I’m a designer from Ethiopia
I am a highly skilled and versatile graphic designer with a deep passion for crafting visually compelling and brand-aligned designs. With expertise in branding, logo creation, and digital graphics, I pride myself on my ability to transform abstract concepts into visually stunning and cohesive brand identities. My work is characterised by a clean, elegant aesthetic that not only captivates audiences but also communicates the essence of a brand effectively.
What differentiates me from other designers is my holistic approach to design, combining a strong understanding of core design principles with a keen awareness of industry trends. Whether it’s creating a logo that serves as the cornerstone of a brand’s identity or developing digital assets that enhance online presence, I ensure that every design element is purpose-driven and aligned with the client’s goals.
In addition to my design expertise, I bring sector-specific knowledge across various industries, including technology, fashion, and fitness. I have also been exploring the rapidly evolving crypto and web 3 spaces, which allows me to create designs that are not only aesthetically pleasing but also relevant to modern, tech-savvy audiences.
Employment and project experience
Junior Designer Llift.
January 2021 - March 2022
Led the redesign of key user interfaces for their website, ensuring a seamless and visually appealing user experience.
Collaborated with cross-functional teams to develop design solutions that were both innovative and aligned with Llifts brand ethos.
Mid- level UX Designer IIInigence LLC.
January 2022 - July 2024
Designed and implemented visual designs for web and mobile applications, resulting in a 50% increase in user engagement
Conducted user research and usability testing to inform design decisions and improve overall user experience
Collaborated with developers to ensure designs were implemented accurately and efficiently worked with stakeholders to establish design guidelines and brand standards managed a team of junior designers and provided mentorship and guidance on design best practices
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