I’m Ernesto Martínez, an audiovisual director and producer with over 30 years of experience crafting compelling visual stories for renowned global brands like Genomma Lab, Krispy Kreme, and JAC. I specialize in strategic communication, branding, and post-production, with a passion for leading multidisciplinary teams to create impactful campaigns across Latin America and the U.S.
My work focuses on delivering high-quality audiovisual content that engages audiences and drives measurable results. I thrive on collaboration and enjoy managing creative teams to push the boundaries of visual storytelling while maintaining strong client satisfaction.
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I had the privilege of working at Genomma Lab for 17 years, from 1998 to 2015, with my last 7 years serving as Deputy Director of Post-Production. My responsibilities included editing and post-production of TV commercials for pharmaceuticals, cosmetics, and personal care products. These commercials were initially broadcast in Mexico and later adapted to expand into markets including Brazil, Argentina, Colombia, Chile, and the U.S. Hispanic market.
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