My name is Luca and I’m a freelance interactive designer based in Italy, Effective Studio is my own firm. Effective Studio realizes web and app user interfaces. Thanks to the achieved experiences during these years I can create several user interfaces suitable for different media (TV, web, videogames, etc.). Since 2002 I have worked as freelance interface designer for many web agencies in Europe and I have personally supported firms during the creation of their websites. A close collaboration is really important to better understand my client’s desires and get great success. In January 2004 I started to cooperate with Milestone srl, an Italian software house actives in the videogame world and focused on the racing game genre. I am a Lead UI Artist and I achieve graphics and animations for menus and ingame interfaces (User Interface and HUD). Since December 2007 I have been Creative Director in the i-muse project, a new interactive videoguide planned for museums, art fairs, natural parks and tourist offices. This guide is currently in use at the Silk Museum in Como. I worked on the UX and UI of the app.…My name is Luca and I’m a freelance interactive designer based in Italy, Effective Studio is my own firm. Effective Studio realizes web and app user interfaces. Thanks to the achieved experiences during these years I can create several user interfaces suitable for different media (TV, web, videogames, etc.). Since 2002 I have worked as freelance interface designer for many web agencies in Europe and I have personally supported firms during the creation of their websites. A close collaboration is really important to better understand my client’s desires and get great success. In January 2004 I started to cooperate with Milestone srl, an Italian software house actives in the videogame world and focused on the racing game genre. I am a Lead UI Artist and I achieve graphics and animations for menus and ingame interfaces (User Interface and HUD). Since December 2007 I have been Creative Director in the i-muse project, a new interactive videoguide planned for museums, art fairs, natural parks and tourist offices. This guide is currently in use at the Silk Museum in Como. I worked on the UX and UI of the app.WWWW…