I am a Brand Designer with a passion for design innovation. Throughout my career, I have contributed to impacting business outcomes for in-house corporate marketing teams through effective organization, prioritization, and creative execution of key projects. My relevant qualifications include my Degree in Industrial Design from Georgia Tech. I have collaborated with cross-functional teams of copywriters, designers, photographers, marketing managers, product managers and engineers to create visually compelling narratives that achieve strategic brand objectives. I have designed materials ranging from product marketing collateral, trade show graphics, product launches, POP/POS, packaging and digital content for online sales initiatives.
NOTABLE HIGHLIGHTS:
• Creative Direction: Managed creative projects from conception through execution
• Branding: Leveraged corporate branding standards to impact cohesive marketing materials that were strategically aligned to goals, increased brand awareness and sales
• Relationship Fostering: Partnered with cross-functional teams, internally and externally to create marketing materials that enhanced the brand
SIGNATURE STRENGTHS AND COMPETENCIES
Corporate Branding Standards, Design Layout, Typography, Logo Development, Trade Show Graphics, Retail Merchandising Graphics, Packaging Design, Marketing Brochures, Sell Sheets, Case Studies, Print Production, Digital Advertising, Product Launch Campaigns, Social Media Content, Photo Shoot Direction, Adobe Creative Cloud, Canva, Mac OS, Google Suite, Web Content Management Systems, Project Management Tools (*Currently Learning FIGMA)
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