Senior marketer and strategist with proven results. With over 7 years of experience, I specialise in marketing and growth, combining creative problem-solving and analytics to grow businesses. Results include a 203% increase…Senior marketer and strategist with proven results. With over 7 years of experience, I specialise in marketing and growth, combining creative problem-solving and analytics to grow businesses. Results include a 203% increase in new delegate acquisitions and a 30% increase in B2C income. Notably, I earned a 480% ROI in three months using KOL marketing on Instagram. As a proactive team player, I encourage collaboration and empathy across internal teams, resulting in great ROI and engagement while producing high-quality ideas and campaigns.WWWSenior marketer and strategist with proven results. With over 7 years of experience, I specialise in marketing and growth, combining creative problem-solving and analytics to grow businesses. Results include a 203% increase i…
Senior marketer and strategist with proven results. With over 7 years of experience, I specialise in marketing and growth, combining creative problem-solving and analytics to grow businesses. Results include a 203% increase in new delegate acquisitions and a 30% increase in B2C income. Notably, I earned a 480% ROI in three months using KOL marketing on Instagram. As a proactive team player, I encourage collaboration and empathy across internal teams, resulting in great ROI and engagement…Senior marketer and strategist with proven results. With over 7 years of experience, I specialise in marketing and growth, combining creative problem-solving and analytics to grow businesses. Results include a 203% increase in new delegate acquisitions and a 30% increase in B2C income. Notably, I earned a 480% ROI in three months using KOL marketing on Instagram. As a proactive team player, I encourage collaboration and empathy across internal teams, resulting in great ROI and engagement while producing high-quality ideas and campaigns.WWWWSenior marketer and strategist with proven results. With over 7 years of experience, I specialise in marketing and growth, combining creative problem-solving and analytics to grow businesses. Results include a 203% increase in new delegate acquisitions and a 30% increase in B2C income. Notably, I earned a 480% ROI in three months using KOL marketing on Instagram. As a proactive team player, I encourage collaboration and empathy across internal teams, resulting in great ROI and engagement whil…
Available to hire
Senior marketer and strategist with proven results.
With over 7 years of experience, I specialise in marketing and growth, combining creative problem-solving and analytics to grow businesses. Results include a 203% increase in new delegate acquisitions and a 30% increase in B2C income. Notably, I earned a 480% ROI in three months using KOL marketing on Instagram. As a proactive team player, I encourage collaboration and empathy across internal teams, resulting in great ROI and engagement while producing high-quality ideas and campaigns.
Skills
See more
Experience Level
Branding
Expert
Brochure
Expert
Copywriting
Expert
Email Marketing
Expert
Facebook Ads
Expert
Instagram
Expert
Promo Video
Expert
Social Media Design
Expert
Video Advert
Expert
Advert Design
Expert
Language
English
Fluent
Chinese
Intermediate
Education
Bachelor of Arts in Arts Management (2.1) at Goldsmiths, University of London
August 1, 2017 - May 31, 2019Qualifications
Industry Experience
Professional Services, Consumer Goods, Media & Entertainment, Software & Internet, Education
The Bold Co. - Harnessing Omnichannel Marketing & Operational Excellence
As the Chief Marketing & Operations Officer at The Bold Company (formerly BOW), a leading eCommerce B2C lifestyle brand specializing in everyday carry goods, I led the development and execution of a full-funnel digital marketing strategy that delivered measurable growth and operational efficiency. By leveraging data-driven insights, automation, and innovative marketing strategies, I transformed the brand’s performance, achieving significant revenue growth, cost savings, and streamlined processes.
Key Achievements:
Revenue Growth and Omnichannel Strategy:
Increased B2C annual revenue by 30% within 6 months by implementing a seamless omnichannel marketing funnel and leveraging marketing automation. This approach ensured a cohesive customer journey across all touchpoints, driving higher engagement and conversions.
Cost Efficiency and Ad Optimization:
Reduced Customer Acquisition Cost (CAC) by 64% (from $70+ to $25) within 3 months by optimizing ad creative testing and refining targeting strategies. Simultaneously, I increased Return on Ad Spend (ROAS) from 2.2 to 3 within a year by reallocating budgets to the most profitable ad channels. …As the Chief Marketing & Operations Officer at The Bold Company (formerly BOW), a leading eCommerce B2C lifestyle brand specializing in everyday carry goods, I led the development and execution of a full-funnel digital marketing strategy that delivered measurable growth and operational efficiency. By leveraging data-driven insights, automation, and innovative marketing strategies, I transformed the brand’s performance, achieving significant revenue growth, cost savings, and streamlined processes.
Key Achievements:
Revenue Growth and Omnichannel Strategy:
Increased B2C annual revenue by 30% within 6 months by implementing a seamless omnichannel marketing funnel and leveraging marketing automation. This approach ensured a cohesive customer journey across all touchpoints, driving higher engagement and conversions.
Cost Efficiency and Ad Optimization:
Reduced Customer Acquisition Cost (CAC) by 64% (from $70+ to $25) within 3 months by optimizing ad creative testing and refining targeting strategies. Simultaneously, I increased Return on Ad Spend (ROAS) from 2.2 to 3 within a year by reallocating budgets to the most profitable ad channels.
Marketing Operations (MarOps) Optimization:
Streamlined the MarOps process by integrating automation tools and OKR software, enabling faster strategy implementation, real-time reporting, and data-driven decision-making. This not only improved efficiency but also enhanced cross-team collaboration and accountability.
Scalable Playbooks for Global Expansion:
Developed international advertising playbooks that reduced campaign implementation time by 50% and saved 26% on testing costs. These playbooks provided a scalable framework for entering new markets while maintaining cost efficiency and brand consistency.
Digital Marketing Expertise in Action:
This project highlights my proficiency in full-funnel marketing, paid media optimization, marketing automation, CRO (Conversion Rate Optimization), and data-driven decision-making. By combining these strategies with a deep understanding of customer behavior and brand positioning, I delivered results that aligned with The Bold Company’s growth objectives.
Why This Matters for Your eCommerce Business:
My work at The Bold Company demonstrates my ability to drive revenue growth, optimize marketing spend, and build scalable processes for eCommerce brands. Whether you’re looking to enhance your digital marketing strategy, reduce CAC, or expand into new markets, I bring a proven track record of delivering high-impact results.
Let’s collaborate to create a tailored strategy that elevates your brand, maximizes ROI, and positions your business for long-term success!WWWWWWWWAs the Chief Marketing & Operations Officer at The Bold Company (formerly BOW), a leading eCommerce B2C lifestyle brand specializing in everyday carry goods, I led the development and execution of a full-funnel digital marketing strategy that delivered measurable growth and operational efficiency. By leveraging data-driven insights, automation, and innovative marketing strategies, I transformed the brand’s performance, achieving significant revenue growth, cost savings, and streamlined processes.
Key Achievements:
Revenue Growth and Omnichannel Strategy:
Increased B2C annual revenue by 30% within 6 months by implementing a seamless omnichannel marketing funnel and leveraging marketing automation. This approach ensured a cohesive customer journey across all touchpoints, driving higher engagement and conversions.
Cost Efficiency and Ad Optimization:
Reduced Customer Acquisition Cost (CAC) by 64% (from $70+ to $25) within 3 months by optimizing ad creative testing and refining targeting strategies. Simultaneously, I increased Return on Ad Spend (ROAS) from 2.2 to 3 within a year by reallocating budgets to the most profitable ad channels.
Marketi…
Tigerhall – Scaling Growth Through Data-Driven Marketing and Strategic Optimization
Project Description: Tigerhall – Scaling Growth Through Data-Driven Marketing and Strategic Optimization
As the Enterprise Marketing Manager at Tigerhall, a Series A-funded Social Learning Platform for enterprise professional development, I led high-impact paid acquisition, website optimization, and demand generation campaigns that drove significant growth across APAC and the US markets. By leveraging cutting-edge digital marketing strategies and a results-focused approach, I successfully increased web traffic, improved conversion rates, and optimized ad performance, all while building a strong brand presence.
Key Achievements:
Paid Social Media Excellence:
Spearheaded the Paid Social strategy across APAC and the US, achieving a 790% increase in web traffic QoQ (from 1.2k to 10.7k visits). By refining audience targeting and ad creatives, I reduced the Cost-Per-Visit (CPV) by 53% QoQ (from $4.49 to $2.10) and lowered the Ad Bounce Rate from 94.56% to 44.93% progressively. Additionally, I led a creative team to produce high-performing ads, increasing the Click-Through Rate (CTR) from 0.74% to 1.57% in under 90 days.
Inbound Marketing and Conversion…Project Description: Tigerhall – Scaling Growth Through Data-Driven Marketing and Strategic Optimization
As the Enterprise Marketing Manager at Tigerhall, a Series A-funded Social Learning Platform for enterprise professional development, I led high-impact paid acquisition, website optimization, and demand generation campaigns that drove significant growth across APAC and the US markets. By leveraging cutting-edge digital marketing strategies and a results-focused approach, I successfully increased web traffic, improved conversion rates, and optimized ad performance, all while building a strong brand presence.
Key Achievements:
Paid Social Media Excellence:
Spearheaded the Paid Social strategy across APAC and the US, achieving a 790% increase in web traffic QoQ (from 1.2k to 10.7k visits). By refining audience targeting and ad creatives, I reduced the Cost-Per-Visit (CPV) by 53% QoQ (from $4.49 to $2.10) and lowered the Ad Bounce Rate from 94.56% to 44.93% progressively. Additionally, I led a creative team to produce high-performing ads, increasing the Click-Through Rate (CTR) from 0.74% to 1.57% in under 90 days.
Inbound Marketing and Conversion Rate Optimization:
Implemented a robust inbound marketing strategy that boosted the web visitor sign-up conversion rate by 10x QoQ (from 0.1% to 1%). Through A/B testing on landing pages and forms, I successfully generated 10 inbound Meetings Booked from a baseline of 0, while reducing the website bounce rate from 96% to 23.56% QoQ.
Data-Driven Decision Making:
Utilized performance analytics and user behavior insights to continuously refine campaigns, ensuring optimal resource allocation and maximum ROI. This approach not only improved campaign efficiency but also strengthened Tigerhall’s brand positioning as a leader in enterprise professional development.
Digital Marketing Expertise in Action:
This project showcases my expertise in paid social media advertising, inbound marketing, conversion rate optimization (CRO), A/B testing, and data-driven decision-making. By combining these strategies with a deep understanding of audience segmentation and brand storytelling, I delivered measurable results that aligned with business objectives.
Why This Matters for Your Business:
My work at Tigerhall demonstrates my ability to drive growth, optimize marketing spend, and build scalable strategies that deliver tangible outcomes. Whether you’re looking to enhance your digital marketing efforts, improve lead generation, or strengthen your brand presence, I bring a proven track record of success and a strategic mindset to every project.
Let’s collaborate to create a high-converting marketing strategy that propels your business forward!WWWWWWWWProject Description: Tigerhall – Scaling Growth Through Data-Driven Marketing and Strategic Optimization
As the Enterprise Marketing Manager at Tigerhall, a Series A-funded Social Learning Platform for enterprise professional development, I led high-impact paid acquisition, website optimization, and demand generation campaigns that drove significant growth across APAC and the US markets. By leveraging cutting-edge digital marketing strategies and a results-focused approach, I successfully increased web traffic, improved conversion rates, and optimized ad performance, all while building a strong brand presence.
Key Achievements:
Paid Social Media Excellence:
Spearheaded the Paid Social strategy across APAC and the US, achieving a 790% increase in web traffic QoQ (from 1.2k to 10.7k visits). By refining audience targeting and ad creatives, I reduced the Cost-Per-Visit (CPV) by 53% QoQ (from $4.49 to $2.10) and lowered the Ad Bounce Rate from 94.56% to 44.93% progressively. Additionally, I led a creative team to produce high-performing ads, increasing the Click-Through Rate (CTR) from 0.74% to 1.57% in under 90 days.
Inbound Marketing and Conversion Rate…
Singapore Vet Show – Driving Growth Through Strategic Marketing and Innovation
As the Marketing Manager for the Singapore Vet Show, I spearheaded a comprehensive marketing strategy that delivered exceptional results, positioning the event as a standout in the competitive tradeshow landscape. By leveraging data-driven digital marketing strategies, innovative tools, and a results-oriented approach, I successfully drove delegate sales, enhanced audience engagement, and optimized ROI, earning recognition as a finalist for the Singapore MICE Awards in the Medium Tradeshow category.
Key Achievements:
Revenue Growth and Market Expansion:
Achieved 103% of delegate sales revenue targets in under 8 months by deploying a targeted outbound sales strategy across Southeast and East Asia markets. This was supported by a team of 8 outbound specialists, delivering an impressive 408% ROI in under 3 months for Go-To-Market activities.
Social Media and Content Strategy:
Doubled the growth of key social media accounts by implementing a data-driven social content strategy backed by CRM analysis. This approach ensured tailored messaging that resonated with our audience, driving higher engagement and brand visibility.
Paid Social Advertising…As the Marketing Manager for the Singapore Vet Show, I spearheaded a comprehensive marketing strategy that delivered exceptional results, positioning the event as a standout in the competitive tradeshow landscape. By leveraging data-driven digital marketing strategies, innovative tools, and a results-oriented approach, I successfully drove delegate sales, enhanced audience engagement, and optimized ROI, earning recognition as a finalist for the Singapore MICE Awards in the Medium Tradeshow category.
Key Achievements:
Revenue Growth and Market Expansion:
Achieved 103% of delegate sales revenue targets in under 8 months by deploying a targeted outbound sales strategy across Southeast and East Asia markets. This was supported by a team of 8 outbound specialists, delivering an impressive 408% ROI in under 3 months for Go-To-Market activities.
Social Media and Content Strategy:
Doubled the growth of key social media accounts by implementing a data-driven social content strategy backed by CRM analysis. This approach ensured tailored messaging that resonated with our audience, driving higher engagement and brand visibility.
Paid Social Advertising Excellence:
Increased Return on Ad Spend (ROAS) from 1.5 to 6 through advanced tactics such as lookalike audience targeting and retargeting campaigns. These strategies maximized ad efficiency and ensured optimal budget allocation.
Innovative Mobile App Launch:
Successfully launched the show’s dedicated mobile app, achieving a remarkable 79% in-app engagement rate—the highest in the portfolio. This was accomplished through a targeted communications plan and personalized messaging strategy, enhancing attendee experience and satisfaction.
Budget Management and Cost Efficiency:
Managed a 6-figure marketing budget with a 10% cost savings, ensuring resources were allocated effectively to high-impact initiatives without compromising on quality or results.
Digital Marketing Expertise in Action:
This project highlights my proficiency in CRM-driven marketing, paid social media optimization, audience segmentation, and retargeting strategies. By combining these tactics with a focus on data analysis and customer-centric messaging, I was able to deliver measurable outcomes that exceeded expectations.
Why This Matters for Your Business:
My experience demonstrates a proven ability to drive growth, optimize budgets, and deliver innovative solutions in competitive markets. Whether you’re looking to scale your event, enhance your digital marketing efforts, or achieve higher ROI, I bring a strategic, results-driven approach tailored to your unique goals.
Let’s collaborate to transform your next project into a high-converting success story!WWWWWWWWAs the Marketing Manager for the Singapore Vet Show, I spearheaded a comprehensive marketing strategy that delivered exceptional results, positioning the event as a standout in the competitive tradeshow landscape. By leveraging data-driven digital marketing strategies, innovative tools, and a results-oriented approach, I successfully drove delegate sales, enhanced audience engagement, and optimized ROI, earning recognition as a finalist for the Singapore MICE Awards in the Medium Tradeshow category.
Key Achievements:
Revenue Growth and Market Expansion:
Achieved 103% of delegate sales revenue targets in under 8 months by deploying a targeted outbound sales strategy across Southeast and East Asia markets. This was supported by a team of 8 outbound specialists, delivering an impressive 408% ROI in under 3 months for Go-To-Market activities.
Social Media and Content Strategy:
Doubled the growth of key social media accounts by implementing a data-driven social content strategy backed by CRM analysis. This approach ensured tailored messaging that resonated with our audience, driving higher engagement and brand visibility.
Paid Social Advertising Excelle…
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Berlin today.