A complete social media marketing campaign was developed by me as part of the capstone project for the Meta Social Media Marketing Professional Certificate. Throughout the project, I was expected to apply the knowledge and skills that had been taught in the previous five courses.
A target audience was defined, campaign objectives were outlined, and a platform-specific content strategy was created. Sample posts were prepared, a schedule was proposed, and engagement strategies were formulated. Industry-standard metrics were used to guide the planning and evaluation process.
Mock performance data was then analyzed. Based on this data, insights were drawn, and the effectiveness of the campaign was assessed. Key performance indicators such as reach, engagement, and conversions were examined. Strengths and weaknesses of the campaign were identified, and recommendations were made for future improvements.
A final presentation was created by me to communicate the campaign outcomes. In this presentation, the strategy, execution, and results were summarized. The findings were supported with visual data, and suggestions were provided to optimize similar campaigns in the future.
In addition to the project, I was required to register for and complete the Meta Digital Marketing Associate Certification Exam. Upon successful completion of both the project and the exam, the Meta Digital Marketing Associate Certificate and the Coursera certificate of completion were awarded to me.
digitalmarketing metaads…A complete social media marketing campaign was developed by me as part of the capstone project for the Meta Social Media Marketing Professional Certificate. Throughout the project, I was expected to apply the knowledge and skills that had been taught in the previous five courses.
A target audience was defined, campaign objectives were outlined, and a platform-specific content strategy was created. Sample posts were prepared, a schedule was proposed, and engagement strategies were formulated. Industry-standard metrics were used to guide the planning and evaluation process.
Mock performance data was then analyzed. Based on this data, insights were drawn, and the effectiveness of the campaign was assessed. Key performance indicators such as reach, engagement, and conversions were examined. Strengths and weaknesses of the campaign were identified, and recommendations were made for future improvements.
A final presentation was created by me to communicate the campaign outcomes. In this presentation, the strategy, execution, and results were summarized. The findings were supported with visual data, and suggestions were provided to optimize similar campaigns in the future.
In addition to the project, I was required to register for and complete the Meta Digital Marketing Associate Certification Exam. Upon successful completion of both the project and the exam, the Meta Digital Marketing Associate Certificate and the Coursera certificate of completion were awarded to me.
digitalmarketing metaadsWW…