**A Digital Marketing Maestro, Driving Growth and Innovation** With a proven track record spanning two decades, I've honed my expertise in crafting and executing high-impact digital and content marketing strategies across diverse industries. My specialization in SEO, paid media, and affiliate marketing, coupled with certifications in Google Analytics, Google Ads, SEMrush, and HubSpot, empowers me to deliver exceptional results. I'm familiar with a variety of auditing software and competency frameworks, including Screaming Frog, Opteo and SEMrush, which keeps my digital marketing performance capabilities current and ahead of the curve for my clients. As a seasoned leader, I spearhead performance and digital marketing teams, meticulously allocating budgets and optimizing best practices to elevate online presence. By leveraging data-driven insights and meticulous market research, I enhance search visibility, optimize user experience, and foster unwavering customer loyalty across organic and paid channels. My collaborative approach ensures seamless alignment between company objectives and the ever-evolving landscape of customer needs and industry trends. My unwavering commitment lies in delivering unparalleled marketing performance, fostering deep engagement, and driving sustainable growth. Let's embark on a journey to transform your brand and achieve extraordinary results.…

Dan Strayer

PRO

**A Digital Marketing Maestro, Driving Growth and Innovation** With a proven track record spanning two decades, I've honed my expertise in crafting and executing high-impact digital and content marketing strategies across diverse industries. My specialization in SEO, paid media, and affiliate marketing, coupled with certifications in Google Analytics, Google Ads, SEMrush, and HubSpot, empowers me to deliver exceptional results. I'm familiar with a variety of auditing software and competency frameworks, including Screaming Frog, Opteo and SEMrush, which keeps my digital marketing performance capabilities current and ahead of the curve for my clients. As a seasoned leader, I spearhead performance and digital marketing teams, meticulously allocating budgets and optimizing best practices to elevate online presence. By leveraging data-driven insights and meticulous market research, I enhance search visibility, optimize user experience, and foster unwavering customer loyalty across organic and paid channels. My collaborative approach ensures seamless alignment between company objectives and the ever-evolving landscape of customer needs and industry trends. My unwavering commitment lies in delivering unparalleled marketing performance, fostering deep engagement, and driving sustainable growth. Let's embark on a journey to transform your brand and achieve extraordinary results.…

Available to hire

A Digital Marketing Maestro, Driving Growth and Innovation

With a proven track record spanning two decades, I’ve honed my expertise in crafting and executing high-impact digital and content marketing strategies across diverse industries. My specialization in SEO, paid media, and affiliate marketing, coupled with certifications in Google Analytics, Google Ads, SEMrush, and HubSpot, empowers me to deliver exceptional results. I’m familiar with a variety of auditing software and competency frameworks, including Screaming Frog, Opteo and SEMrush, which keeps my digital marketing performance capabilities current and ahead of the curve for my clients.

As a seasoned leader, I spearhead performance and digital marketing teams, meticulously allocating budgets and optimizing best practices to elevate online presence. By leveraging data-driven insights and meticulous market research, I enhance search visibility, optimize user experience, and foster unwavering customer loyalty across organic and paid channels. My collaborative approach ensures seamless alignment between company objectives and the ever-evolving landscape of customer needs and industry trends.

My unwavering commitment lies in delivering unparalleled marketing performance, fostering deep engagement, and driving sustainable growth. Let’s embark on a journey to transform your brand and achieve extraordinary results.

See more

Skills

Go
Google Drive
Mi
Microsoft Office
SE
SEO
So
Social Media Design
Go
Google Ads
See more

Experience Level

Google Drive
Expert
Microsoft Office
Expert
SEO
Expert
Social Media Design
Expert
Google Ads
Expert
Google Cloud
Intermediate

Language

Education

Bachelor of Arts at Shippensburg University of Pennsylvania
August 23, 1999 - December 13, 2003
DEGREE: Communications & Journalism (Electronic Media)
Professional Certificate at Villanova University
February 1, 2011 - March 27, 2011
Essentials in Project Management

Qualifications

HubSpot Digital Advertising
October 1, 2024 - November 27, 2025
How to Develop a Competitive Research Workflow using Semrush's SEO Toolkit
October 1, 2024 - October 21, 2025
Semrush Academy Certificate
HubSpot Academy Inbound Marketing Certificate
October 19, 2024 - November 18, 2025
This HubSpot certificate deems the earner is fully capable and skilled in applying inbound marketing techniques.
SEMrush Academy Certificate: Navigating On-Page and Technical SEO
October 21, 2024 - October 21, 2025
SEMrush deep dive research and education on navigating On-Page and Technical SEO
HubSpot Marketing Software Certified
October 18, 2024 - November 21, 2025
HubSpot certificate that deems the recipient capable of using the HubSpot marketing software to create and implement a cohesive inbound marketing strategy.
HubSpot Academy Contextual Marketing Certificate
September 1, 2021 - November 27, 2025
*Fundamentals of Contextual Marketing *Designing the User Experience *Using Personalization in Contextual Marketing *Segmenting With Context *Planning a Contextual Marketing Strategy *Creating Smart Content in HubSpot
HubSpot Academy Content Marketing Certificate
November 27, 2019 - November 1, 2026
*The Power of Storytelling *Building a Content Creation Framework *Planning a Long-Term Content Strategy *Generating Content Ideas *Creating Quality Blog Content Your Audience Loves to Read and Share *How HubSpot Uses Blogging to Rank #1 on Google

Industry Experience

Retail, Professional Services, Financial Services, Transportation & Logistics, Energy & Utilities, Software & Internet, Computers & Electronics, Media & Entertainment
    uniE613 Paid Ads for PRS (blue collar recruitment firm)
    Meta Ads Campaign for Maintenance Engineer Job Description Guide (GOAL: Lead Generation) 93 downloads £0.32 cost per download £30 spend Blue Collar Job Interview Guide (GOAL: Engagements) 3,666 engagements with post £0.07 cost per engagement £250 spend…
    uniE613 SEO migration and campaigns for Manchester Brick Specialists (Brick retail providers)
    The project included website migration, addition of brand-new products and update/redirection of outdated product range, Immediate SEO inbound campaigns to drive informed traffic 10% increase in visibility 53 keywords on page 1 (253% improvement) The number of keywords on pages 1-2 of Google rose by 71%…
    uniE613 SEO Lead Generation and Content Creation for Blume
    SEO for Law Firm Lead Generation that Maximized Conversions Turned organic channel for three negligence claims lead generators into the top converter Consistently produced Yoast-friendly SEO copy for legacy pages in need of a revamp…
    uniE613 2021: PPC for PubStart - Financier for Pub Landlords
    Used Google Ads as a Channel for Lead Generation to Maximize Conversions Combination of Search and Smart campaigns Over 2000 clicks in just 2 months Campaigns with 8% CTR Average costs below £0.80 (some as low as £0.29) Kept costs at half the budget allocated, yet still achieved an overwhelming volume of leads…
    uniE613 Freedom Finance (now Aro)
    SEO & Paid Media - Lead Generation to Maximize Conversions SEO & ORGANIC: led WordPress website in exponential growth Trebled the brand’s visibility and share of voice Maintained £100k per month revenues throughout tenure Oversaw consistent growth of UK organic rankings after website migration PAID MEDIA: Managed PPC budgets across Google Ads, Bing/Microsoft, and Facebook Handling £400K-500K monthly budgets Regularly produced ROI of 1.2 or greater Increased Click to App% by 20%; CTR grew by 27% Reduced CPC below £6 Doubled CTR from 5% to 10%…
    uniE613 Simon Jersey SEO & Paid Media Lead Generation to Maximize Conversions
    SEO & ORGANIC: took over for an external agency, led e-commerce website in exponential growth Increased brand visibility on the main keyword group (scrubs) to 31% (Q1 2024) from 24% (Q3 2023) Grew scrub group keyword average rankings to the top of page 1 (Q1 2024) from the bottom of page 1 (Q3 2023) Oversaw consistent growth of UK organic rankings through a combination of Top and Tail PDP content Back-end meta enhancements Backlink auditing and repair Mapping our output to high-ranking keyword expectations…
    uniE613 Inbound Campaign for HubSpot Agency on Growth Driven Design
    Blog Post Writer: https://www.twine.net/signin Landing Page Writer/Designer: https://www.twine.net/signin…
    uniE613 INBOUND DOWNLOADABLE GUIDE CAMPAIGN: Long Term Nursing Care Targets Recruitment Firms
    DOWNLOADABLE GUIDE: https://www.twine.net/signin CLUSTER-TO-PILLAR BLOG POSTS... https://www.twine.net/signin https://www.twine.net/signin…
    uniE613 Organic Inbound Campaign for Venom IT on Cloud Computing Services
    Whitepaper - https://www.twine.net/signin Infographic 1 - https://www.twine.net/signin Infographic 2 - https://www.twine.net/signin Four cluster-to-pillar blog posts... https://www.twine.net/signin https://www.twine.net/signin https://www.twine.net/signin https://www.twine.net/signin…
    uniE613 For a Recruitment Firm - INBOUND CAMPAIGN: Guide to Nursing Job Interviews
    Downloadable PDF/Guide that targets Recruitment Firms eBOOK: https://www.twine.net/signin LANDING PAGE BLOG: Direct Hiring vs Staffing Agency for Nurses - https://www.twine.net/signin…