May 2004—Present Freelance Writer/Content Marketing, Getting It Write Inc, Atlanta, GA Founded Getting It Write, Inc. in 2004 Technology Companies Worked with SaaS companies (CRM, ERP, UCaaS, creative asset management, cybersecurity, and business applications), MSPs, and other tech companies Attracted prospects by creating digital marketing content that translated complex topics into content that motivated action by non-technical decision makers Example Results: Increased site traffic to blog posts by 500%, CTA form submissions by 400%, average SERP position by 28% Example Results: Created value propositions for a cybersecurity firm, wrote web pages to motivate action. Named to SoftwareWorld’s 50 Best B2B SaaS Freelance Writers Who Will Multiply Your Website Traffic Real Estate/Construction/Other Developed brands/value propositions for real estate and construction professionals. Developed websites for real estate professionals, wrote web copy to highlight benefits offered by real estate and construction professionals.. Other Career Highlights Before establishing Getting It Write, Inc., Kathleen developed a technology and marketing/sales background working at Xerox, General Motors, and Honeywell, and a broad business and consulting background working in business process improvement at Deloitte, BlueCross Blue Shield and Johns Hopkins Hospital. Education Bachelor Business Administration, Western Michigan University, Kalamazoo, MI Skills Blog Posts, Social Media, Case Studies, White Papers, Email Campaigns, Web Pages, Newsletters, Articles, Speeches, Brochures, Press Releases, and more. Collaboration, Project Management, SEO Writing, Research, Copywriting, Digital Marketing, Content Marketing, Interviewing, Making Complex Topics Clear, Buyer Personas, Following Content Briefs/Using Brand Voice, Meeting Deadlines, Client Relationship Management, and more.…May 2004—Present Freelance Writer/Content Marketing, Getting It Write Inc, Atlanta, GA Founded Getting It Write, Inc. in 2004 Technology Companies Worked with SaaS companies (CRM, ERP, UCaaS, creative asset management, cybersecurity, and business applications), MSPs, and other tech companies Attracted prospects by creating digital marketing content that translated complex topics into content that motivated action by non-technical decision makers Example Results: Increased site traffic to blog posts by 500%, CTA form submissions by 400%, average SERP position by 28% Example Results: Created value propositions for a cybersecurity firm, wrote web pages to motivate action. Named to SoftwareWorld’s 50 Best B2B SaaS Freelance Writers Who Will Multiply Your Website Traffic Real Estate/Construction/Other Developed brands/value propositions for real estate and construction professionals. Developed websites for real estate professionals, wrote web copy to highlight benefits offered by real estate and construction professionals.. Other Career Highlights Before establishing Getting It Write, Inc., Kathleen developed a technology and marketing/sales background working at Xerox, General Motors, and Honeywell, and a broad business and consulting background working in business process improvement at Deloitte, BlueCross Blue Shield and Johns Hopkins Hospital. Education Bachelor Business Administration, Western Michigan University, Kalamazoo, MI Skills Blog Posts, Social Media, Case Studies, White Papers, Email Campaigns, Web Pages, Newsletters, Articles, Speeches, Brochures, Press Releases, and more. Collaboration, Project Management, SEO Writing, Research, Copywriting, Digital Marketing, Content Marketing, Interviewing, Making Complex Topics Clear, Buyer Personas, Following Content Briefs/Using Brand Voice, Meeting Deadlines, Client Relationship Management, and more.WWWW…