My name is Immanuel. I have vast end-to-end marketing experience in various marketing position.
PROFILE SUMMARY
• 23+ Years of B2B/B2C Tech Marketing Experience: Proven track record in driving successful marketing initiatives across diverse global markets including the US, UK, EU, ME, APJ, ANZ, and India.
• Strategic Marketing Leadership: Demonstrated expertise in crafting and executing effective marketing strategies encompassing digital marketing, campaigns, events, content creation, branding, customer acquisition, and internal / external communications.
• High-Impact Marketing Execution: Successfully built and led high-performing marketing teams and ecosystems, leveraging digital marketing and MarTech tools to deliver exceptional results.
SKILLS / CORE COMPETENCY
Go-to-Market Strategy, Prompt Engineering, ATL, BTL and TTL, Brand Awareness and Brand Management, Employer Branding, Market Research, Marketing Planning and Execution, Sales Enablement, Account Based Marketing, Deal Based Marketing, Demand Generation, Digital Marketing, Social Media Marketing (SMM), Online Display Advertising, Website Development, Search Engine Optimization (SEO), Metrics Driven, Budget Management, Partner (Alliance) Marketing, Analyst Relations Enablement, Portfolio Messaging and Positioning Solution, Collateral and Content Management, Customer Advocacy and Engagement, High Profile Event Planning, Internal / External Marketing Communications, Graphic Design, Video Production.
TECHNICAL SKILLS
• Office Tools: MS Office (Outlook, Word, Excel, PowerPoint, Publisher, Forms)
• Multimedia Software: Adobe Creative Cloud (Illustrator, Photoshop, Premier)
• CRM: Salesforce, Siebel, Microsoft Dynamics CRM, HubSpot
• Content Management Software: Microsoft SharePoint
• Website Development Software: WordPress, WIX, Drupal
• Marketing Automation Tools: Eloqua (Oracle), Marketo, Terminus, Sprinklr, HubSpot, Mailchip
• Project Management Software: Basecamp, Trello
• Analytics Tools: Google Analytics, Google Trends, Google Tag Manger
• Paid Media Tools: LinkedIn Campaign Manager, Facebook (Meta), Google Ads
• Gen AI Image Tool: Google Gemini, Adobe Firefly, Midjourney, Canva, Pixlr, Microsoft Designer
• Gen AI Content Tool: Google Gemini, ChatGPT, CoPilot, Meta AI.
• Gen AI Video Tool: Invideo.io
CERTIFICATION
• Google Certified – AdWords Certified – January 2016
• HubSpot Academy – Inbound Certified - January 2016
• Microsoft Certified - Accredited Professional Bing Ads - August 2014
• Sandler Sales Training Program – January 2006
• Certified Multimedia Specialist - Arena, Mylapore, Chennai, India – May 2002
• Certified Web Engineering Specialist - Arena, Mylapore, Chennai, India - August – 2002
• Advanced Diploma in Programming at NIIT, Mylapore, Chennai, India - 1998 – 1999
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