Multifaceted graphic designer with 15-year history creating compelling print and digital creative. Recognized for taking an idea and elevating it to its peak and then maintaining momentum by evolving brand identity. Experience owning the creative process from end to end; translate client vision and brand strategy into compelling design solutions. Manage design projects from concept through production.
Deliver competitive advantage by leveraging well-rounded experience, including exposure to diverse brands, companies, and stakeholders. Proficient in multiple types of media. Specialize in design and production of on-brand print & digital design assets across a variety of channels.
Thrive in collaborative client-facing settings; champion cultures of creative excellence. Strengthen partnership across teams to create cohesive, aligned results. Agile and responsive to changing needs and trends; consistently generate quality on-time/on-brand deliverables.
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Project Overview
The Product:
The client, a fashion house, was a start up and was creating their brand from the ground up. The client’s internal team went through all of the motions of marketing the brand. They created plans for models, fashion line release, social ambassadors and influencers. “Your Move” was their modo, to let it be known that they’re there when you’re ready.
The Problem:
Creating a brand that can stand out among many big designers and still have a casual feel.
The Goal:
Create an eye-catching brand launch and make a name for themselves. We worked with the client’s marketing team to get the launch strategy and schedule in order. They had developed their branding outline, so we began to adapt to those guidelines. We went through all of the content and started to work on social media listings and other marketing tools.
My Role:
Graphic Designer, Production Management
Responsibilities:
Expanding brand identity and implementation
Social media posts
Graphics to “get the word out”
Brochures and catalogs of all the products being launched
The Product:
Clean Reserve was the client and wanted to promote their cleansing products. There were two platforms for the campaigns; Instagram Reels and Facebook Reels.
Project Duration:
December 2024
The Goal:
Create customer awareness of the different products that Clean Reserve has to offer. Create a buzz around the different sales that were going on over a 7-day period.
My Role:
Motion Animator
Responsibilities:
• Maintaining brand identity
• Brainstorming
• Animation design
• Product testing
• Implementing and finalizing videos for social media formats
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The Product:
The hottest new taco truck in NYC is putting together their mobile app to help speed up the lines and get more business.
Project Duration:
May 2024–May 2025
The Problem:
Food apps don’t always have images of the food so users know what the food looks like. Lack of delivery options in certain neighborhoods.
The Goal:
Create a product that has images of all the food. Images will help visualize what’s on the menu and make sure everyone can order from the Nacho Truck. There will be a wide delivery zone.
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