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Over the course of 10 years the social media landscape has changed continuously and while it was innovating and expanding, so was I - from intern to copywriter; to community manager; and strategist to leading a brand that kept me caffeinated for years. Working across multiple global brands, taught me to be ever-fluid and brave, while pushing to differentiate the brand in a unique market and space that puts the brand front-and-centre to consumer praise and criticism. Creating award-winning strategies for Hershey's, Nike and Kraft Heinz, means I can create engaging brand campaigns that prove a holistic marketing plan, where social media is complemented by multi-faceted tactics (PR, experiential, influencer, paid media) is an effective play in brand awareness and consumer action.…Over the course of 10 years the social media landscape has changed continuously and while it was innovating and expanding, so was I - from intern to copywriter; to community manager; and strategist to leading a brand that kept me caffeinated for years. Working across multiple global brands, taught me to be ever-fluid and brave, while pushing to differentiate the brand in a unique market and space that puts the brand front-and-centre to consumer praise and criticism. Creating award-winning strategies for Hershey's, Nike and Kraft Heinz, means I can create engaging brand campaigns that prove a holistic marketing plan, where social media is complemented by multi-faceted tactics (PR, experiential, influencer, paid media) is an effective play in brand awareness and consumer action.

haleyhunter

PRO

Social Media Freelancer

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Over the course of 10 years the social media landscape has changed continuously and while it was innovating and expanding, so was I - from intern to copywriter; to community manager; and strategist to leading a brand that kept me caffeinated for years. Working across multiple global brands, taught me to be ever-fluid and brave, while pushing to differentiate the brand in a unique market and space that puts the brand front-and-centre to consumer praise and criticism. Creating award-winning strategies for Hershey's, Nike and Kraft Heinz, means I can create engaging brand campaigns that prove a holistic marketing plan, where social media is complemented by multi-faceted tactics (PR, experiential, influencer, paid media) is an effective play in brand awareness and consumer action.…Over the course of 10 years the social media landscape has changed continuously and while it was innovating and expanding, so was I - from intern to copywriter; to community manager; and strategist to leading a brand that kept me caffeinated for years. Working across multiple global brands, taught me to be ever-fluid and brave, while pushing to differentiate the brand in a unique market and space that puts the brand front-and-centre to consumer praise and criticism. Creating award-winning strategies for Hershey's, Nike and Kraft Heinz, means I can create engaging brand campaigns that prove a holistic marketing plan, where social media is complemented by multi-faceted tactics (PR, experiential, influencer, paid media) is an effective play in brand awareness and consumer action.

Available to hire

Toronto, Canada

Over the course of 10 years the social media landscape has changed continuously and while it was innovating and expanding, so was I - from intern to copywriter; to community manager; and strategist to leading a brand that kept me caffeinated for years. Working across multiple global brands, taught me to be ever-fluid and brave, while pushing to differentiate the brand in a unique market and space that puts the brand front-and-centre to consumer praise and criticism. Creating award-winning strategies for Hershey’s, Nike and Kraft Heinz, means I can create engaging brand campaigns that prove a holistic marketing plan, where social media is complemented by multi-faceted tactics (PR, experiential, influencer, paid media) is an effective play in brand awareness and consumer action.

Skills

Instagram

Email Marketing

Facebook Ads

Pitch Deck

Social Media Design

Experience Level

Instagram

Expert

Email Marketing

Expert

Facebook Ads

Expert

Pitch Deck

Expert

Social Media Design

Expert

Copywriting

Expert

Adobe Photoshop

Intermediate

Language

Education

bachelor of commerce at royal roads university

October 27, 2024 - October 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Consumer Goods, Media & Entertainment, Real Estate & Construction, Retail

Clio Awards - Nike Face of the Fans

Haley Hunter was engaged with Nike to spearhead the social media strategy for the @NikeToronto Instagram account, marking a pioneering venture for Nike in the Canadian market. Her responsibilities encompassed crafting an "always-on" social media approach, coordinating with agencies, influencers, and brand partners to amplify the brand's reach. This strategic initiative led to the growth of the account from its inception to 60,000 followers within the first year. In addition to her strategic role, Hunter was pivotal in the conception and execution of the "Face of The Fans" social campaign during the Toronto Raptors playoff series. This campaign garnered industry recognition, securing a Clio award in 2017, a testament to its creative merit and impact. Metrics from various profiles and case studies attribute a 40% increase in Nike's social following to Hunter's tenure, underscoring her adeptness in influencer campaign management and content creation that engages and expands the audience base. Her work not only elevated follower numbers but also enhanced user engagement with the brand. Hunter's involvement in the campaign and the accolade it received are substantiated by the following URL: https://www.twine.net/signin Her tenure with Nike is marked by her strategic insight, influencer engagement, and a proven track record in boosting social media visibility and interaction.…Haley Hunter was engaged with Nike to spearhead the social media strategy for the @NikeToronto Instagram account, marking a pioneering venture for Nike in the Canadian market. Her responsibilities encompassed crafting an "always-on" social media approach, coordinating with agencies, influencers, and brand partners to amplify the brand's reach. This strategic initiative led to the growth of the account from its inception to 60,000 followers within the first year. In addition to her strategic role, Hunter was pivotal in the conception and execution of the "Face of The Fans" social campaign during the Toronto Raptors playoff series. This campaign garnered industry recognition, securing a Clio award in 2017, a testament to its creative merit and impact. Metrics from various profiles and case studies attribute a 40% increase in Nike's social following to Hunter's tenure, underscoring her adeptness in influencer campaign management and content creation that engages and expands the audience base. Her work not only elevated follower numbers but also enhanced user engagement with the brand. Hunter's involvement in the campaign and the accolade it received are substantiated by the following URL: https://www.twine.net/signin Her tenure with Nike is marked by her strategic insight, influencer engagement, and a proven track record in boosting social media visibility and interaction.

Social Media Manager

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Social Media Freelancers for hire in Toronto, Canada