- Develop and execute comprehensive social media strategies across LinkedIn and Instagram for multiple brands, ensuring authentic storytelling and community engagement - Create inclusive content strategies that resonate with diverse audiences and promote brand values - Analyze social media metrics to optimize content performance and engagement rates - Manage end-to-end content creation process while working independently in a remote environment - Create and produce engaging social media content for major brands including Abercrombie and Fitch, Spotlight Oral Care, and The Ordinary - Develop and execute UGC campaigns for What NY Eats, Spill, and Flamingo, focusing on authentic storytelling and audience engagement - Craft visually captivating content optimized for various social platforms including TikTok, Instagram, and YouTube Shorts - Demonstrate consistent ability to create trending content that resonates with target audiences

-Led strategic development of multi-platform social media campaigns focusing on authentic storytelling and community building -Spearheaded the "Get P@id" campaign for Visa, achieving 24% increase in relevance among diverse young adult audiences -Developed new reporting processes with Data Analytics team, enabling data-driven optimization of campaign performance -Managed remote and hybrid teams while maintaining strong collaboration and communication

-Directed a team on digital trends, platform features, and consumer insights to develop strategic messaging and educate cross-functional teams -Strategically led the development of highly successful TikTok hashtag challenges for M.A.C. Cosmetics and Chime, resulting in billions of views and significant brand engagement -Increased M.A.C. Cosmetics TikTok channel growth by 58% within six months -Worked cross-functionally to secure the largest account in company history, generating $6M in revenue