Digital Marketing Specialist in Lead Generation, Performance Growth and Strong Project Management Skills to Drive Results.

daianecalabria

Digital Marketing Specialist in Lead Generation, Performance Growth and Strong Project Management Skills to Drive Results.

Available to hire

Digital Marketing Specialist in Lead Generation, Performance Growth and Strong Project Management Skills to Drive Results.

Skills

Br
Branding
Co
Copywriting
CR
CRM
Digital Performer
Em
Email Marketing
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Experience Level

Branding
Expert
Copywriting
Expert
CRM
Expert
Digital Performer
Expert
Email Marketing
Expert
Facebook Ads
Expert
Google Ads
Expert
Instagram
Expert
Jira
Expert
Leadership
Expert
Microsoft Office
Expert
SaaS
Expert
SEO
Expert
YouTube
Intermediate
Social Media Design
Intermediate
Data Visualization
Intermediate
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Language

Portuguese
Fluent
English
Fluent
Italian
Beginner
Spanish; Castilian
Advanced

Education

Higher Diploma in Science in Data Analysis for Business at CCT College
October 10, 2021 - October 6, 2022
MBA in Marketing Strategies at University of Vale Rio dos Sinos
May 5, 2014 - November 30, 2015
Bachelor’s in International Business at University of Caxias do Sul
March 4, 2008 - December 16, 2013
Certificate in Digital Media and Marketing at ATU Galway, Ireland
January 12, 2025 - December 10, 2025

Qualifications

Master Course in Project Management Professional - PMP| Udemy
October 15, 2024 - October 15, 2024
Advanced Lead Generation | LinkedIn
April 10, 2024 - April 10, 2024
Advanced Google Ads | LinkedIn
July 18, 2023 - July 18, 2023
Google Analytics 4 (G4) Essential Training | LinkedIn
July 26, 2023 - July 26, 2023
Advanced Google Analytics | LinkedIn
June 5, 2023 - June 5, 2023
Web Design | Inforserv
August 4, 2014 - August 12, 2015
Agile Project Management with Microsoft Project | LinkedIn
October 15, 2024 - October 15, 2024
Cert Prep: Scrum Master | LinkedIn
October 15, 2024 - October 15, 2024
Cert Prep: Scrum Master | LinkedIn
February 20, 2024 - February 20, 2024

Industry Experience

Education, Financial Services, Software & Internet, Gaming, Healthcare, Media & Entertainment, Travel & Hospitality
    uniE613 NED College
    Executing impactful email marketing campaigns and newsletters to engage the audience and drive key marketing objectives, additionally coordinating the social media calendar across various platforms, Establishing and nurturing partnerships with influencers to enhance brand visibility and broaden our reach. Developing impactful scripts for video content and webpages, optimizing content for SEO and user engagement while maintaining consistency with the overall creative direction. Efficiently managing the workflow and communication for the marketing team, ensuring tasks are prioritized and completed promptly. Running all ad campaigns across social media platforms (META, Google Ads, and YouTube Ads), managing advertising budgets, and allocating resources efficiently. Optimizing ad creative and copy to improve click-through rates (CTR) and conversion rates. Conducting A/B testing to determine the effectiveness of various ad strategies. Using data analytics tools to track and report on campaign performance. Collaborating with internal stakeholders, including the sales department, admissions, academic departments, and administration, to align marketing efforts with school-wide initiatives. Building and maintaining relationships with external partners, media, and community organizations.
    uniE613 Project Manager | HSE - NewPark Healthcare | Ireland
    Responsible for designing, implementing, and maintaining efficient project management and management, such as Jira software, OneDrive, and Microsoft Teams. Responsible for creating project management objectives, scheduling, resources, and directed results. Provided quality training such as managing tools for Doctors, Nurses, and responsible teams. Responsible for delegating tasks and resources to ensure that the project is delivered according to the plan. Prepared monthly reports on project status, including key performance indicators for the HIQA review. Maintained clear and open communication with the team, providing regular updates on project progress and addressing concerns. Responsible for the integration and use of workflows and flows. Implemented quality standards and procedures, such as monitoring and documenting progress to ensure the delivery of high-quality project management. Identify opportunities for process improvements and implement best practices to enhance project management efficiency. Demonstrated
    uniE613 Data Risk and Payments Analyst | META
    • Provided quality risk review service and consistently met SLA targets while always focusing on resolving cases efficiently and utilizing time productively. • Conducted investigations to deepen the understanding and knowledge of potential risk areas within a worldwide social media company. • Utilized data and internal tools to identify and investigate potential risk areas and patterns at scale. • Evaluated, label, and identify suspicious financial activity patterns to prevent potential fraud. • Reviewed account details for indicators provided by client analysis and determine whether the products meet criteria provided by client Policy. • Communicated relevant information on a timely basis to management and escalate issues or complex items when required. • Collaborated with other market teams and cross-functional groups to deliver and deploy projects with high quality, speed, accuracy, and ease of understanding. • Completed assigned tasks accurately as requested while adhering to company data privacy standards and policies. • Followed current procedures and guidelines while successfully managing to achieve targets with high workloads and fast-paced workflows.
    uniE613 Data Risk | Coinbase - USA
    • Client facing role, part of a global team, in a fast-paced environment providing remote management first level customer support. • Built a relationship with customers and ensured they felt supported and valued. • Responded accurately and efficiently to customers, explained situations, and provided them with answers. • Provided solutions and helped customers with issues by chat, phone, and email. • Improved work through new processes, tools, communication, and organization. • Maintained and supported quality and statistical standards at all times. • Nested the new hire class and outliers on the pillars I worked on. • Kept detailed records of customer interactions and was in charge of customer account details. • Followed and ensured adherence to all the company’s communication procedures and policies. • Identified and assessed a customer’s need to ensure they were satisfied.

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