Twine
Twine

I am a branding specialist and content producer with 6 years of experience in creative copywriting, graphic design, and web management. My passion lies in branded digital content, where I create visually impactful designs and

lrmoseman

I am a branding specialist and content producer with 6 years of experience in creative copywriting, graphic design, and web management. My passion lies in branded digital content, where I create visually impactful designs and craft clever turns of phrase. My areas of expertise include: -- Branded Copywriting -- Brand Management -- Website Administration -- User-First Design Specialties I take pride in: -- Composing comprehensive campaigns that stretch across web, email, social media, and print

Available to hire

I am a branding specialist and content producer with 6 years of experience in creative copywriting, graphic design, and web management. My passion lies in branded digital content, where I create visually impactful designs and craft clever turns of phrase.

My areas of expertise include:
– Branded Copywriting
– Brand Management
– Website Administration
– User-First Design

Specialties I take pride in:
– Composing comprehensive campaigns that stretch across web, email, social media, and print deliverables
– Building branded ecosystems and creating a relatable persona for corporate businesses
– Experience balancing the B2B/B2C nuances of the architecture, design, and tile industry

When producing deliverables, I am meticulous in crafting captivating and compelling narratives. Below are a few examples of my work, as well as some notable project achievements:
– Perform comprehensive website audits, content rewrites, copyediting, and SEO website copy.
– Author, design, and implement strategic integrated brand campaigns that include email marketing, print collateral, and social media content.
– Design practical marketing collateral and brand materials such as brochures, brand kits, client packets, product catalogs, and business cards.
– Designed, developed, and launched a 20-page niche eCommerce website.
– I created brand identities and all accompanying documentation for a Distribution corporation and a Home Decor retailer.
– Regularly compose informative landing page copy and engaging blog content.
– Craft witty but professional headlines and CTAs tailored to various target audiences across B2B and B2C industries.
– Design strategic and continually improve cross-functional user flows for website usability, emphasizing logical content search results.
– Managed a PDF transcription project for 320+ variable products in WooCommerce. Entries included tag assignment, complex filtering, and visual content designation for 50k+ items.
– Created 20+ product catalogs using InDesign and Canva.
– Perform ongoing design development and management of content libraries for critical stakeholders.

My approach to projects begins with understanding your needs, your brand, and the challenges you face. Using the insights gathered, I will deliver an asset personalized to your unique requirements and ensure your branding is consistent across all your online channels.

So, let’s jump in and achieve those business goals!

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Skills

Em
Email Marketing
So
Social Media Design
Fl
Flyer
Br
Brochure
Ca
Catalogue
Co
Copywriting
See more

Experience Level

Email Marketing
Expert
Social Media Design
Expert
Flyer
Expert
Brochure
Expert
Catalogue
Expert
Copywriting
Intermediate
GIF
Intermediate
Adobe InDesign
Intermediate
Greetings Card
Intermediate
Illustration
Intermediate

Language

English
Fluent

Education

UI/UX Design at California College of Arts
April 1, 2020 - November 15, 2020
Master of Business Administration (MBA), Marketing at Southern New Hampshire University
September 1, 2017 - June 10, 2018
9/36 credits
Bachelor of Fine Arts (BFA), Ceramics at Cleveland Institute of Art
August 20, 2010 - May 15, 2014

Qualifications

HubSpot SEO Certification
April 10, 2024 - April 10, 2024
Certification ID: d094ee8cf7c442948c7db1e0695a4d69
UI/UX Design Specialization
April 1, 2020 - November 15, 2020
Provider: California College of Arts - Coursera Certification ID: PBT2X2KMRNTS

Industry Experience

Wholesale & Distribution, Real Estate & Construction, Retail
    uniE613 Copywriting Samples
    pdf copywriting contentcreation contentwriting communicationsdesign emaildesign campaigncopywriting marketingcopywriting