I develop and produce innovative and engaging creative design, along with organized and efficient production support for marketing projects. As an experienced graphic design professional, I bring a robust background in enterprise-level marketing, production workflows, and creative design management. My creative skills are rooted in my thorough and intuitive understanding of typography, color, and composition. My strong communication skills let me coordinate and collaborate with creative teams, developers, project managers, leadership, and stakeholders to ensure we consistently achieve project goals and meet deadlines. I’m a creative thinker who’s adept at organizing and managing projects, as well as working closely with team members, project managers, and stakeholders to solve problems, achieve leadership objectives, and maintain brand guidelines.
WORK HISTORY & EXPERIENCE:
Senior Designer • Age of Learning • Glendale, CA • August 2014 – April 2024
I produced high-performing marketing creative for an array of enterprise-level websites and apps. I developed and maintained creative workflows and design style guides, along with asset and resource libraries, to keep creative production running smoothly.
• Produced engaging and high-performing creative assets for Facebook, Google, and other platforms and partners; resized ads for display channels in a wide variety of sizes.
• Created ad campaign designs that generated over three times our subscription average.
• Managed the enterprise Figma portal for the marketing department; created & organized master documents in Figma for all the marketing mockups for each property.
• Provided onboarding, guidance, and direction for creative team; instructed on workflow standards and brand aesthetics; reviewed work and provided criticism and feedback.
• Collaborated with user acquisition and creative teams to review performance metrics of campaigns and identify successful visual trends to incorporate into future campaigns.
• Created app store graphics for our products on Apple and Google platforms, in a full array of sizes for various devices, using Adobe Photoshop and Figma.
• Created print ads for various publications and direct mail pieces using Adobe InDesign.
• Performed regular content updates on all web properties, working closely with project managers to ensure the integrity of all changes and keep master documents updated.
• Converted high-fidelity website page mockups from Adobe Photoshop into Adobe XD files; created master documents for all site pages in Adobe XD; converted all master documents from Adobe XD into Figma.
• Developed and maintained marketing asset libraries and style guides on Xinet and in Figma, as well as resource libraries on department Confluence system.
• Consistently met deadlines, often completing projects early.
• Coordinated with project managers to improve design and production workflows.
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