I’m a accomplished graphic designer and marketing professional with solid problem solving abilities and superior client management skills. I am an organized self-starter with vast experience in brand management and professional communications.
Expertise includes:
• Art direction
• Account management
• Branding/Corporate ID
• Creative direction
• Direct mail
• Event planning
• Marketing collateral
• Outdoor advertising
• Print advertising
• Signage design
• Social media (FB, IG, LI, YT)
Professional proficiencies include:
• Adobe lnDesign, Illustrator, Photoshop & PremierPro (Mac & Windows OS)
• Wordpress, Constant Contact
Work Experience:
GRAPHIC DESIGN
Diana Shark Graphic Design/Scrap Shark Studio I Durham, NC
• Freelance graphic designer and marketing consultant
• Branding and communications strategies for a wide range of clients & industries
• Event branding, planning and management services
MARKETING MANAGER & DESIGNER
Dementia Alliance of North Carolina I Raleigh, NC
• Organizational lead on design, branding and messaging
• Increased social media followers by 133% and launched YouTube channel
• Rebranded agency-wide educational documents, promotional materials, and video content
MARKETING & SPECIAL EVENTS DIRECTOR
The Scrap Exchange I Durham, NC
• Member of executive leadership team with lead on messaging, branding & design
• Doubled social media followers and increased customer relations marketing by 58%
• Planned and executed all community events resulting in 40% more attendees
• Managed gallery operations and recruited artists, doubling sales for over 20 gallery shows
REUSE ENTERPRISE BUSINESS DEVELOPER
Goodwill Industries I Johnstown, PA
• Developed a pilot program rescuing materials from the landfill and sell to artists & makers
• Designed program branding and promotional materials for Creative Upcycle Exchange
• Planned and executed a program launch event, the Waste Art Exhibition, featuring reuse artwork from over 30 artists
CREATIVE DIRECTOR
Image Works Creative Group, Inc. I Alexandria.VA
• Co-founder of design studio serving Washington, DC metro area
• Lead designer responsible for creative direction of new & existing accounts
• Client liaison
ART DEPARTMENT MANAGER
Craver, Matthews Smith & Company I Alexandria, VA
• Supervised, guided and directed four designers
• Streamlined department operations resulting in 40% productivity increase
• Developed purchase plan for in-house Linotype system
ART DIRECTOR
Stephen Winchell & Associates I Falls Church.VA
• Supervised, guided and directed three designers
• Redefined art department role in agency creative process
• Facilitated conversion of department from traditional paste-up to digital art production system resulting in a 50% increase in project output
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