Hi! I'm Florencia Castro Lepere, a passionate Senior Visual Designer based in Buenos Aires, Argentina. I specialize in creating cohesive brand storytelling through multi-platform campaigns, from social media and digital ads to print marketing materials. My expertise spans logo creation, branding systems, and digital marketing assets, all crafted to align perfectly with business goals and brand visions. Over the years, I've had the privilege to collaborate remotely with various agencies and companies, leading creative directions and translating high-level concepts into adaptable visual solutions. With a strong background in graphic design and UX/UI, I continuously aim to blend strategy and creativity, delivering impactful and consistent brand experiences across all platforms.

Florencia Castro Lepere

Hi! I'm Florencia Castro Lepere, a passionate Senior Visual Designer based in Buenos Aires, Argentina. I specialize in creating cohesive brand storytelling through multi-platform campaigns, from social media and digital ads to print marketing materials. My expertise spans logo creation, branding systems, and digital marketing assets, all crafted to align perfectly with business goals and brand visions. Over the years, I've had the privilege to collaborate remotely with various agencies and companies, leading creative directions and translating high-level concepts into adaptable visual solutions. With a strong background in graphic design and UX/UI, I continuously aim to blend strategy and creativity, delivering impactful and consistent brand experiences across all platforms.

Available to hire

Hi! I’m Florencia Castro Lepere, a passionate Senior Visual Designer based in Buenos Aires, Argentina. I specialize in creating cohesive brand storytelling through multi-platform campaigns, from social media and digital ads to print marketing materials. My expertise spans logo creation, branding systems, and digital marketing assets, all crafted to align perfectly with business goals and brand visions.

Over the years, I’ve had the privilege to collaborate remotely with various agencies and companies, leading creative directions and translating high-level concepts into adaptable visual solutions. With a strong background in graphic design and UX/UI, I continuously aim to blend strategy and creativity, delivering impactful and consistent brand experiences across all platforms.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Visual Designer at Target River Advertising Agency
December 1, 2023 - Present
Lead visual design strategies across multi-platform campaigns, ensuring cohesive brand storytelling through social media, digital ads, and print. Translate high-level campaign concepts into adaptable visual systems, managing assets for various formats including newsletters, billboards, and transit ads in urban environments such as buses, subways, and airports. Oversee ad creatives for Google, Meta, and LinkedIn. Collaborate closely with cross-functional teams including copywriters and video editors to maintain brand consistency and strategic alignment across deliverables.
Senior Visual Designer (Freelance) at ZELP Ag-Tech Company
February 1, 2025 - August 18, 2025
Act as brand advisor, shaping the visual identity by designing communication tools aligned with business goals. Develop monthly newsletters and corporate collateral with focus on strategic messaging and brand positioning. Provide art direction for marketing materials including flyers and posters, ensuring every piece supports the company's vision.
Visual Designer at Design Pickle Agency
December 1, 2023 - August 18, 2025
Creative execution of visual assets for diverse brands, from startups to established businesses, across digital, print, and social channels. Delivered impactful campaign elements such as display ads, branded merchandise, infographics, and GIFs, always aligning with brand values. Specialized in logo creation and branding systems, delivering comprehensive visual identities rooted in strategic concept development. Designed newsletters (HTML and visual layout), social media content, advertising banners, and promotional videos for web use.
Jr. Graphic Designer at Editorial Atlántida
October 1, 2020 - August 18, 2025
Created web banners, email newsletters, and digital assets for social media and online campaigns. Led creative direction of multi-platform campaigns, collaborating with cross-functional teams and adapting ideas into compelling visual solutions.
Jr. Graphic Designer at Decorinter
February 1, 2019 - August 18, 2025
Supported graphic design tasks related to brand and visual storytelling projects, contributing to various print and digital materials.

Education

Degree in Graphic Design at UADE
March 11, 2013 - October 8, 2018
Master in Graphic Design at ESDesign Barcelona
March 18, 2019 - May 18, 2020
Degree in Graphic Design at UADE
January 1, 2015 - January 1, 2018
Master in Graphic Design at ESDesign Barcelona
January 1, 2018 - January 1, 2020
Course in UX/UI Design at Coderhouse
October 1, 2018 - October 1, 2018

Qualifications

Google Ads Creative Certification
May 27, 2025 - May 27, 2025
Microsoft Marketing with Purpose Learning Path
May 27, 2025 - May 27, 2025
Using AI Imagery for Illustration and Design
April 23, 2024 - April 30, 2024
Figma Essential Training: The Basics
April 23, 2024 - April 30, 2024
Adobe Photoshop CC – Advanced Training Course
April 9, 2024 - April 19, 2024
Adobe InDesign CC - Advanced Training Course
April 9, 2024 - April 19, 2024
Adobe Illustrator CC – Advanced Training Course
April 9, 2024 - April 19, 2024
Leadership for Creatives
March 1, 2025 - March 14, 2025
Developing Your Creativity as a Leader
March 14, 2025 - May 23, 2025
Connected Leadership - Coursera, Yale University
July 1, 2025 - August 18, 2025
Leadership for Creatives - Domestika
March 1, 2025 - August 18, 2025

Industry Experience

Computers & Electronics, Education, Energy & Utilities, Financial Services, Government, Healthcare, Non-Profit Organization, Real Estate & Construction, Media & Entertainment, Travel & Hospitality, Wholesale & Distribution, Professional Services, Agriculture & Mining, Software & Internet
    uniE621 Website Design
    graphicdesigner webdesigner designer