With over 9 years of experience as a product designer, I have a passion for creating digital experiences that delight users and drive business results. I have a proven track record of leading and delivering innovative design solutions across various sectors, including online ordering, beauty, health, and communication.
As the Creative Lead at Photon, I pioneered innovation in e-commerce, partnering with global brands such as KFC and SeneGence to reshape their online platforms. I managed the end-to-end delivery of design projects, from user research and prototyping to brand identity and quality assurance. I also empowered my team to collaborate effectively and align with the client’s vision and goals. My design philosophy is centered on making design accessible, relatable, and impactful, as a conduit between imaginative ideas and practical real-world results.
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