Twine
Twine

πŸ“ˆ Data-Driven Marketing Leader with 20+ years of experience driving B2B & B2C growth across industries πŸ’Ό πŸš€ Digital Transformation I lead digital initiatives that drive measurable growth for global corporations and…

Lara da Gama

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πŸ“ˆ Data-Driven Marketing Leader with 20+ years of experience driving B2B & B2C growth across industries πŸ’Ό πŸš€ Digital Transformation I lead digital initiatives that drive measurable growth for global corporations and consulting clients. πŸ“Š Data-Driven Strategies Specializing in AI & Analytics to create impactful marketing strategies that boost brand awareness, generate leads, and optimize ROI while reducing operational costs. πŸŽ“ Lifelong Learner Recently completed the MBA Essentials program, strengthening…

Available to hire

πŸ“ˆ Data-Driven Marketing Leader with 20+ years of experience driving B2B & B2C growth across industries πŸ’Ό

πŸš€ Digital Transformation
I lead digital initiatives that drive measurable growth for global corporations and consulting clients.

πŸ“Š Data-Driven Strategies
Specializing in AI & Analytics to create impactful marketing strategies that boost brand awareness, generate leads, and optimize ROI while reducing operational costs.

πŸŽ“ Lifelong Learner
Recently completed the MBA Essentials program, strengthening my business strategy and acumen.

πŸ’Ό Open to New Opportunities
Currently open to leadership roles in corporate environments or consulting engagements, bringing expertise to high-growth, collaborative teams.

Key Achievements:

πŸ“ˆ Meta & Google Strategy Transformation:
Boosted lead generation by 317% and hires by 37%, while reducing cost per hire by 48% for Foundever PT. Reduced agency dependency from 13% to 6.51%, achieving significant cost savings.

🌐 Digital Ecosystem Implementation:
Accelerated Dom Pedro Hotels & Golf Collection’s digital transformation through SEO and SEA strategies, delivering a 245% ROAS, with a 57% growth in organic traffic and 20% direct conversion rate.

πŸ“£ Brand Awareness Boost:
Elevated Splenda (J&J) brand awareness by 35% in the UK & Ireland, expanding the strategy to Australia, New Zealand, and UAE markets.

Skills Snapshot:

πŸ’‘ Digital Marketing:
Proficient in SEO, SEM, PPC, Social Media, and Content Marketing.

🎯 Brand Management & Development:
Crafting compelling brand narratives and strategies.

πŸ“… Integrated Marketing & Campaign Management:
Orchestrating cohesive, multi-channel campaigns.

πŸ“Š Data-Driven Marketing & Performance Optimization:
Leveraging insights for impactful results.

πŸ“ˆ Strategic Planning & Budget Management:
Balancing creativity with financial acumen.

🀝 Team Leadership:
Fostering multidisciplinary collaboration across diverse teams.

Outside of the office:

πŸƒβ€β™€οΈ Running, Swimming, Yoga
πŸ„β€β™€οΈ Beach lover and surf enthusiast
🌍 Passionate about travel and exploring diverse cultures

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Skills

Digital Performer

Experience Level

Digital Performer
Expert

Education

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Qualifications

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Industry Experience

Telecommunications, Travel & Hospitality, Computers & Electronics, Consumer Goods, Software & Internet, Healthcare

Skills

Digital Performer

Experience Level

Digital Performer
Expert

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