of Grow with God’s mission and target audience to inform the design and content strategy. Using these insights, we crafted a visually uplifting and user-friendly website that seamlessly integrated faith-inspired elements with modern design aesthetics. The web creation process included responsive design, ensuring accessibility across all devices, and strategic navigation to enhance usability.
Thoughtful copywriting was employed to articulate Grow with God’s mission and offerings in a compelling and relatable manner. SEO optimization was implemented throughout the site to improve visibility and ensure the platform reached individuals actively seeking spiritual growth and resources. Market research guided the development of content and features that resonated with the target audience, ensuring an engaging and impactful online experience.
Impact
The new website successfully captured the essence of Grow with God’s mission, creating a welcoming digital space for individuals seeking spiritual inspiration and community. The visually appealing and user-friendly design enhanced user engagement and accessibility, providing a seamless experience across all devices. Strategic SEO efforts boosted the platform’s online presence, attracting a broader audience and expanding its reach. The thoughtful integration of market insights ensured that the content and features aligned with the needs of the target audience, fostering deeper connections and engagement. Overall, the website became a powerful tool for advancing Grow with God’s mission and connecting with individuals on their spiritual journeys. designer webdesignerWWGrow with God is a platform dedicated to fostering spiritual growth and deepening connections with faith through engaging resources and a supportive online community. The organization approached us to create a captivating and intuitive website that would serve as a digital home for its mission. The …
GSD Full Brand Creation & Website
Globodime Supply Dynamics (GSD) is a leading procurement and business development agency specializing in sourcing, supply, logistics, trading, and market growth solutions. The organization sought to create a compelling brand identity that aligned with its dynamic services and global reach.
Our…Globodime Supply Dynamics (GSD) is a leading procurement and business development agency specializing in sourcing, supply, logistics, trading, and market growth solutions. The organization sought to create a compelling brand identity that aligned with its dynamic services and global reach.
Our mission was to develop a strategic and cohesive visual identity that not only reflected GSD’s expertise but also enhanced its appeal to clients seeking efficient and innovative solutions. By delivering a comprehensive branding package, we aimed to position GSD as a trusted and forward-thinking leader in the procurement and business development sector.
The Challenge
GSD required a refined and professional brand identity that accurately conveyed its expertise in procurement and logistics while emphasizing its global scope and innovative approach. The branding had to resonate with diverse stakeholders, including business partners, clients, and suppliers, while ensuring consistency across all platforms. Crafting a versatile and visually appealing logo was critical, as it would serve as the foundation for the overall brand identity. Additionally, the company needed a robust company profile and marketing materials that could effectively communicate its services and value proposition to potential clients and partners. A strategic understanding of market dynamics and audience preferences was essential to ensure GSD's positioning stood out in a competitive industry.
Solution
We began by designing a modern and professional logo that encapsulated GSD’s global reach and dynamic approach to procurement. This logo became the cornerstone of the brand identity, influencing the development of an extensive set of brand guidelines to maintain consistency across all visual elements. We created a detailed and engaging company profile that highlighted GSD’s services, core values, and market expertise, ensuring it resonated with potential clients and partners. To further enhance brand visibility, we designed sleek and professional business cards that reinforced GSD’s credibility. Our market research and analysis provided valuable insights into audience preferences and industry trends, enabling us to position GSD strategically. The branding process also included meticulous copywriting to create compelling messaging that aligned with GSD’s mission. The overall branding strategy, paired with a digital design approach in Figma, resulted in a cohesive and impactful brand presence. designer webdesigner logo graphicdesigner brandingWWGlobodime Supply Dynamics (GSD) is a leading procurement and business development agency specializing in sourcing, supply, logistics, trading, and market growth solutions. The organization sought to create a compelling brand identity that aligned with its dynamic services and global reach.
Our mi…
Elevate Kerryville Logo
Elevate Kerryville, a community-focused organization dedicated to fostering local growth and development, sought to establish a strong, recognizable brand identity. Their mission was to create a sense of unity and purpose within their community, with a brand that would serve as a beacon for…Elevate Kerryville, a community-focused organization dedicated to fostering local growth and development, sought to establish a strong, recognizable brand identity. Their mission was to create a sense of unity and purpose within their community, with a brand that would serve as a beacon for progress and collaboration. The project required professional logo design and in-depth market research to create an identity that resonates deeply with the community and strategically positions Elevate Kerryville for impactful engagement and growth.
The Challenge
Elevate Kerryville faced the challenge of defining a clear and compelling brand identity that encapsulated its mission of community enhancement while appealing to a diverse audience. The organization needed a logo that could visually communicate its values of unity, progress, and empowerment.
In addition, understanding the dynamics of the local market was crucial to effectively positioning the organization. Comprehensive market research was required to identify key demographics, community needs, and opportunities for growth, ensuring that the brand could resonate and thrive within its unique context.
Solution Delivered
To address these challenges, the project began with an extensive discovery process, exploring Elevate Kerryville’s mission, values, and aspirations. This insight informed the creative direction of the logo design, resulting in a visually striking and meaningful emblem. The final logo combines modern design elements with symbolism that reflects unity, growth, and the vibrant spirit of the community.
In parallel, rigorous market research was conducted to provide a strategic foundation for the brand. This included analyzing demographic data, community needs, and local market trends to identify key opportunities for engagement and growth. The findings offered actionable insights into how Elevate Kerryville could position itself as a catalyst for progress and a trusted community partner.
The integration of creative branding and market research ensured that every design and strategic decision was deeply rooted in the unique needs and aspirations of the Kerryville community.
Impact
The logo design and market research have provided Elevate Kerryville with a strong and cohesive brand identity that resonates with the community it serves. The new logo has become a symbol of unity and progress, enhancing the organization’s visibility and appeal.
The insights from the market research have empowered Elevate Kerryville to take a strategic approach to community engagement and development, enabling targeted initiatives that align with the needs and aspirations of its audience. designer brandingWWElevate Kerryville, a community-focused organization dedicated to fostering local growth and development, sought to establish a strong, recognizable brand identity. Their mission was to create a sense of unity and purpose within their community, with a brand that would serve as a beacon for progre…
Dubai Temptations Brand Creation
Dubai Temptations, a premier lifestyle agency, sought to establish itself as the go-to brand for luxury, entertainment, and exclusive experiences in Dubai. Their vision was to curate high-end experiences that attracted affluent tourists, business professionals, and elite travelers looking for world-class…Dubai Temptations, a premier lifestyle agency, sought to establish itself as the go-to brand for luxury, entertainment, and exclusive experiences in Dubai. Their vision was to curate high-end experiences that attracted affluent tourists, business professionals, and elite travelers looking for world-class accommodations, events, and summits. To achieve this, they partnered with Craft & Slate to develop a compelling brand identity and a sophisticated digital presence that would captivate their target audience and set them apart in Dubai’s competitive luxury tourism market.
Challenge
Creating an Exclusive Brand Identity: Dubai Temptations needed a brand that exuded luxury, exclusivity, and the magnetic allure of Dubai’s high-end lifestyle.
Standing Out in a Competitive Market: Dubai is home to some of the most luxurious experiences in the world, requiring a brand that would seamlessly capture this elite positioning.
Establishing a Cohesive Digital Presence: A premium website and social media strategy were essential to engage high-net-worth individuals and event planners globally.
Solution
Craft & Slate developed a comprehensive branding and marketing strategy that positioned Dubai Temptations as the leading name in luxury tourism and elite experiences.
Brand Development & Strategy
Market Research & Competitive Analysis: We conducted an in-depth analysis of Dubai’s luxury tourism landscape to create a strategic positioning that aligned with affluent clientele expectations.
Defining Brand Identity: We crafted a brand vision that embodied prestige, exclusivity, and sophistication, ensuring every touchpoint communicated opulence.
Strategic Messaging: The tone of voice was developed to be aspirational, refined, and engaging resonating with a global luxury audience.
Brand Name: Dubai Temptations was strategically chosen to reflect the irresistible appeal of Dubai’s luxury offerings. The word Temptations evokes desire, exclusivity, and once-in-a-lifetime experiences.
Luxury Logo Design: We created a timeless and sophisticated logo featuring sleek gold accents and a refined typeface, encapsulating elegance and grandeur. designerWWDubai Temptations, a premier lifestyle agency, sought to establish itself as the go-to brand for luxury, entertainment, and exclusive experiences in Dubai. Their vision was to curate high-end experiences that attracted affluent tourists, business professionals, and elite travelers looking for world-class acco…
Citizen Lucci Brand Creation
Citizen Lucci, a new men's lifestyle brand, embarked on a journey to create a distinctive and memorable brand identity from the ground up. The brand needed a name, a logo that would convey sophistication, modernity, and uniqueness, and a comprehensive visual identity to be used across various…Citizen Lucci, a new men's lifestyle brand, embarked on a journey to create a distinctive and memorable brand identity from the ground up. The brand needed a name, a logo that would convey sophistication, modernity, and uniqueness, and a comprehensive visual identity to be used across various marketing materials and platforms. Our creative agency was tasked with building their brand identity from inception to enhance their presence in the competitive lifestyle market.
CHALLENGE
Foundational Branding: Citizen Lucci needed to establish a complete brand identity, including naming, logo design, and visual elements that reflect their sophisticated and modern ethos.
Branding Consistency: Ensuring consistent branding across various platforms and materials to create a cohesive customer experience.
Extensive Branding Needs: Developing a comprehensive suite of brand assets, including logo design, business cards, social media assets, marketing collateral, and detailed brand guidelines.
SOLUTION
Our agency took on the task of building Citizen Lucci’s brand from the ground up:
Naming: We started by developing a brand name that resonated with the target audience and reflected the brand’s values of sophistication and modernity. "Citizen Lucci" was chosen to evoke a sense of global style and refinement.
Logo Design & Brand Identity: We created a clean and modern logo featuring intertwined "C" and "L" to symbolize the brand’s sophistication and uniqueness. After multiple iterations, we finalized a design that authentically represented the brand’s values.
Brand Creation: We developed a cohesive suite of brand assets, including business cards, marketing collateral (brochures, flyers), and digital social media graphics, ensuring a consistent brand presence across all materials.
Website and Digital Presence: We redesigned the company’s website to reflect the new brand identity, featuring a user-friendly interface, engaging visuals, and improved functionality for customer interactions.
HTML Email Signatures: We crafted custom HTML email signatures to maintain the integrity of the logo across various email platforms, ensuring consistent brand presentation.
Brand Guidelines: Delivered detailed brand guidelines covering logo usage, color schemes, typography, and imagery to ensure visual consistency across all platforms. Conducted brand audits to guarantee the new identity aligned with the target audience’s expectations.
Marketing and Social Media Assets: Developed eye-catching social media graphics to build anticipation around the brand launch and drive engagement with the brand’s community of style enthusiasts. branding designer graphicdesignerWWCitizen Lucci, a new men's lifestyle brand, embarked on a journey to create a distinctive and memorable brand identity from the ground up. The brand needed a name, a logo that would convey sophistication, modernity, and uniqueness, and a comprehensive visual identity to be used across various m…
CADDSJ Website
The Catholics of African Descent Diocese of San Jose (CADDSJ) plays a crucial role as advisors and liaisons to the Bishop on matters pertaining to the African Descent community within the Diocese. Serving African Americans, Afro-Latin Americans, Caribbean communities, and individuals from…The Catholics of African Descent Diocese of San Jose (CADDSJ) plays a crucial role as advisors and liaisons to the Bishop on matters pertaining to the African Descent community within the Diocese. Serving African Americans, Afro-Latin Americans, Caribbean communities, and individuals from various African nations, CADDSJ provides spiritual guidance, support, and advocacy.
The mission of the project was to create a website that would effectively represent CADDSJ's diverse community, promote their work, and serve as a hub for outreach and connection. Our task was to design and develop a modern, responsive website that would serve as a digital extension of their mission, using Wix Studio as the platform to create an engaging and accessible online presence.
The Challenge
The primary challenge was to build a website that reflected the rich cultural diversity of the CADDSJ community while providing clear, easily accessible information about their work and services. The site needed to be a welcoming space for individuals of different backgrounds, offering resources, event information, and opportunities for community engagement. Additionally, the website had to be intuitive and user-friendly, allowing users to quickly find relevant information. The design had to be inclusive, showcasing the unique cultures and traditions within the African Descent community while also maintaining a professional and cohesive look that aligned with the Diocese's values.
Solution Delivered
Using Wix Studio, we developed a website that balances both visual appeal and functionality. The design incorporated vibrant, culturally relevant visuals to highlight the diversity of the CADDSJ community, while ensuring the layout remained clean, organized, and easy to navigate. A dedicated media gallery was integrated to showcase images and videos of events, services, and outreach efforts. We ensured the site was responsive and mobile-friendly, allowing users to access the information from any device. The website also included features for upcoming events, announcements, and resources for the community, making it a one-stop hub for CADDSJ's initiatives. The overall design reflects the spirit of inclusivity and unity, central to the values of CADDSJ. designer webdesignerWWThe Catholics of African Descent Diocese of San Jose (CADDSJ) plays a crucial role as advisors and liaisons to the Bishop on matters pertaining to the African Descent community within the Diocese. Serving African Americans, Afro-Latin Americans, Caribbean communities, and individuals from various…
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