I’m an innovative digital marketing strategist with over 6 years of experience generating inbound leads and launching SaaS products.
First, let me tell you a story.
When I was in the 5th grade, my English teacher invited me to a “writing conference.” Naïve little me thought I just won a free ticket to get out of school. Little did I know it was a contest – the Division Schools Press Conference 2007. It’s the highest competition for student journalism in the Philippines. To say I was “nervous” is an understatement.
So, I winged it. I won 7th place for English newswriting and 3rd place for copywriting, eventually advancing to the regional level. Not bad for an impromptu competition, right?
And that’s when I realized that maybe I had a penchant for the craft.
So, I tested it out.
I was appointed editor-in-chief of our school paper that year. In college, I served as a feature writer for the University of the Philippines-Visayas publication and head scriptwriter for a filmmaking organization. In 2018, I became the content strategist for Flowers On Your Grave, where I contributed to the blog’s growth to 1.2 million followers. Additionally, I published my work in literary anthologies by regional publishing houses. My journey as a freelance writer began shortly after that, and in 2019, I ventured into digital marketing.
I have worked with various industries since then, ranging from AI to biotech and health to finance. My professional highlights include:
a) Helping generate $760K+ for a SaaS Platform by focusing on customer segmentation and revamping their email campaign; and
b) Doubling the CTR of a tech startup and lowering their cost per lead by 32% within 3 months.
Beyond my work accomplishments, I aim to pursue my creative endeavors by publishing my debut poetry collection and novel by 2026.
Writing has permeated through every aspect of my career. I don’t just write for a living, I live for writing.
Work with me and let’s bring your vision to life.
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Skills: omnichannel marketing, direct response & conversion copywriting, SEO, content marketing, email marketing (welcome sequence, nurture/promotional emails), social media marketing, content writing, conversion rate optimization, brand development, competitor analysis, data analysis, narrative analysis, social media management, leadership, Semrush, Ahrefs, Sprout Social, Hootsuite, HubSpot, MailChimp, Google Analytics, Google Ads, Google Search Console. Google PageSpeed Insights, MOZ Local, native platform analytics
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