Hi, I’m Jawad Waqas, a Senior UX/UI Designer with over 12 years of experience crafting user-centric digital experiences. I love collaborating with teams, mentoring junior designers, and turning complex problems into intuitive and beautiful interfaces that users love.
Throughout my career, I’ve had the privilege to work on a variety of exciting projects, from mobile apps to SaaS dashboards, always focusing on delivering designs that not only look great but also boost user engagement and client conversion rates. I’m passionate about design systems, accessibility, and creating responsive designs that work flawlessly across platforms.
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Project Overview:
Automatiq is a technology-driven platform focused on automating business operations through intelligent software solutions. The objective of this project was to design a clean, conversion-focused website and landing page that clearly communicates Automatiq’s value proposition while offering an engaging and seamless user experience.
My Role:
As the UI/UX Designer, I was responsible for the full design process—from initial research to final handoff. I collaborated closely with the client to understand their goals, crafted user flows, created low- and high-fidelity wireframes, and delivered a visually compelling, user-friendly interface.
Key Contributions:
Designed the homepage and landing page with a focus on clarity, engagement, and lead conversion.
Developed a consistent design system including typography, color palette, iconography, and components.
Used Figma to build interactive prototypes for stakeholder review and developer handoff.
Ensured responsive design for seamless experiences across devices.
Optimized layout and messaging for better UX and higher engagement rates.
The final outcome was a sleek, modern website that positions Automatiq as a trustworthy and forward-thinking automation partner.
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