This portfolio offers a comprehensive look into my most recent and past projects, where I served as the lead designer. It showcases not only the final deliverables but also the intricate details of my design process, from initial discovery and ideation to execution. Each project reflects a commitment to translating complex ideas into clear, engaging visuals, with an emphasis on both functionality and creativity.
You’ll find a diverse range of work, including:
Service Design Visualisation & Illustration for Serco, where I played a pivotal role in projects like the Service Delivery Proposal. Here, I developed stakeholder maps, journey maps, and strategic models to communicate complex service delivery frameworks.
The ADF Health Services Employee Value Proposition (EVP) project, in which I designed recruitment materials and a microsite to attract health professionals, blending branding with user-centred design principles. This project highlights my ability to align visual storytelling with corporate objectives.
A Call Centre Onboarding Experience where I used playful, character-driven illustrations to simplify the onboarding process and enhance employee engagement. This work exemplifies my versatility in adapting to different project needs and client goals.
The portfolio also delves into my process, showing how I approach research, prototyping, and iteration during the discovery phase. You’ll see sketches, low-fidelity wireframes, and user-testing insights that inform my final designs, offering a transparent view of how I bring a project from concept to completion.
illustrator graphicdesigner branddesigner informationdesigner…This portfolio offers a comprehensive look into my most recent and past projects, where I served as the lead designer. It showcases not only the final deliverables but also the intricate details of my design process, from initial discovery and ideation to execution. Each project reflects a commitment to translating complex ideas into clear, engaging visuals, with an emphasis on both functionality and creativity.
You’ll find a diverse range of work, including:
Service Design Visualisation & Illustration for Serco, where I played a pivotal role in projects like the Service Delivery Proposal. Here, I developed stakeholder maps, journey maps, and strategic models to communicate complex service delivery frameworks.
The ADF Health Services Employee Value Proposition (EVP) project, in which I designed recruitment materials and a microsite to attract health professionals, blending branding with user-centred design principles. This project highlights my ability to align visual storytelling with corporate objectives.
A Call Centre Onboarding Experience where I used playful, character-driven illustrations to simplify the onboarding process and enhance employee engagement. This work exemplifies my versatility in adapting to different project needs and client goals.
The portfolio also delves into my process, showing how I approach research, prototyping, and iteration during the discovery phase. You’ll see sketches, low-fidelity wireframes, and user-testing insights that inform my final designs, offering a transparent view of how I bring a project from concept to completion.
illustrator graphicdesigner branddesigner informationdesignerWW…