The first question I ask: what is the goal? That’s because I create marketing, business development and learning initiative materials which fulfill specific objectives. I work with a team of stakeholders, identify the underlying ideas driving our message, craft content and bring everything to life through design that delivers results.
Business results are built on trust, so my creative calling card is consistency, continuity and brand fidelity within each campaign, regardless of the production medium or marcomm delivery channel. From print materials to digital presentations, and interactive online media to experiential face-to-face marketing, my work tells a distinctive, cohesive and compelling story that makes a lasting impression and drives audience action.
Achieving our goals starts with effective collaboration. Each day, I demonstrate a self-starting, can-do, will-do, “no is not in my vocabulary” work ethic and attitude. My colleagues rely on me as a constructive, patient and thoughtful contributor to our team projects, providing a stabilizing influence in our workplace and empowering dynamic continuous improvement.
I have earned master/expert level competency in computer-aided design using Adobe Creative Cloud, Microsoft Office 365, and specialized applications like CorelDraw and Quark. I also have professional familiarity with several 3D tools like Maya, Blender and Unity. As a lead, my fluency in workflows helps me transfer vision, processes or conceptual knowledge to other team members effectively. Together we save time, reduce costs and maximize value.
My technical abilities cover:
✅ information hierarchy
✅ messaging
✅ storytelling
✅ typography
✅ color theory
✅ outlining, writing & editing
✅ composition
✅ layout
✅ photography
✅ image compositing
✅ retouching
✅ wayfinding
✅ graphic design
✅ cross-media design
✅ responsive design
✅ wire-framing
✅ data visualization
✅ 3-D visualization
✅ media conversion
✅ encoding
✅ HTML/CSS coding
✅ AI augmented tasks
My core capabilities include:
✅ digital design
✅ user experience design (UX)
✅ user interface design (UI)
✅ instructional design
✅ website design
✅ email design
✅ presentation design
✅ print collateral design
✅ document design
✅ signage design
✅ animation
✅ video & audio
I also have formal training in traditional art mediums such as drawing, painting, print-making and sculpture.
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