I’m from Grand Rapids, MI
I am a dynamic and results-driven Art/Creative Director with over 18 years of experience in leading creative teams and driving innovative design solutions. Skilled in UI/UX design, print and digital design, budget planning and execution, campaign concept development, team development, and brand development. Passionate about leveraging new technologies to push creative boundaries and deliver impactful results. Experienced in new business design and development, merchandising, marketing strategies, and photographer/stylist coordination.
Key Strengths:
• UI/UX Design
• Print/Digital Design
• Budget Planning/Execution
• Campaign Concept/Development
• Team Development/Mentoring
• New Business Design/Development
• Merchandising/Marketing Strategies
• Brand Development/Style Guide Development
• Photographer/Stylist Collaboration
Currently I own and operate two businesses: Wisck and Level 13
I am an experienced entrepreneur and owner operator of WisckAR®, an augmented reality platform that brings digital components to life in the real world. Skilled in business planning, brand building, and website design. Proficient in UX/UI design and social media implementation. Also, experienced in branding and marketing for start-ups and small to mid-size businesses.
Wisck® (08/19 - Present)
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• Developed WisckAR platform, allowing users to capture and share moments using augmented reality
• Conducted business planning and capital raising efforts
• Designed UX/UI and implemented social media strategies
• Built brand awareness and developed website
Level 13 Branding and Marketing (02/17 - Present)
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• Created logos and built brands for start-ups and small to mid-size businesses
• Designed and implemented social media strategies
• Conceptualized and produced large format signs
• Developed websites and conducted illustration work
• Designed UX/UI for optimal user experience
Previously I held the positions: Creative Director, Art Director and Sr. Designer
SpartanNash (03/13 - 02/17) Creative Director
Experienced Creative Director with a background in grocery retail and distribution. Skilled in developing brand standards, overseeing creative campaigns, and fostering innovation within organizations. Proficient in design for various mediums including in-store signage, digital banners, and promotional pieces.
Baudville Inc. (02/02 - 03/13) Art Director
Experienced Art Director with a proven track record in designing catalogs, websites, and multi-channel campaigns for an international business-to-business employee recognition awards company. Skilled in developing brand style guides, creating promotional materials, and driving sales through innovative design strategies. Proficient in a wide range of design mediums including print, digital, and product design.
Martin Windsor & Associates (03/98 - 12/01 )Senior Designer
Proficient in both print and digital design
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