Hi! I'm Lex—seasoned Marketing Strategist with over 15 years' experience across gaming, media & entertainment industries. My strengths lie in developing successful campaigns & building effective teams through mentorship from scratch while leveraging my digital marketing skills & conversational Japanese proficiency. Ready to help not only your business but also you thrive!…Hi! I'm Lex—seasoned Marketing Strategist with over 15 years' experience across gaming, media & entertainment industries. My strengths lie in developing successful campaigns & building effective teams through mentorship from scratch while leveraging my digital marketing skills & conversational Japanese proficiency. Ready to help not only your business but also you thrive!WWW…
Hi! I'm Lex—seasoned Marketing Strategist with over 15 years' experience across gaming, media & entertainment industries. My strengths lie in developing successful campaigns & building effective teams through mentorship from scratch while leveraging my digital marketing skills & conversational Japanese proficiency. Ready to help not only your business but also you thrive!…Hi! I'm Lex—seasoned Marketing Strategist with over 15 years' experience across gaming, media & entertainment industries. My strengths lie in developing successful campaigns & building effective teams through mentorship from scratch while leveraging my digital marketing skills & conversational Japanese proficiency. Ready to help not only your business but also you thrive!WWWW…
Available to hire
Hi! I’m Lex—seasoned Marketing Strategist with over 15 years’ experience across gaming, media & entertainment industries. My strengths lie in developing successful campaigns & building effective teams through mentorship from scratch while leveraging my digital marketing skills & conversational Japanese proficiency. Ready to help not only your business but also you thrive!
Skills
See more
Experience Level
Branding
Expert
Copywriting
Expert
LinkedIn
Expert
Microsoft Office
Expert
Microsoft Powerpoint
Expert
SEO
Expert
Reddit
Expert
Twitch
Expert
Instagram
Intermediate
Canva
Intermediate
Facebook Ads
Intermediate
Google Ads
Intermediate
Language
English
Fluent
Japanese
Intermediate
Education
Bachelor of Arts at University of the Pacific
June 1, 2006Semester at Temple University Japan
September 1, 2005Japanese Intensive program
Qualifications
DEI Certification of Recognition
February 1, 2023Awarded by Amazon for valuable contributions to the Diversity, Equity, and Inclusion Council
Industry Experience
Gaming, Media & Entertainment, Other
Marketing & Content Creation for Esports
As a seasoned Content and Marketing professional with experience leading Red Bull esports initiatives, I offer a unique blend of co-marketing and editing skills to drive success for freelance clients. My expertise includes developing and executing GTMs, branding, and positioning strategies for live events and digital content series, resulting in record viewership and growth on owned and shared channels. Utilizing a PESO channel plan (Paid, Earned, Shared, and Owned), I have successfully sold out event venues, driven Twitch viewership, and created engaging content that resonates with target audiences.
branding photo logo…As a seasoned Content and Marketing professional with experience leading Red Bull esports initiatives, I offer a unique blend of co-marketing and editing skills to drive success for freelance clients. My expertise includes developing and executing GTMs, branding, and positioning strategies for live events and digital content series, resulting in record viewership and growth on owned and shared channels. Utilizing a PESO channel plan (Paid, Earned, Shared, and Owned), I have successfully sold out event venues, driven Twitch viewership, and created engaging content that resonates with target audiences.
branding photo logoWW…
Co-Marketing & Editing Support for Video Game Strategy Guides
As a former Digital Product Manager at Prima Games, a division of Random House, I have extensive experience in co-marketing and editing for the video game industry. I collaborated with major licensors such as EA, Capcom, The Pokemon Company, and Ubisoft to create high-quality digital ebooks and develop mutually beneficial co-marketing plans that boosted sales for both the guides and games. My expertise includes launching fan sites, blogs, and social media accounts, event presentations, creating partner video content, and producing engaging blog and forum content.
Additionally, I stepped as an additional copyeditor and translator for multiple titles. I am skilled at maximizing revenue and building strong relationships with partners to achieve shared goals.
"Working with Lex was always a highlight in my day. Pleasant, prompt, eminently capable, and helpful during every type of circumstance, Lex made her mark for all the right reasons, and I wouldn’t hesitate to work with her again."
-David S. J. Hodgson | Then: Author. Now: Editorial Director at Activision
"Lex is an energetic, outgoing, and friendly digital marketer, always on the lookout for the next great advertising venue. Working with her is a blast."
-Dan Birlew | Author
branding…As a former Digital Product Manager at Prima Games, a division of Random House, I have extensive experience in co-marketing and editing for the video game industry. I collaborated with major licensors such as EA, Capcom, The Pokemon Company, and Ubisoft to create high-quality digital ebooks and develop mutually beneficial co-marketing plans that boosted sales for both the guides and games. My expertise includes launching fan sites, blogs, and social media accounts, event presentations, creating partner video content, and producing engaging blog and forum content.
Additionally, I stepped as an additional copyeditor and translator for multiple titles. I am skilled at maximizing revenue and building strong relationships with partners to achieve shared goals.
"Working with Lex was always a highlight in my day. Pleasant, prompt, eminently capable, and helpful during every type of circumstance, Lex made her mark for all the right reasons, and I wouldn’t hesitate to work with her again."
-David S. J. Hodgson | Then: Author. Now: Editorial Director at Activision
"Lex is an energetic, outgoing, and friendly digital marketer, always on the lookout for the next great advertising venue. Working with her is a blast."
-Dan Birlew | Author
brandingWW…
Resume Editing and Reviews
I recently had the opportunity to work with five professionals across the tech and gaming sectors, reviewing and editing their resumes for various roles such as Technical QA Manager, Marketing Analyst, Marketing Program Manager, and Partnerships and Promotions Manager.
My approach not only involved a comprehensive analysis of the content, format, and design or each resume to ensure it was optimized for both applicant tracking systems (ATS) and of course, human review, but I also interviewed each client to ensure they were presenting themselves as they wanted to be seen while also highlighting what made them unique.
I provided feedback both verbally and written on how to best showcase relevant skills, experiences and accomplishments, or in some cases, helping craft bridge skills for new roles, while also tailoring the language and keywords to match industry standards and job requirements. If necessary, I supported by repositioning their "professional brand" to align with their career goals.
Throughout the process, I maintained open communication with each client, providing detailed feedback and incorporating their input to ensure the final product met their unique needs and preferences and made them stand out as them!
Happy to report as of this time, 3 out of 5 professionals have landed new positions or directions moving forward.
linkedin editing…I recently had the opportunity to work with five professionals across the tech and gaming sectors, reviewing and editing their resumes for various roles such as Technical QA Manager, Marketing Analyst, Marketing Program Manager, and Partnerships and Promotions Manager.
My approach not only involved a comprehensive analysis of the content, format, and design or each resume to ensure it was optimized for both applicant tracking systems (ATS) and of course, human review, but I also interviewed each client to ensure they were presenting themselves as they wanted to be seen while also highlighting what made them unique.
I provided feedback both verbally and written on how to best showcase relevant skills, experiences and accomplishments, or in some cases, helping craft bridge skills for new roles, while also tailoring the language and keywords to match industry standards and job requirements. If necessary, I supported by repositioning their "professional brand" to align with their career goals.
Throughout the process, I maintained open communication with each client, providing detailed feedback and incorporating their input to ensure the final product met their unique needs and preferences and made them stand out as them!
Happy to report as of this time, 3 out of 5 professionals have landed new positions or directions moving forward.
linkedin editingWW…
Resume Reviews
I recently had the opportunity to work with five professionals across the tech and gaming sectors, reviewing and editing their resumes for various roles such as Technical QA Manager, Marketing Analyst, Marketing Program Manager, and Partnerships and Promotions Manager.
My approach not only involved a comprehensive analysis of the content, format, and design or each resume to ensure it was optimized for both applicant tracking systems (ATS) and of course, human review, but I also interviewed each client to ensure they were presenting themselves as they wanted to be seen while also highlighting what made them unique.
I provided feedback both verbally and written on how to best showcase relevant skills, experiences and accomplishments, or in some cases, helping craft bridge skills for new roles, while also tailoring the language and keywords to match industry standards and job requirements. If necessary, I supported by repositioning their "professional brand" to align with their career goals.
Throughout the process, I maintained open communication with each client, providing detailed feedback and incorporating their input to ensure the final product met their unique needs and preferences and made them stand out as them!
Happy to report as of this time, 3 out of 5 professionals have landed new positions or directions moving forward.…I recently had the opportunity to work with five professionals across the tech and gaming sectors, reviewing and editing their resumes for various roles such as Technical QA Manager, Marketing Analyst, Marketing Program Manager, and Partnerships and Promotions Manager.
My approach not only involved a comprehensive analysis of the content, format, and design or each resume to ensure it was optimized for both applicant tracking systems (ATS) and of course, human review, but I also interviewed each client to ensure they were presenting themselves as they wanted to be seen while also highlighting what made them unique.
I provided feedback both verbally and written on how to best showcase relevant skills, experiences and accomplishments, or in some cases, helping craft bridge skills for new roles, while also tailoring the language and keywords to match industry standards and job requirements. If necessary, I supported by repositioning their "professional brand" to align with their career goals.
Throughout the process, I maintained open communication with each client, providing detailed feedback and incorporating their input to ensure the final product met their unique needs and preferences and made them stand out as them!
Happy to report as of this time, 3 out of 5 professionals have landed new positions or directions moving forward.WWWWWWWW…
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