Kim Willgert – Designer, Content Creator & Visual Storyteller
I am a multi-skilled designer and content creator with over 20 years of experience in graphic design, visual communication, and branding. Throughout my career, I’ve helped companies and organizations turn ideas into clear, engaging, and impactful visual expressions across a variety of channels – from digital platforms and social media to print, presentations, and video.
I’m passionate about creating communication that connects, whether it’s through strong brand design, compelling motion graphics, or well-crafted content. I’m hands-on and detail-oriented but always keep the bigger picture and purpose in mind.
For several years, I worked at Besqab, one of Sweden’s leading residential property developers. I originally joined as a freelance consultant in 2017, supporting their marketing team with graphic production and design, and in 2020, I became a full-time employee. I was responsible for a broad range of design and communication tasks, including branding, campaigns, investor presentations, and sales materials. I also managed Besqab’s image bank, a responsibility I took on thanks to my structured and thorough approach, ensuring the company’s visual assets were well-organized and consistently up to date.
When Besqab was forced to shut down their in-house marketing department due to market conditions, I transitioned back into freelancing – and today, I’m proud to continue working with Besqab as one of my clients.
Beyond traditional design, I have a strong interest in the future of creativity and how technology can enhance our work. I completed the course “AI for Designers” at Berghs School of Communication, where I explored how AI can support and push creative processes forward. I actively experiment with AI tools like Midjourney and Runway to find smarter ways of working and innovating in design.
In addition to my design expertise, I’ve studied copywriting at Berghs, which has sharpened my ability to create clear, concise, and engaging messaging. I also have experience with scriptwriting from my time at Palladium, a production company where I was involved in shaping story-driven video content.
I am known for being genuine, positive, and easy to work with, and I thrive in collaborative environments where people support each other and ideas are allowed to grow. I work fast, stay organized, and always aim for high-quality results with creativity at the core.
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2017–Present Freelance Graphic Designer, Kim Form
2020–2024 – Graphic Designer, Besqab
2017–2020 – Freelance Graphic Designer, Besqab
2012–2015 – Graphic Designer, Vitt Grafiska
2010–2012 – Freelance Graphic Designer, Kössler Art Direction & Design
2009-2010 Graphic Designer/Developer, Keewords
2007-2009 Graphic Designer/Creative, Palladium
2005-2007 Graphic Designer, EkotryckRedners
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