I have 13+ years of experience as a social strategist working in the advertising industry and serving multiple Fortune 500 clients. I’m skilled in social content strategy development, social production, influencer marketing, content planning, reporting, etc. I’ve led social strategy for flagship Molson Coors brands, including Miller Lite and Coors Light, as well as Patrón, Kraken Rum, Cricket Wireless, The Wine Group, Amazon Fire TV, Sling TV and Alaska Airlines.
I’ve contributed to multiple award-winning social campaigns, including being recognized as an Effie Finalist, at the One Show Awards, and Shorty Awards. Other notable achievements include establishing Miller Lite as the #1 beer brand on Twitter and Patrón as the #1 spirits brand on social. I also helped drive #ItsMillerTime to be the second most used branded hashtag in the world.
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