My name is Jacob Holden, I’m a graphic designer with over 10 years of experience in the field.…My name is Jacob Holden, I’m a graphic designer with over 10 years of experience in the field.WWW…
My name is Jacob Holden, I’m a graphic designer with over 10 years of experience in the field.…My name is Jacob Holden, I’m a graphic designer with over 10 years of experience in the field.WWWW…
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My name is Jacob Holden, I’m a graphic designer with over 10 years of experience in the field.
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314 At The Parks
A client approached me looking to have brochure made to promote their property. They didn’t have a concept in mind beyond wanting to express luxury. They did however provide a few photographs, a conceptual building rendering, a fact sheet, and a name, 314 at the Park. From there I was trusted to build a brand and look.
I started by creating a solid branding. The aerial photography provided, was bathed in the natural greens of the tree top of Houston’s Memorial Park (one of the largest urban parks in the United States, nearly double New York’s Central Park.) Since I knew the color green would be very present in this project I would have to design around that. Green is not just associated with nature but also wealth, and I would highlight that by accenting everything with a golden gradient. With a color scheme decided I moved on the typography. I feel like serifs have an opulent aire to them, so I wanted to take advantage of that. I chose Goudy because it has a particularly iconic capitol “P” in which the stroke leaves a gap.
After the logo was approved, work on the brochure would begin at full force. The customer expressed how they wanted all of the near by businesses, and other points of interest in it’s proximity, to be listed out. I would add on to that concept by creating pins to point those businesses on the provided photos. I would go on to curate more iconography for the brochure including a map depicting the location square footage, and dimensions of the property.
As the brochure was wrapping up, it was decided by the client, that the concepts and branding would re-purposed for all manner of publications. A version of the brochure modified for the web, as well as presentation slides, and a video would be created based on the designs I developed.…A client approached me looking to have brochure made to promote their property. They didn’t have a concept in mind beyond wanting to express luxury. They did however provide a few photographs, a conceptual building rendering, a fact sheet, and a name, 314 at the Park. From there I was trusted to build a brand and look.
I started by creating a solid branding. The aerial photography provided, was bathed in the natural greens of the tree top of Houston’s Memorial Park (one of the largest urban parks in the United States, nearly double New York’s Central Park.) Since I knew the color green would be very present in this project I would have to design around that. Green is not just associated with nature but also wealth, and I would highlight that by accenting everything with a golden gradient. With a color scheme decided I moved on the typography. I feel like serifs have an opulent aire to them, so I wanted to take advantage of that. I chose Goudy because it has a particularly iconic capitol “P” in which the stroke leaves a gap.
After the logo was approved, work on the brochure would begin at full force. The customer expressed how they wanted all of the near by businesses, and other points of interest in it’s proximity, to be listed out. I would add on to that concept by creating pins to point those businesses on the provided photos. I would go on to curate more iconography for the brochure including a map depicting the location square footage, and dimensions of the property.
As the brochure was wrapping up, it was decided by the client, that the concepts and branding would re-purposed for all manner of publications. A version of the brochure modified for the web, as well as presentation slides, and a video would be created based on the designs I developed.WW…
Hoerbiger Inside Out 2023 Convention Banner
Hoerbigger/SHE holds a annual conference to celebrate their employees. The theme for 2023 was “Good Mental Health” with a heavy influence from Disney‘s Inside Out. I was conscripted to help tie the theming by providing art for a banner and T-shirt.
I was pretty excited because I had worked with them before, and remembered they had a mascot character, SHElia, that could be used for the new design. With that in mind, I got started adapting SHElia portraying all the emotion/characters featured from the movie, Joy, Fear, Anger, Disgust, and Sadness. After few sketches, work got started finalizing her designs. Later down the road another depiction was requested, “Care.” That concept was a little more abstract than the others, so it gave me pause at first, but I decided the best way to portray it was with Shelia hugging/holding herself in a moment of self-care.
Now these new characterizations would not be enough, only providing a starting point. The banner was in a long vertical format, so I figured I could stack all the SHElias similar to a fight poster. I also came up with the idea of using emotes as a repeating pattern in the background following the same color coding from the film. Now because of the nebulous nature of “Care” I thought “why not portray that as all the emotions in balance with each other?” so the pattern would reflect that by being composed of all the emotes, and instead of a particular color, it would be white, symbolizing all the emotions combined like how white light is a combination of all color spectrums.
The shirts design would go though several iterations. There were to be designs on both side of the t shirts. Initially I wanted to illustrate all of the emotions emitting from the “Care SHElia.” Over time the concept would be simplified and refined until the front featured the a text blurb of the conferences details, and the back would depict the “Care SHElia” bursting from a rounded yellow window, and the emotes names surrounding the illustration. illustrator graphicdesigner…Hoerbigger/SHE holds a annual conference to celebrate their employees. The theme for 2023 was “Good Mental Health” with a heavy influence from Disney‘s Inside Out. I was conscripted to help tie the theming by providing art for a banner and T-shirt.
I was pretty excited because I had worked with them before, and remembered they had a mascot character, SHElia, that could be used for the new design. With that in mind, I got started adapting SHElia portraying all the emotion/characters featured from the movie, Joy, Fear, Anger, Disgust, and Sadness. After few sketches, work got started finalizing her designs. Later down the road another depiction was requested, “Care.” That concept was a little more abstract than the others, so it gave me pause at first, but I decided the best way to portray it was with Shelia hugging/holding herself in a moment of self-care.
Now these new characterizations would not be enough, only providing a starting point. The banner was in a long vertical format, so I figured I could stack all the SHElias similar to a fight poster. I also came up with the idea of using emotes as a repeating pattern in the background following the same color coding from the film. Now because of the nebulous nature of “Care” I thought “why not portray that as all the emotions in balance with each other?” so the pattern would reflect that by being composed of all the emotes, and instead of a particular color, it would be white, symbolizing all the emotions combined like how white light is a combination of all color spectrums.
The shirts design would go though several iterations. There were to be designs on both side of the t shirts. Initially I wanted to illustrate all of the emotions emitting from the “Care SHElia.” Over time the concept would be simplified and refined until the front featured the a text blurb of the conferences details, and the back would depict the “Care SHElia” bursting from a rounded yellow window, and the emotes names surrounding the illustration. illustrator graphicdesignerWW…
Exploded Diagram
I was supplied with photos and an out of date diagram of the previous assembly and requested to create new graphics depicting an exploded view of a mechanical pump system.…I was supplied with photos and an out of date diagram of the previous assembly and requested to create new graphics depicting an exploded view of a mechanical pump system.WW…
Maternity Relief Illustration
I was hired to create an illustration based on a maternity photo shoot as a gift.…I was hired to create an illustration based on a maternity photo shoot as a gift.WW…
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