Hello! I am a multidisciplinary creative that has worked in the Health, Beauty, Hospitality, FMCG, Property and Not for Profit industries on projects covering art direction, campaigns, brand activations & branding. Working in both agency and in-house settings on clients such as Langtons, Kathmandu, Mecca, Dettol, Mirvac and Clarins. I am passionate about building great brands, producing great campaigns and leading great people to make a positive impact and influence culture. ------ Employment and Project Experience *Design Lead* Endeavour Group April 2021 - December 2024 *Senior Creative* Freelance (Special Group, Reckitt Benckisser, Five Currents) June 2020 - April 2021 *Senior Designer* Holy Cow! Agency September 2018 - April 2020 *Visual Communications Specialist* Deloitte July 2018 - September 2018 *Visual Communications Specialist* Deloitte July 2018 - September 2018 (Contract) *Senior Designer* Uniting October 2016 -July 2018 *Senior Designer* Clarins May 2016 - October 2016…Hello! I am a multidisciplinary creative that has worked in the Health, Beauty, Hospitality, FMCG, Property and Not for Profit industries on projects covering art direction, campaigns, brand activations & branding. Working in both agency and in-house settings on clients such as Langtons, Kathmandu, Mecca, Dettol, Mirvac and Clarins. I am passionate about building great brands, producing great campaigns and leading great people to make a positive impact and influence culture. ------ Employment and Project Experience *Design Lead* Endeavour Group April 2021 - December 2024 *Senior Creative* Freelance (Special Group, Reckitt Benckisser, Five Currents) June 2020 - April 2021 *Senior Designer* Holy Cow! Agency September 2018 - April 2020 *Visual Communications Specialist* Deloitte July 2018 - September 2018 *Visual Communications Specialist* Deloitte July 2018 - September 2018 (Contract) *Senior Designer* Uniting October 2016 -July 2018 *Senior Designer* Clarins May 2016 - October 2016WWW…
Hello! I am a multidisciplinary creative that has worked in the Health, Beauty, Hospitality, FMCG, Property and Not for Profit industries on projects covering art direction, campaigns, brand activations & branding. Working in both agency and in-house settings on clients such as Langtons, Kathmandu, Mecca, Dettol, Mirvac and Clarins. I am passionate about building great brands, producing great campaigns and leading great people to make a positive impact and influence culture. ------ Employment and Project Experience *Design Lead* Endeavour Group April 2021 - December 2024 *Senior Creative* Freelance (Special Group, Reckitt Benckisser, Five Currents) June 2020 - April 2021 *Senior Designer* Holy Cow! Agency September 2018 - April 2020 *Visual Communications Specialist* Deloitte July 2018 - September 2018 *Visual Communications Specialist* Deloitte July 2018 - September 2018 (Contract) *Senior Designer* Uniting October 2016 -July 2018 *Senior Designer* Clarins May 2016 - October 2016…Hello! I am a multidisciplinary creative that has worked in the Health, Beauty, Hospitality, FMCG, Property and Not for Profit industries on projects covering art direction, campaigns, brand activations & branding. Working in both agency and in-house settings on clients such as Langtons, Kathmandu, Mecca, Dettol, Mirvac and Clarins. I am passionate about building great brands, producing great campaigns and leading great people to make a positive impact and influence culture. ------ Employment and Project Experience *Design Lead* Endeavour Group April 2021 - December 2024 *Senior Creative* Freelance (Special Group, Reckitt Benckisser, Five Currents) June 2020 - April 2021 *Senior Designer* Holy Cow! Agency September 2018 - April 2020 *Visual Communications Specialist* Deloitte July 2018 - September 2018 *Visual Communications Specialist* Deloitte July 2018 - September 2018 (Contract) *Senior Designer* Uniting October 2016 -July 2018 *Senior Designer* Clarins May 2016 - October 2016WWWW…
Available to hire
Hello!
I am a multidisciplinary creative that has worked in the Health, Beauty, Hospitality, FMCG, Property and Not for Profit industries on projects covering art direction, campaigns, brand activations & branding. Working in both agency and in-house settings on clients such as Langtons, Kathmandu, Mecca, Dettol, Mirvac and Clarins.
I am passionate about building great brands, producing great campaigns and leading great people to make a positive impact and influence culture.
Employment and Project Experience
Design Lead Endeavour Group
April 2021 - December 2024
Senior Creative Freelance (Special Group, Reckitt Benckisser, Five Currents)
June 2020 - April 2021
Senior Designer Holy Cow! Agency
September 2018 - April 2020
Visual Communications Specialist Deloitte
July 2018 - September 2018
Visual Communications Specialist Deloitte
July 2018 - September 2018 (Contract)
Senior Designer Uniting
October 2016 -July 2018
Senior Designer Clarins
May 2016 - October 2016
Skills
Br
Fr
Pi
Pr
Le
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Experience Level
Branding
Expert
Freelance Gig
Expert
Pitch Deck
Expert
Presentation Design
Expert
Letterhead
Expert
Magazine
Expert
Social Media Design
Expert
Email Design
Expert
Language
Education
Bachelor of Design in Visual Communications at University of Technology Sydney
January 12, 2009 - September 23, 2013First Class Honours
Qualifications
Industry Experience
Healthcare, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services, Other, Travel & Hospitality
Langtons Rebrand
Established in 1988, Langtons is a fine wine retailer, working across, auctions, retail, luxury events and editorial. Their aspiration is to be recognised as one of Australia’s leading luxury lifestyle brands, repositioning the brand, bringing modernity to a heritage brand that’s historically been recognised as old fashioned, failing to push the dial and sales driven.
As the internal creative team we worked collaboratively with branding agency Paper Moose to modernise the look and feel of the brand, extending their brand toolkit to a comprehensive brand playbook (covering content pillars, tone of voice, strategic positioning, audience segmentation and creative application). photo illustrator webdesigner…Established in 1988, Langtons is a fine wine retailer, working across, auctions, retail, luxury events and editorial. Their aspiration is to be recognised as one of Australia’s leading luxury lifestyle brands, repositioning the brand, bringing modernity to a heritage brand that’s historically been recognised as old fashioned, failing to push the dial and sales driven.
As the internal creative team we worked collaboratively with branding agency Paper Moose to modernise the look and feel of the brand, extending their brand toolkit to a comprehensive brand playbook (covering content pillars, tone of voice, strategic positioning, audience segmentation and creative application). photo illustrator webdesignerWW…
Jimmy Brings x Lime Cordiale
BACKGROUND
Made in partnership with Lime Cordiale, Largo was released as Australia’s newest carbon neutral beer.
Representing a huge opportunity to drive sales within the category, Jimmy Brings tasked us with leveraging Lime Cordiale’s public profile and the product’s sustainable cred to introduce Largo to their Premium MilZ customers.
IDEA
Oli and Louis put down their guitars, filling up the van with beers and moonlit as Jimmy Brings drivers.
A half tour van, half delivery van with a full brand takeover, we followed the boys as they drove around Sydney, surprising three super fans with deliveries. And a sneaky serenade if they were lucky...
IMPACT
The campaign achieved sky high engagement, leveraging the bands reach, driving joint brand awareness and trial of the new product with new and existing customers. webdesigner logo branding illustrator…BACKGROUND
Made in partnership with Lime Cordiale, Largo was released as Australia’s newest carbon neutral beer.
Representing a huge opportunity to drive sales within the category, Jimmy Brings tasked us with leveraging Lime Cordiale’s public profile and the product’s sustainable cred to introduce Largo to their Premium MilZ customers.
IDEA
Oli and Louis put down their guitars, filling up the van with beers and moonlit as Jimmy Brings drivers.
A half tour van, half delivery van with a full brand takeover, we followed the boys as they drove around Sydney, surprising three super fans with deliveries. And a sneaky serenade if they were lucky...
IMPACT
The campaign achieved sky high engagement, leveraging the bands reach, driving joint brand awareness and trial of the new product with new and existing customers. webdesigner logo branding illustratorWW…
To the finer moments.
Off the back of their recent rebrand, Langtons wanted to go big with a brand campaign that would lay the foundation for their 2026 goal of being recognised as a leading luxury lifestyle in Australia.
We were tasked with repositioning the brand, bringing modernity to a heritage brand that’s historically recognised as old fashioned, ‘failing to push the dial’ and sales driven. logo branding webdesigner illustrator…Off the back of their recent rebrand, Langtons wanted to go big with a brand campaign that would lay the foundation for their 2026 goal of being recognised as a leading luxury lifestyle in Australia.
We were tasked with repositioning the brand, bringing modernity to a heritage brand that’s historically recognised as old fashioned, ‘failing to push the dial’ and sales driven. logo branding webdesigner illustratorWW…
Share Something Great.
The festive season is Langtons biggest trade drumbeat annually. Langtons came to us with a brief to develop a suite of elevated luxury lifestyle assets that align with our brand aspirations to use across paid, owned and earned media, to sit as an extension to the brand awareness campaign 'to the finer moments’ which would be renewed and in flight across this period.
We engaged stylist Lia Townsend from Stories to Gather to style three tablescapes that would align with Langtons festive drumbeats, Feasting, Summer Entertaining and Celebrating. Capturing stills and footage that would be rolled out across digital, print and OOH. Products were interchanged to target audience segmentations, hello 1995 vintage of Chateau d’Yquem... logo branding illustrator webdesigner…The festive season is Langtons biggest trade drumbeat annually. Langtons came to us with a brief to develop a suite of elevated luxury lifestyle assets that align with our brand aspirations to use across paid, owned and earned media, to sit as an extension to the brand awareness campaign 'to the finer moments’ which would be renewed and in flight across this period.
We engaged stylist Lia Townsend from Stories to Gather to style three tablescapes that would align with Langtons festive drumbeats, Feasting, Summer Entertaining and Celebrating. Capturing stills and footage that would be rolled out across digital, print and OOH. Products were interchanged to target audience segmentations, hello 1995 vintage of Chateau d’Yquem... logo branding illustrator webdesignerWW…
Langtons Classification
Langtons Classification is Australia’s most respected secondary market guide to fine and luxury Australian wines. The Classification comprises the most sought-after Australian fine wines based on their strong track record at auction.
Released every five years and now in its eighth run it covers a suite of collectables and national roadshow. We leveraged this legacy by building a bespoke sub brand for Classification that resonated with the luxury position of the brand and pushing the proposition that Langtons is the destination for fine wine experiences. This was rolled out across a comprehensive content campaign, collectable coffee table book, printed poster, media placements, digital, OOH and experiential design for the national roadshow. webdesigner photo logo…Langtons Classification is Australia’s most respected secondary market guide to fine and luxury Australian wines. The Classification comprises the most sought-after Australian fine wines based on their strong track record at auction.
Released every five years and now in its eighth run it covers a suite of collectables and national roadshow. We leveraged this legacy by building a bespoke sub brand for Classification that resonated with the luxury position of the brand and pushing the proposition that Langtons is the destination for fine wine experiences. This was rolled out across a comprehensive content campaign, collectable coffee table book, printed poster, media placements, digital, OOH and experiential design for the national roadshow. webdesigner photo logoWW…
Jimmy Brings Rebrand
Hyped as a disruptor in the alcohol scene, Jimmy Brings is a retail alcohol business that enables the online purchasing of alcoholic drinks and then delivers the product to people’s homes.
As the internal creative team we were tasked with refreshing look and feel of the brand, extending their brand toolkit to a comprehensive brand playbook (covering content pillars, tone of voice, strategic positioning, and creative application). webdesigner photo logo…Hyped as a disruptor in the alcohol scene, Jimmy Brings is a retail alcohol business that enables the online purchasing of alcoholic drinks and then delivers the product to people’s homes.
As the internal creative team we were tasked with refreshing look and feel of the brand, extending their brand toolkit to a comprehensive brand playbook (covering content pillars, tone of voice, strategic positioning, and creative application). webdesigner photo logoWW…
Well Played.
In 2023, the creative studio team supported the creation of our Responsible Gambling Brand "Player Protect". This brand was designed to house all of our RG initiatives under one umbrella, allowing us to communicate with Industry Regulators, Investors, Board, etc in a succinct manner about our strategy.
We were tasked with making this campaign customer facing , creating a campaign identity to sit underneath the Player Protect sub-brand, that can house and articulate of all our guest-facing Responsible Gaming communications photo webdesigner…In 2023, the creative studio team supported the creation of our Responsible Gambling Brand "Player Protect". This brand was designed to house all of our RG initiatives under one umbrella, allowing us to communicate with Industry Regulators, Investors, Board, etc in a succinct manner about our strategy.
We were tasked with making this campaign customer facing , creating a campaign identity to sit underneath the Player Protect sub-brand, that can house and articulate of all our guest-facing Responsible Gaming communications photo webdesignerWW…
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