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I am an editorial and typeface designer with a refined approach to book design, publication layout, and visual identity. My work is defined by exquisite typography, intelligent creative solutions, structured project…I am an editorial and typeface designer with a refined approach to book design, publication layout, and visual identity. My work is defined by exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing. I specialise in three key areas: - Publishing houses seeking high-end editorial design. - Self-publishing authors in need of professional, refined layouts. - Businesses and entrepreneurs looking for a cohesive and elegant visual identity. #### Experience - Creative Director, elcerezo Studio (2011–present) – Editorial design, visual branding, and automated publishing solutions. - TypefaceDesigner, Fontstage (2012–2015) – Type design and font production for digital platforms like Google Fonts. - Editorial Designer, Grupo Expansión (2010–2011) – Layout design for major publications. With a Master’s in Type Design and extensive collaborations with publishers, corporate clients, and cultural institutions, I bring aesthetic sensitivity and technical precision to every project. Let’s create timeless, intelligent, and visually compelling designs** for your publication or brand.

elcerezo

PRO

Book Cover Designer, Graphic Designer, Brand Designer, +2

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I am an editorial and typeface designer with a refined approach to book design, publication layout, and visual identity. My work is defined by exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing. I specialise in three key areas: - Publishing houses seeking high-end editorial design. - Self-publishing authors in need of professional, refined layouts. - Businesses and entrepreneurs looking for a cohesive and elegant visual…I am an editorial and typeface designer with a refined approach to book design, publication layout, and visual identity. My work is defined by exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing. I specialise in three key areas: - Publishing houses seeking high-end editorial design. - Self-publishing authors in need of professional, refined layouts. - Businesses and entrepreneurs looking for a cohesive and elegant visual identity. #### Experience - Creative Director, elcerezo Studio (2011–present) – Editorial design, visual branding, and automated publishing solutions. - TypefaceDesigner, Fontstage (2012–2015) – Type design and font production for digital platforms like Google Fonts. - Editorial Designer, Grupo Expansión (2010–2011) – Layout design for major publications. With a Master’s in Type Design and extensive collaborations with publishers, corporate clients, and cultural institutions, I bring aesthetic sensitivity and technical precision to every project. Let’s create timeless, intelligent, and visually compelling designs for your publication or brand.WWWWI am an editorial and typeface designer with a refined approach to book design, publication layout, and visual identity. My work is defined by exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing. I specialise in three key areas: - Publishing houses seeking high-end editorial design. - Self-publishing authors in need of professional, refined layouts. - Businesses and entrepreneurs looking for a cohesive and elegant visual i…

Available to hire

Palma, Espanya

I am an editorial and typeface designer with a refined approach to book design, publication layout, and visual identity. My work is defined by exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing.

I specialise in three key areas:

Publishing houses seeking high-end editorial design.
Self-publishing authors in need of professional, refined layouts.
Businesses and entrepreneurs looking for a cohesive and elegant visual identity.

Experience

Creative Director, elcerezo Studio (2011–present) – Editorial design, visual branding, and automated publishing solutions.
TypefaceDesigner, Fontstage (2012–2015) – Type design and font production for digital platforms like Google Fonts.
Editorial Designer, Grupo Expansión (2010–2011) – Layout design for major publications.

With a Master’s in Type Design and extensive collaborations with publishers, corporate clients, and cultural institutions, I bring aesthetic sensitivity and technical precision to every project. Let’s create timeless, intelligent, and visually compelling designs for your publication or brand.

Skills

Adobe InDesign

Book Cover

Branding

Letterhead

Logo

Adobe Illustrator

Experience Level

Adobe InDesign

Expert

Book Cover

Expert

Branding

Expert

Letterhead

Expert

Logo

Expert

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

Education

Higher Technician in Graphic Design and Advertising at Instituto de Arte y Comunicaciones Sociales, Argentina

March 7, 1994 - December 12, 1997

Training in editorial design, visual communication, branding, and typography for print and digital media.

Critical Approaches to Typography Seminar at University of Antwerp & Plantin Institute of Typography, Belgium

August 26, 2019 - September 3, 2019

Analytical study of typographic history, conventions, and contemporary design theory for editorial applications.

Diploma in Type Design at Escuela de Diseño, Instituto Nacional de Bellas Artes, Mexico

September 12, 2006 - December 5, 2006

Practical and theoretical training in typeface design, letterform construction, and font production.

Master’s in Type Design at Centro de Estudios Gestalt, Mexico

October 9, 2010 - June 10, 2012

Advanced studies in typeface creation, typographic aesthetics, and automated composition for print and digital publishing.

Qualifications

Python for Type Design Workshop at Peter Nowell Design, USA (online)

May 4, 2021 - June 1, 2021

Applied Python scripting for automating type design and font development processes, enhancing workflow efficiency.

Introduction to Web Fonts Design Workshop

May 5, 2015 - May 28, 2015

Fundamentals of designing and optimising web fonts for digital applications.

Digital Typography and ePub Formatting Seminar (Instructor)

September 8, 2022 - September 29, 2022

Techniques for designing and optimising digital books, focusing on EPUB standards and accessibility.

Font Engineering Workshop

October 5, 2023 - November 9, 2023

Advanced techniques in font engineering, focusing on optimisation, hinting, and font production for digital platforms.

Industry Experience

Education, Media & Entertainment, Professional Services, Non-Profit Organization, Other

Código 06140 - Style Magazine

The magazine *Código 06140* was a prominent quarterly publication focused on trends, lifestyle, and contemporary art, based in Mexico City. With a sophisticated approach and a luxurious air, the magazine sought to capture the essence of a discerning audience in tune with the best of current…The magazine *Código 06140* was a prominent quarterly publication focused on trends, lifestyle, and contemporary art, based in Mexico City. With a sophisticated approach and a luxurious air, the magazine sought to capture the essence of a discerning audience in tune with the best of current cultural movements. Its redesign became an opportunity for me to redefine the publication's visual character, pushing the concept to new limits with a deconstructed yet precise grid that broke with the conventional without losing the necessary clarity and functionality. The challenge was to balance sophistication with modernity, achieved through the use of contemporary typefaces with an unmistakable art-deco feel, evoking elegance and timelessness. Every visual element, from images to typographic compositions, was carefully designed to convey a sense of luxury, not in an ostentatious way but in a subtle and refined manner. This approach allowed *Código 06140* to position itself not only as a trend magazine but as an artistic piece in itself, inviting readers into a visual experience as rich and stimulating as the content it offered. Through meticulous art direction, I consolidated a dynamic and elegant visual discourse that respected the tradition of high-end editorial design, but with a fresh, disruptive vision that challenged expectations, setting new standards in the design of luxury publications and contemporary art. See More EditorialDesign Luxury ContemporaryArt LifeStyle MagazineDesign Fashion Architecture

Art DirectorBook Cover DesignerGraphic DesignerProject Manager

Butoh, el derecho a la locura - Conceptual Book

The design takes inspiration from Zen principles, interconnecting and overlapping them to create an organic and authentic spirit. All photographs are by Thito Gutiérrez. *Butoh, el derecho a la locura*, aspires to awaken the reader's senses in a subtle and sophisticated way *(Shibu)*. Through the use of…The design takes inspiration from Zen principles, interconnecting and overlapping them to create an organic and authentic spirit. All photographs are by Thito Gutiérrez. *Butoh, el derecho a la locura*, aspires to awaken the reader's senses in a subtle and sophisticated way *(Shibu)*. Through the use of materials in their raw state, binding with exposed stitchings, the careful selection of papers, and different printing techniques, it affirms its identity and evokes the shizen of Japanese art. Like *butoh* itself, the proposal transcends convention *(datsuzoku)*: it challenges typographical conventions and explores formal alterations expressively and spontaneously. The composition, of balanced irregularity *(fukinsei)*, represents the challenging nature of the dance, its introspection, and its critical spirit *(seijaku)*. Neither the texts nor the design reveals the documented identities; They use different resources to suggest them and ask for a deeper observation *(yugen)*. Simple and direct, dispensing with decorative resources and focused on the clarity that reveals the emotion of the *kanso; Butoh, el derecho a la locura*, is a book-object that invites contemplation. See more about this project. kanso bookdesigner artistbook conceptualart japan creativity

Art DirectorBook Cover DesignerGraphic DesignerProject Manager

Forbes Life - Style Magazine

A Style Magazine for Millionaires: Luxury, Power, Sophistication, and Elegance These were the guiding principles behind the redesign of *Forbes Life*, published for Mexico, Central America, and the Caribbean. The challenge lay in balancing the "classic" with the "avant-garde"—ensuring the magazine…A Style Magazine for Millionaires: Luxury, Power, Sophistication, and Elegance These were the guiding principles behind the redesign of *Forbes Life*, published for Mexico, Central America, and the Caribbean. The challenge lay in balancing the "classic" with the "avant-garde"—ensuring the magazine remained recognisable to its audience while offering a refreshed aesthetic. I recalled the philosophy of the great designer Raymond Loewy, who believed that design should deliver "the most advanced yet acceptable." The "classic" aspects were primarily assigned to the page structure. A simple grid prioritises symmetrical compositions, which increase dynamism and tension through the visual weight of images and textual elements. The "avant-garde" dimension is reflected in the graphic elements within this structure. The headline typeface is a hyperbolic Didone with stencil-like qualities (*Dala Floda* by Commercial Type). Image sizes, shots, and framing shift in and out of symmetrical axes without unnecessary flamboyance, achieving a refined yet contemporary aesthetic. See More](https://www.twine.net/signin luxury lifestyle magazine fashion typography millionaire

Art DirectorBook Cover DesignerGraphic DesignerLogo DesignerProject Manager

Wetlands Strategy for the Balearic Islands 2030 - ePub

In recent decades, perceptions of wetlands have shifted dramatically. Once regarded as reservoirs of disease and areas to be drained for agricultural expansion, they are now recognised as essential in the fight against climate change. Wetlands not only store CO₂, helping to mitigate global warming,…In recent decades, perceptions of wetlands have shifted dramatically. Once regarded as reservoirs of disease and areas to be drained for agricultural expansion, they are now recognised as essential in the fight against climate change. Wetlands not only store CO₂, helping to mitigate global warming, but also serve as vital refuges for biodiversity, natural filters for aquifers, and key tools in flood prevention. The revaluation of these ecosystems is crucial, especially in an era of extreme climate fluctuations and growing environmental challenges. *Wetlands Strategy for the Balearic Islands 2030*, was designed for the Conselleria de Medi Ambient i Territori of the Government of the Balearic Islands and WWF. This project features dynamic and accessible navigation through multiple entry points, along with redesigned maps and graphics to enhance clarity. The cover, inspired by the Conselleria’s visual identity, incorporates diagonal lines that evoke the movement of water, reinforcing the essence and importance of wetlands. This book serves as a valuable tool for publishers and authors interested in creating interactive and visually engaging content. Learn more about how we can collaborate to transform editorial projects and communicate effectively on crucial environmental issues. See More](https://www.twine.net/signin editorialdesigner epubdeveloper bookdesigner bookcovberdesigner epub

Book Cover DesignerFront-end DeveloperGraphic Designer

10× 100× - Photobook

*10x-100x* is a book designed in collaboration with Polimata Studio, featuring contributions from authors Rafael Gamo and Friné Ortega. This project stands out for the sense of stillness in its images, the tension created by elements placed away from the centre, and the rhythm of black and white.…*10x-100x* is a book designed in collaboration with Polimata Studio, featuring contributions from authors Rafael Gamo and Friné Ortega. This project stands out for the sense of stillness in its images, the tension created by elements placed away from the centre, and the rhythm of black and white. The 1:0.9 proportion maintains the balance of the circle while shifting the text away from the symmetrical centre of the page, creating a dynamic tension that enhances the book’s sequencing. The images progress along vertical and horizontal axes through spreads, establishing a visually cohesive flow. The same typeface was used for folios, captions, and introductory text, with a slightly larger variation for titles. The book’s outer case avoids photography, instead opting for a typographic treatment in small sizes, encouraging close examination. The composition reconstructs the circular structure seen through a microscope, distinguished by subtle material variations—such as a paper change, a different black tone, or a texture that forms a semicircle. This approach adds depth and refinement to the design, creating a unique visual and tactile experience. See More graphicdesigner bookdesigner typography editorialdesigner

Book Cover DesignerGraphic Designer

Mariana Eguaras - Branding

Mariana Eguaras is a boutique consultancy specializing in publishing houses, companies, associations, writers, and independent professionals. With a specialized team, it provides personalized advice, editorial services, and promotional support to ensure that each project accurately reflects the…Mariana Eguaras is a boutique consultancy specializing in publishing houses, companies, associations, writers, and independent professionals. With a specialized team, it provides personalized advice, editorial services, and promotional support to ensure that each project accurately reflects the client’s vision. Its approach emphasizes efficient management and meticulous oversight, guaranteeing high-quality and timely results. For this project, we redesigned the brand identity to highlight its commitment to excellence and personalized service. We focused on visually representing the legitimacy of the publishing industry, incorporating smooth and fluid graphic elements with rounded forms to convey warmth. Simple, functional shapes reinforce a sense of pragmatism, while calligraphic contrast, subtle imperfections, and textural details introduce a human touch to the design. Finally, we ensured that the connection between Mariana Eguaras and its audience was reflected in the new visual identity. By using links, visual references, and chromatic and formal similarities, we created a communication system that fosters both clarity and emotional resonance. See More](https://www.twine.net/signin branding logo editorial

Brand DesignerCreative DirectorGraphic DesignerLogo Designer

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