Highly experienced graphic designer having worked in the creative industry for over 16 years. Alongside freelance I was a part-time senior lecturer for the last eight years, shaping the next generation of designers. During this time I have also become passionate about design for good and an advocate for the neurodiverse. My journey through multidisciplinary studios has resulted in a portfolio that I might describe as random, but reflective of my versatility and adaptability.
Freelance Designer
Jan 2016 — Present
With over 16 years of experience, I’m highly experienced in the creative, fashion, and retail industries. In both studio environments and as a freelancer, I have championed design with a purpose, recognising the pivotal role of strategy in achieving impactful outcomes. Collaborating in small teams as a senior designer, art director and creative lead, I’ve navigated projects from concept to delivery, building a strong understanding of client needs and project dynamics. My journey through multidisciplinary studios has resulted in a portfolio that I might describe as random, but it is reflective of my versatility and adaptability.
Senior Lecturer
University of Lincoln
Sept 2016 — Aug 2024
As a Senior Lecturer at the University of Lincoln, I played a pivotal role in shaping the next generation of designers, predominantly focusing on third-year students. My teaching philosophy revolved around preparing students for the industry by fostering both their conceptual thinking and practical design skills. As Decolonising Lead, I collaborated closely with students and staff to challenge existing approaches and actions, aiming to decolonise design and the curriculum.
Senior Designer
gpstudio
Jan 2014 — Aug 2016
London, United Kingdom
As part of gpstudio, I took on the responsibility of leading graphics while collaborating closely with the interiors team. In this dynamic environment, I challenged clients to push creative boundaries across various domains, including art direction, branding, identity, brand guidelines, retail, signage, and packaging.
Designer
Aboud Creative
Aug 2008 — Dec 2013
During my time at Aboud Creative, I contributed as a designer within a close-knit team, primarily focusing on projects in the fashion, beauty, and fragrance sectors. My role encompassed a wide spectrum of design tasks, spanning advertising, branding, identity, packaging, motion, as well as editorial projects.
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