I’m a freelancer who specializes in marketing and communications, offering extensive experience in managing campaigns and content creation across various industries. My background includes leading strategic initiatives, influencer marketing, and innovative storytelling, with a focus on building brand awareness and fostering client relationships.
Employment and Project Experience
Assoc. Marketing Director/Coordinator
Rividia Inc. | March 2021 - Present | Full-time (remote)
At Rividia, I oversee Social Growth Services, coordinating street teams and influencers to build awareness and social follower growth for artists and brands. I manage media ad buying, planning, optimization, and reporting, while maintaining strong client relationships and providing strategic advice on campaign progress. My successful campaigns include Winter Jam Tour 2023/2024, Niko Moon’s Becoming Tour, and various projects for prominent artists and labels.
Content Coordinator/Strategist
Kahill Insights Ltd. | March 2018 - July 2021 | Full-time
I created communication materials and social media copy that increased brand awareness and improved social impact. My work included strategic campaign planning, influencer marketing coordination, and digital mobilization for advocacy projects. One notable achievement was leading Uganda’s Tobacco Control Online community, which earned me recognition as one of the Tobacco Control Heroes of Africa.
Marketing/Communications Officer
Yo-Waste Ltd. | Jan 2021 - March 2023 | Seasonal/Contract (remote)
At Yo-Waste, I played a key role in driving app installs and subscriptions through ad campaign optimizations and creative asset testing. I also oversaw content creation and community management for seasonal projects and partnerships. This included planning short stories and documentaries, such as a partnership with CNN and BBC Africa.
Editor-in-Chief/Content Writer
UgTechMag | March 2018 - December 2022 | Freelance (remote)
My role at UgTechMag involved sourcing, recruiting, and managing a team of writers across Uganda, Kenya, and Nigeria. I innovated a system for building and managing partnerships with companies, represented UgTechMag at tech events, and led content editing and publishing efforts. My work contributed to significant growth, expanding the website to two new countries, Kenya and Nigeria.
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