As a senior graphic designer my skill is in making visual concepts that delight and attract consumers. Accomplishments are within an array of industries, from CPG food/beverage, software, biotech and business. Aware of trends, I look for ways to keep brands relevant while making them stand out in the sea of competitors. As a detail-oriented designer, I continually update my artistic and technical skills as the world of design evolves. I am also highly collaborative with my creative and client partners, in finding the best solutions to make our group's creative vision a reality. please see my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** **Senior Designer** Freelance. _April 2020 - present_ **Senior Designer/Creative Director** Bright Design, Los Angeles. _January 2019 - April 2020_ **Senior Designer** ZGallerie, Berkeley, CA. _January 2016 - January 2019_ **Senior Designer** Sterling Creativeworks, Napa, CA. _October 2012 - October 2015_…As a senior graphic designer my skill is in making visual concepts that delight and attract consumers. Accomplishments are within an array of industries, from CPG food/beverage, software, biotech and business. Aware of trends, I look for ways to keep brands relevant while making them stand out in the sea of competitors. As a detail-oriented designer, I continually update my artistic and technical skills as the world of design evolves. I am also highly collaborative with my creative and client partners, in finding the best solutions to make our group's creative vision a reality. please see my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** **Senior Designer** Freelance. _April 2020 - present_ **Senior Designer/Creative Director** Bright Design, Los Angeles. _January 2019 - April 2020_ **Senior Designer** ZGallerie, Berkeley, CA. _January 2016 - January 2019_ **Senior Designer** Sterling Creativeworks, Napa, CA. _October 2012 - October 2015_WWW…
As a senior graphic designer my skill is in making visual concepts that delight and attract consumers. Accomplishments are within an array of industries, from CPG food/beverage, software, biotech and business. Aware of trends, I look for ways to keep brands relevant while making them stand out in the sea of competitors. As a detail-oriented designer, I continually update my artistic and technical skills as the world of design evolves. I am also highly collaborative with my creative and client partners, in finding the best solutions to make our group's creative vision a reality. please see my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** **Senior Designer** Freelance. _April 2020 - present_ **Senior Designer/Creative Director** Bright Design, Los Angeles. _January 2019 - April 2020_ **Senior Designer** ZGallerie, Berkeley, CA. _January 2016 - January 2019_ **Senior Designer** Sterling Creativeworks, Napa, CA. _October 2012 - October 2015_…As a senior graphic designer my skill is in making visual concepts that delight and attract consumers. Accomplishments are within an array of industries, from CPG food/beverage, software, biotech and business. Aware of trends, I look for ways to keep brands relevant while making them stand out in the sea of competitors. As a detail-oriented designer, I continually update my artistic and technical skills as the world of design evolves. I am also highly collaborative with my creative and client partners, in finding the best solutions to make our group's creative vision a reality. please see my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** **Senior Designer** Freelance. _April 2020 - present_ **Senior Designer/Creative Director** Bright Design, Los Angeles. _January 2019 - April 2020_ **Senior Designer** ZGallerie, Berkeley, CA. _January 2016 - January 2019_ **Senior Designer** Sterling Creativeworks, Napa, CA. _October 2012 - October 2015_WWWW…
Available to hire
As a senior graphic designer my skill is in making visual concepts that delight and attract consumers. Accomplishments are within an array of industries, from CPG food/beverage, software, biotech and business. Aware of trends, I look for ways to keep brands relevant while making them stand out in the sea of competitors. As a detail-oriented designer, I continually update my artistic and technical skills as the world of design evolves. I am also highly collaborative with my creative and client partners, in finding the best solutions to make our group’s creative vision a reality.
please see my portfolio at:
Website not available. Sign in: https://www.twine.net/signup
Employment and project experience
Senior Designer Freelance.
April 2020 - present
Senior Designer/Creative Director Bright Design, Los Angeles.
January 2019 - April 2020
Senior Designer ZGallerie, Berkeley, CA.
January 2016 - January 2019
Senior Designer Sterling Creativeworks, Napa, CA.
October 2012 - October 2015
Skills
See more
Experience Level
Adobe Photoshop
Expert
Adobe InDesign
Expert
Branding
Expert
Adobe Illustrator
Expert
Brochure
Expert
Adobe XD
Intermediate
Education
Qualifications
Industry Experience
Consumer Goods, Non-Profit Organization, Computers & Electronics, Retail, Other
Z Gallerie's Gimlet Elixir
To expand the offering in Z Gallerie’s Barware collection, the creative product development team at Z Gallerie proposed introducing a drink mix to encourage purchase of a larger gift set. The design of the Gimlet Elixir was created to fit Z Gallerie's modern aesthetic and design standards. It features an understated color palette and metallic accents that complement the barware collection. A vintage prohibition twist was added to this classic cocktail to add a sense of glamorous fantasy to the collection, making it a worthy option for gifting and a great conversation piece.…To expand the offering in Z Gallerie’s Barware collection, the creative product development team at Z Gallerie proposed introducing a drink mix to encourage purchase of a larger gift set. The design of the Gimlet Elixir was created to fit Z Gallerie's modern aesthetic and design standards. It features an understated color palette and metallic accents that complement the barware collection. A vintage prohibition twist was added to this classic cocktail to add a sense of glamorous fantasy to the collection, making it a worthy option for gifting and a great conversation piece.WW…
The Napa Crush
The Napa Crush Newspaper was developed as a promotional voice for businesses in Napa, combined with informative stories and tips for visitors and residents of Napa. The community newspaper commissioned Christy Van Deman to give dynamic visual excitement to its storytelling. Christy coordinated with writers and newspaper content planners to develop the look and feel of the newspaper format, source imagery, and design content in an engaging way.
See interior layouts at:
https://www.twine.net/signin…The Napa Crush Newspaper was developed as a promotional voice for businesses in Napa, combined with informative stories and tips for visitors and residents of Napa. The community newspaper commissioned Christy Van Deman to give dynamic visual excitement to its storytelling. Christy coordinated with writers and newspaper content planners to develop the look and feel of the newspaper format, source imagery, and design content in an engaging way.
See interior layouts at:
https://www.twine.net/signinWW…
Infusion
As a holiday appreciation gift, Sterling Creativeworks produced a cranberry infused vodka for their clients. Cranberries have long been known for their healthful properties, and the name of the berry is derived from the crane, who frequent the bogs where cranberries grow. Cranes are symbolic of good luck and good health. For all of these reasons, the crane was a fitting icon for the design of this label. Typography with well wishes for the new year swirls around the crane, as a bode for good luck.
See more of this project at:
https://www.twine.net/signin…As a holiday appreciation gift, Sterling Creativeworks produced a cranberry infused vodka for their clients. Cranberries have long been known for their healthful properties, and the name of the berry is derived from the crane, who frequent the bogs where cranberries grow. Cranes are symbolic of good luck and good health. For all of these reasons, the crane was a fitting icon for the design of this label. Typography with well wishes for the new year swirls around the crane, as a bode for good luck.
See more of this project at:
https://www.twine.net/signinWW…
Solula
Solula Plantain Tostones are a deliciously savory and crunchy snack, grown and made in Ecuador. Solula’s mission is to bring a taste of snacks from the equator to the mainstream markets worldwide.
The visual story is meant to evoke the brand's warm, bright, equatorial, relaxed, fun quality. The design hopes to take the consumer on a brief, tropical mental vacation by using graphics indicating sun, ocean and tropical climate, along with bright eye-catching tropical hues with a rough-hewn relaxed textural element.
See more of this project at:
https://www.twine.net/signin…Solula Plantain Tostones are a deliciously savory and crunchy snack, grown and made in Ecuador. Solula’s mission is to bring a taste of snacks from the equator to the mainstream markets worldwide.
The visual story is meant to evoke the brand's warm, bright, equatorial, relaxed, fun quality. The design hopes to take the consumer on a brief, tropical mental vacation by using graphics indicating sun, ocean and tropical climate, along with bright eye-catching tropical hues with a rough-hewn relaxed textural element.
See more of this project at:
https://www.twine.net/signinWW…
Silver Hills Sprouted Bakery
Silver Hills Bakery commissioned Bright Design for a brand refresh on their popular sprouted bread line. The concept behind this design lies in the unique nutritional power of sprouted grains. When grains are sprouted, nutrients are unlocked making them easier for the body to absorb. The design of a human hand holding a simple sprout is used as a window to reveal the goodness of the bread, indicating how simply good this bread is for every body.
See more of this project at:
https://www.twine.net/signin…Silver Hills Bakery commissioned Bright Design for a brand refresh on their popular sprouted bread line. The concept behind this design lies in the unique nutritional power of sprouted grains. When grains are sprouted, nutrients are unlocked making them easier for the body to absorb. The design of a human hand holding a simple sprout is used as a window to reveal the goodness of the bread, indicating how simply good this bread is for every body.
See more of this project at:
https://www.twine.net/signinWW…
Carbonaut
The brand idea of Carbonaut was hatched in collaboration within the studio/client team to convey the excitement for this fresh, new, low-carb, keto friendly bakery product. Several designs were presented to explore the whimsy of this name in a contemporary understated manner that would appeal to this consumer. The chosen design direction uses subtle cues to allude to the cutting or omission of carbs with the use of diagonal slash marks, and window reveals in the shape of product in the package design. The playfulness and double entendre of the name itself lends to some spirited “anti-gravity” photography that can be used in web and advertising application, showing the carb-lightness of the product.
See more of this project at:
https://www.twine.net/signin…The brand idea of Carbonaut was hatched in collaboration within the studio/client team to convey the excitement for this fresh, new, low-carb, keto friendly bakery product. Several designs were presented to explore the whimsy of this name in a contemporary understated manner that would appeal to this consumer. The chosen design direction uses subtle cues to allude to the cutting or omission of carbs with the use of diagonal slash marks, and window reveals in the shape of product in the package design. The playfulness and double entendre of the name itself lends to some spirited “anti-gravity” photography that can be used in web and advertising application, showing the carb-lightness of the product.
See more of this project at:
https://www.twine.net/signinWW…
Partida Tequila
The Partida family has held the age old tequila making tradition for generations. With the dream of marketing this spirit to a new and broader international audience, the family commission a new design to appeal to the new consumer while also communicating the pride in their tradition and process. The symbol of the bird was derived from a folk tale describing the discovery of tequila. A bird happens upon the agave plant and drinks the fermented nectar inside. The villagers, noticing the strange behavior of this bird, investigate. And so marks the discovery of tequila. The package maintains a clean appearance with an emphasis on a custom glass shape and the rich color of the tequila.
See more of this project at:
https://www.twine.net/signin…The Partida family has held the age old tequila making tradition for generations. With the dream of marketing this spirit to a new and broader international audience, the family commission a new design to appeal to the new consumer while also communicating the pride in their tradition and process. The symbol of the bird was derived from a folk tale describing the discovery of tequila. A bird happens upon the agave plant and drinks the fermented nectar inside. The villagers, noticing the strange behavior of this bird, investigate. And so marks the discovery of tequila. The package maintains a clean appearance with an emphasis on a custom glass shape and the rich color of the tequila.
See more of this project at:
https://www.twine.net/signinWW…
Duro E-Book
Duro, a company specializing in PLM software commissioned the design of an e-book to simplify the concept of PLM to the consumer, and aid in matching the software to the customer's needs. Through a clean layout presentation of key points and the incorporation of symbols and infographics, the message is relayed clearly, and a touch of excitement is conveyed with the colorful and dynamic approach.
See more of this project at:
https://www.twine.net/signin…Duro, a company specializing in PLM software commissioned the design of an e-book to simplify the concept of PLM to the consumer, and aid in matching the software to the customer's needs. Through a clean layout presentation of key points and the incorporation of symbols and infographics, the message is relayed clearly, and a touch of excitement is conveyed with the colorful and dynamic approach.
See more of this project at:
https://www.twine.net/signinWW…
California Community Foundation Annual Report
The California Community Foundation Annual Report for investors was designed dynamically, to convey excitement around the multitude of opportunities for contributions toward the city’s future. A visual theme of ‘building blocks’ was used to enhance the idea of healing our city, piece by piece.
See more at
https://www.twine.net/signin…The California Community Foundation Annual Report for investors was designed dynamically, to convey excitement around the multitude of opportunities for contributions toward the city’s future. A visual theme of ‘building blocks’ was used to enhance the idea of healing our city, piece by piece.
See more at
https://www.twine.net/signinWW…
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