Hi, my name is Ali Sohail. I am a brand identity designer with a passion for creating visually stunning and memorable designs that reflect a company's unique personality and values. With years of experience and a diverse skill set, I work closely with clients to craft brand identities that effectively communicate their message and leave a lasting impression. Whether it's a logo, typography, color palette, or a complete visual system, I bring strategic thinking, creativity, and attention to detail to every project I work on. No brand can survive without a strong visual identity. That’s why my goal is to solve this problem by creating an identity for your brand so it can communicate with your audience more effectively.

Ali Sohail

Hi, my name is Ali Sohail. I am a brand identity designer with a passion for creating visually stunning and memorable designs that reflect a company's unique personality and values. With years of experience and a diverse skill set, I work closely with clients to craft brand identities that effectively communicate their message and leave a lasting impression. Whether it's a logo, typography, color palette, or a complete visual system, I bring strategic thinking, creativity, and attention to detail to every project I work on. No brand can survive without a strong visual identity. That’s why my goal is to solve this problem by creating an identity for your brand so it can communicate with your audience more effectively.

Available to hire

Hi, my name is Ali Sohail. I am a brand identity designer with a passion for creating visually stunning and memorable designs that reflect a company’s unique personality and values.

With years of experience and a diverse skill set, I work closely with clients to craft brand identities that effectively communicate their message and leave a lasting impression.

Whether it’s a logo, typography, color palette, or a complete visual system, I bring strategic thinking, creativity, and attention to detail to every project I work on.

No brand can survive without a strong visual identity. That’s why my goal is to solve this problem by creating an identity for your brand so it can communicate with your audience more effectively.

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Skills

Lo
Logo
Squarespace
We
Web Design
Adobe Illustrator
Br
Branding
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Experience Level

Logo
Expert
Squarespace
Expert
Web Design
Expert
Adobe Illustrator
Expert
Branding
Expert
Brochure
Expert
Business Card
Expert
Flyer
Expert
Letterhead
Expert
Adobe Photoshop
Expert

Language

English
Fluent
Urdu
Fluent

Education

Graphic Animation Program at Pak College
August 15, 2019 - February 15, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics
    uniE621 Smacks - Brand Identity
    Complete case study/ https://www.behance.net/gallery/111421671/Smacks Smacks is a fast-food burger restaurant that offers a simple menu of burgers, fries, coffee and shakes. A restaurant where you can meet people, make conversation and have a whole lot of fun over our delicious burgers. Creating this brand identity from scratch was as challenging as it was fun My design strategy for smacks is to design something bold, classic and minimal in order to stand out in this fierce market, The brand needed a unique brand identity that told a story
    uniE621 Hashmi - Brand identity
    Complete case study/ https://www.behance.net/gallery/120120361/Hashmi-Brand-identity BIO: Hashmi builders & developers is a newly established construction company based in Pakistan, specializes in building luxury homes, master planned communities, high rise condominiums, resort properties and more. The Objective: Problem is, there are already a lot of well-established builders, developers and real estate companies out there but one thing which is common among all is, there identities. A key objective of this project was to deliver a brand identity that dares to be different and leaves a lasting, timeless impression, but also keeping it simple, modern and appropriate for the industry. The Concept: Working through the logo concepts, I decided to think how I can visually display home, building that is suitable for the industry and the initial letters from the name. Structured them in such a way that they figuratively resemble arrays of a building and kind of a home structure also the initial letter from Hashmi (letter h) and from Builders (letter b)
    uniE621 Bubl - Carbonated Water
    Complete case study/ https://www.behance.net/gallery/165119105/Bubl-Carbonated-Water Overview:​​​​​​​ Bubl is a new naturally flavored carbonated water-based beverage brand that offers a variety of delicious flavor combinations to quench your thirst, clean taste of carbonated water with bubbles bursting with natural fruit flavors like minty lime, cherry berry, coco vanilli and wapple (apple & watermelon) with no calories, artificial sweeteners, or preservatives, bubl is the perfect guilt-free way to indulge in a refreshing treat. Target audience: Male & female, young adults, students, working class, people on the go. Concept: The concept behind bubl’s logo is to be a representation of its natural source (waves of the Pacific Ocean) — Its unique wordmark features a wavy design to give it a fun and bubbly feel. The bright blue color used in the logo further reinforces the connection to nature, conveying the safe and pure qualities of bubl’s carbonated water. While the modern typeface infuses a sense of sophistication. Ultimately, the logo emphasizes bubl’s commitment to providing its customers with products made only from the freshest, natural ingredients. The unique typeface and carefully chosen color palette work together to create a logo that is distinct and memorable. The bright blue color not only connects the brand to the ocean, but also conveys a sense of purity, freshness, and reliability. Packaging: In designing the packaging for bubl carbonated water, my aim was to create a design that was both simple and visually appealing. I wanted the packaging to be eye-catching, yet easy to understand and approachable for consumers. To achieve this, I focused on keeping the design clean and minimalistic, while still incorporating all the necessary elements for a carbonated water can, such as the logo and product information. The wave element is a key design feature of the packaging for bubl carbonated water. The use of the wave element adds a touch of visual interest to the packaging. In addition to the wave element, I used typography and layout to create a sense of hierarchy making it easy for consumers to quickly identify the product and its key features. Overall, my design process focused on balancing simplicity, functionality, and visual appeal. By incorporating key elements and staying true to the brand's identity, I aimed to create packaging that would stand out on the shelves and resonate with consumers.
    uniE621 HJIA - Brand Identity
    Complete case study/ https://www.behance.net/gallery/186445473/HJIA-Brand-Identity Overview Heather Jenkinson Interior Architecture (HJIA) is a London based interior design studio, working internationally on high-end residential projects. Problem HJIA's visual style felt outdated, lacking a distinct identity in its existing logotype. A fresh look was imperative to revitalize the brand's image and resonate with its audience. Solution The solution centered around creating a brand identity that stands out in a crowd. It aimed to be modern, clean, simple, and tailored to the industry's needs. This involved exploring various logo designs and directions. After receiving feedback and going through several iterations, I successfully crafted the most unique and fitting approach for the brand. As the graphic designer behind HJIA's brand identity, I embarked on an inspiring journey to capture the essence of sophistication and innovation. From crafting the logo to selecting the perfect typography, every detail was meticulously curated to reflect HJIA's commitment to excellence in interior architecture. Through this collaborative process, I aimed to create a cohesive visual language that not only resonates with HJIA's values but also leaves a lasting impression on clients and visitors alike. As HJIA's studio evolves, I am honored to have played a part in shaping its visual identity. ​​​​​​​
    uniE621 Suzanne Howell Interiors | Brand Identity
    Complete case study/ https://www.behance.net/gallery/168690453/Suzanne-Howell-Interiors-Brand-Identity Overview ​​​​​Suzanne Howell Interiors is a Sawbridgeworth based interior design studio that specializes in creating sophisticated residential spaces in Essex, Hertfordshire and London. Objective The main objective was to design a logo that elevates the brand to a higher level by creating an exclusive, high-end look and feel. Process Once I had a clear understanding of the client's brand and audience, I began the design process by sketching out various concepts and ideas. I focused on creating a simple, elegant, and memorable logo that captures the essence of the brand. After several revisions and adjustments, we were able to achieve the desired logo design. Next, I began refining the chosen concept by experimenting with typography, color palettes, and layout options. We chose a modern sans-serif font to convey a contemporary and professional look, and selected a color palette that is sophisticated and versatile. Creating an identity design for Suzanne Howell Interiors was a collaborative effort that involved understanding the client's vision for their brand and translating it into a visual identity that reflects their professionalism, sophistication, and contemporary style. In conclusion, Suzanne Howell Interiors' brand identity showcases their passion for creating sophisticated interior design experiences. The carefully curated color palette, custom logo, and elegant typography establish SHI as a high-end studio that resonates with their target audience and sets them apart from competitors. Thank you for watching! Looking to elevate your brand through memorable design? I'd love to help you out. For inquires: DM or Email/ https://www.twine.net/signin