Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive. You can see it all here _Website not available. Sign in: https://www.twine.net/signup_ In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight. For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality. By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.…Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive. You can see it all here _Website not available. Sign in: https://www.twine.net/signup_ In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight. For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality. By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.WWW…
Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive. You can see it all here _Website not available. Sign in: https://www.twine.net/signup_ In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight. For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality. By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.…Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive. You can see it all here _Website not available. Sign in: https://www.twine.net/signup_ In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight. For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality. By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.WWWW…
Available to hire
Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive.
You can see it all here Website not available. Sign in: https://www.twine.net/signup
In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight.
For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality.
By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.
Skills
Ad
Ad
Pi
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See more
Experience Level
Advert Design
Expert
Advertising Illustration
Expert
Pitch Deck
Expert
Leadership
Expert
Logo
Expert
Copywriting
Expert
Social Media Design
Expert
Email Design
Intermediate
Motion Graphic
Intermediate
Adobe After Effects
Intermediate
App Design
Beginner
Language
Irish
Intermediate
Education
BA Marketing and Advertising at Dublin Insitute of Technology
September 20, 1989 - May 20, 1992Diploma at Dublin Insitute of Technology
September 20, 1987 - May 20, 1989Visual Communications
Diploma at Digital Marketing Institute
January 12, 2024 - February 12, 2025Diploma in Artificial Intelligence at Digitial Marketing Institute
January 12, 2025 - June 12, 2024Ai in Digital Marketing
Certificate in Generative Artificial Intelligence at Udemy
January 12, 2024 - January 12, 2025Qualifications
BA Marketing and Advertising
September 20, 1989 - May 20, 1992Diploma
September 20, 1987 - May 20, 1989Diploma in Digital Marketing
January 12, 2024 - February 16, 2025Diploma in Generative AI
January 12, 2024 - June 12, 2024Industry Experience
Media & Entertainment
Irish Examiner Trump
Trump has a very unique signature. When signing anything he always uses a sharpie, like the man it’s bold, brash, and large. This combined with his courting of white supremacist groups during the election campaign lead us to this simple yet powerful execution. Little did we know what would happen next.…Trump has a very unique signature. When signing anything he always uses a sharpie, like the man it’s bold, brash, and large. This combined with his courting of white supremacist groups during the election campaign lead us to this simple yet powerful execution. Little did we know what would happen next.WW…
Click N Go Holidays
Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake.
Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating.
To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings.
The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer.
Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.…Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake.
Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating.
To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings.
The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer.
Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.WW…
Click n Go Holidays
Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake.
Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating.
To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings.
The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer.
Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.…Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake.
Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating.
To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings.
The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer.
Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.WW…
Click n Go Holidays
Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake.
Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating.
To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings.
The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer.
Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.
The campaign ran in Print, Social Media and VOD…Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake.
Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating.
To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings.
The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer.
Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.
The campaign ran in Print, Social Media and VODWW…
Spotlight Toothpaste Launch
Spotlight is an Irish oral hygiene brand that specialises in products that have less chemicals and are healthier to use than other dental brands. We were charged with creating a through-the-line launch campaign for Spotlight’s new range of toothpastes, creating awareness of the brand and to educate the audience to the health benefits of harm free oral health.
https://vimeo.com/369538422…Spotlight is an Irish oral hygiene brand that specialises in products that have less chemicals and are healthier to use than other dental brands. We were charged with creating a through-the-line launch campaign for Spotlight’s new range of toothpastes, creating awareness of the brand and to educate the audience to the health benefits of harm free oral health.
https://vimeo.com/369538422WWWWWWWW…
Spotlight Toothpaste Launch
Spotlight is an Irish oral hygiene brand that specialises in products that have less chemicals and are healthier to use than other dental brands. We were charged with creating a through-the-line launch campaign for Spotlight’s new range of toothpastes, creating awareness of the brand and to educate the audience to the health benefits of harm free oral health.
https://vimeo.com/369538422…Spotlight is an Irish oral hygiene brand that specialises in products that have less chemicals and are healthier to use than other dental brands. We were charged with creating a through-the-line launch campaign for Spotlight’s new range of toothpastes, creating awareness of the brand and to educate the audience to the health benefits of harm free oral health.
https://vimeo.com/369538422WWWWWWWW…
Irish Examiner Writers
We showcased the real DNA of the Irish Examiner writers, creating a tangible value proposition for why a reader should subscribe. The campaign featured a number of high profile writers and their authentic voice of conscience, sharing stories that make an impression on the readers.
The campaign ran on TV, VOD, OOH, press and on Social channels.
https://vimeo.com/757896494…We showcased the real DNA of the Irish Examiner writers, creating a tangible value proposition for why a reader should subscribe. The campaign featured a number of high profile writers and their authentic voice of conscience, sharing stories that make an impression on the readers.
The campaign ran on TV, VOD, OOH, press and on Social channels.
https://vimeo.com/757896494WWWWWWWW…
Windsor Used Cars
Every used car has a story – some of them better than others – but all Windsor Certified cars have a story with a happy ending.
We used an illustrated a series of different bobbleheads representing different types of owners. Except none of them are nodding. They’re shaking their heads in disgust at what they’ve seen, because of what they know about their environment.
Windsor Motors acknowledges the inevitable minor problems that are easily fixed by a Windsor mechanic and solves this problem by offering Windsor Certified customers the reassurance that any past issues are disclosed and have been fully rectified – ensuring only a happy ending for their vehicle.
https://vimeo.com/332196914
https://vimeo.com/332196914…Every used car has a story – some of them better than others – but all Windsor Certified cars have a story with a happy ending.
We used an illustrated a series of different bobbleheads representing different types of owners. Except none of them are nodding. They’re shaking their heads in disgust at what they’ve seen, because of what they know about their environment.
Windsor Motors acknowledges the inevitable minor problems that are easily fixed by a Windsor mechanic and solves this problem by offering Windsor Certified customers the reassurance that any past issues are disclosed and have been fully rectified – ensuring only a happy ending for their vehicle.
https://vimeo.com/332196914
https://vimeo.com/332196914WWWWWWWW…
Tesco Firepit Range
Tesco highlights its Fire Pit range through a captivating collaboration with RTE. Proud sponsors of ‘All Fired Up’ with chef Nico Reynolds, Tesco brings the flavour to your screens
To boost sponsorship awareness, a series of stings were crafted to air before, during, and after the show. These clever snippets humorously contrast exotic dishes with the realities of hosting a BBQ in Ireland, (The Weather) capturing the essence of the Fire Pit experience.
From tantalising Moroccan spices to zesty South American flavours, Chef Nico’s creations transport viewers worldwide, celebrating Irish BBQ culture.
https://vimeo.com/857887896
https://vimeo.com/857887800
https://vimeo.com/857887689…Tesco highlights its Fire Pit range through a captivating collaboration with RTE. Proud sponsors of ‘All Fired Up’ with chef Nico Reynolds, Tesco brings the flavour to your screens
To boost sponsorship awareness, a series of stings were crafted to air before, during, and after the show. These clever snippets humorously contrast exotic dishes with the realities of hosting a BBQ in Ireland, (The Weather) capturing the essence of the Fire Pit experience.
From tantalising Moroccan spices to zesty South American flavours, Chef Nico’s creations transport viewers worldwide, celebrating Irish BBQ culture.
https://vimeo.com/857887896
https://vimeo.com/857887800
https://vimeo.com/857887689WWWWWWWW…
Allianz Home Renters
After a successful repositioning of the brand and introduction of the Allianz family on through the line. We are asked to extend the campaign platform further by creating TV and VOD executions to build awareness and highlight the benefits of Allianz’s Home Insurance and Renters Insurance products. The Campaign itself won Adworld’s Campaign of the Month for August 2019.
https://vimeo.com/363788805
https://vimeo.com/363788875
https://vimeo.com/363788933
https://vimeo.com/363788993…After a successful repositioning of the brand and introduction of the Allianz family on through the line. We are asked to extend the campaign platform further by creating TV and VOD executions to build awareness and highlight the benefits of Allianz’s Home Insurance and Renters Insurance products. The Campaign itself won Adworld’s Campaign of the Month for August 2019.
https://vimeo.com/363788805
https://vimeo.com/363788875
https://vimeo.com/363788933
https://vimeo.com/363788993WWWWWWWW…
Irish Department of the Environment
The Department of the Environment want to build awareness around the importance of using lo-smoke fuels when setting a fire, as the alternatives have dangerous toxins that can cause health problems. We created a TVC and online video execution featuring a character that has first hand experience of what can come out of our chimneys.
https://vimeo.com/857885689…The Department of the Environment want to build awareness around the importance of using lo-smoke fuels when setting a fire, as the alternatives have dangerous toxins that can cause health problems. We created a TVC and online video execution featuring a character that has first hand experience of what can come out of our chimneys.
https://vimeo.com/857885689WWWWWWWW…
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