Creative and results-driven senior graphic designer with over a decade of expertise in crafting visually compelling designs for print and digital platforms.
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GRAPHIC DESIGN SKILLS
- Print and Digital Design: Extensive experience in designing print collateral and digital assets
- Production Design: Exceptional attention to detail with ability to organize, proofread and prepare final files
- Design Proficiency: Adept at typography, layout, proofreading, and visual design
Collaboration: Strong collaboration skills, seamlessly working with cross-functional marketing teams - Design Principles: In-depth understanding of space, color, contrast, and composition
EMAIL MARKETING
- Campaign Creation: Develop dynamic email marketing campaigns and concise copy for newsletters
- Database Management: Handle database management for targeted email marketing and lead nurturing
- Automation: Set up automated marketing campaigns and conduct performance tests
WEBSITE MAINTENANCE & MANAGEMENT
- Landing Pages: Develop landing pages and regularly update website content and layout
- E-commerce: Proficient in e-commerce setup and maintenance, including blogs, pages, and pop-up banners
- Technical Skills: Proficient in WordPress with a basic knowledge of HTML and CSS
SOFTWARE & PLATFORMS
- Design Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Dreamweaver, and Acrobat) & Canva
- Client Software: Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
- Email Marketing Platforms: Klaviyo, Mailchimp, Constant Contact, and MyEmma
- Project Management Tools: Google Suite (Drive, Docs, Sheets, Slides), Asana and Trello
- E-commerce & Web Platforms: WordPress, Shopify, and Groove
WORK EXPERIENCE
PINK FLAIR, Owner & Freelance Sr. Graphic Designer June 2013 - Present
- Execute a full spectrum of captivating marketing materials for esteemed clients such as Google Pay & Walmart
- Effectively collaborate with clients, prioritizing and managing multiple projects within brand specifications
- Ensure timely delivery of projects exceeding client expectations
CULTUREHAUS, Marketing Co-Chair June 2013 – September 2015
- Responsible for CultureHaus website maintenance and management
- Created and managed email marketing for all upcoming events
- Worked with individual event Co-Chairs to execute event marketing and keep brand consistent
THE BACON GROUP, Marketing Director Sept 2008 – May 2013
- Directed strategic planning and execution of marketing campaigns, contributing to profit growth
- Designed and implemented successful social media strategies
- Managed day-to-day operations of Adword campaigns, achieving high conversion rates
EDUCATION
Art Institute of Colorado - Certification in Graphic Design Dec 2003
The University of Colorado - Bachelor of Science in Marketing May 2002
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