I'm a Digital Media Strategist with 11+ years of experience in full funnel campaign planning. I started my career heavily specializing in Display and then specialized in Paid Social for the last 6+ years. I also have experience with Paid Search strategy and keyword/ad copy planning and post-campaign analysis. I've worked in a wide swath of industries, ranging from CPG brands and healthcare/pharma brands to video games and spirits over the course of my career. In the market for part-time/contract roles only.…

Katherine Tang

I'm a Digital Media Strategist with 11+ years of experience in full funnel campaign planning. I started my career heavily specializing in Display and then specialized in Paid Social for the last 6+ years. I also have experience with Paid Search strategy and keyword/ad copy planning and post-campaign analysis. I've worked in a wide swath of industries, ranging from CPG brands and healthcare/pharma brands to video games and spirits over the course of my career. In the market for part-time/contract roles only.…

Available to hire

I’m a Digital Media Strategist with 11+ years of experience in full funnel campaign planning. I started my career heavily specializing in Display and then specialized in Paid Social for the last 6+ years. I also have experience with Paid Search strategy and keyword/ad copy planning and post-campaign analysis. I’ve worked in a wide swath of industries, ranging from CPG brands and healthcare/pharma brands to video games and spirits over the course of my career. In the market for part-time/contract roles only.

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Skills

Da
Data Visualization
Fa
Facebook Ads
Fr
Freelance Gig
In
Instagram
Re
Reddit
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Experience Level

Data Visualization
Expert
Facebook Ads
Expert
Freelance Gig
Expert
Instagram
Expert
Reddit
Expert
LinkedIn
Expert
Pitch Deck
Intermediate

Language

English
Fluent
Chinese
Intermediate

Education

Bachelor's in Corporate Communications at CUNY Baruch College
January 10, 2011 - May 30, 2016
Lexicon Baruch (Yearbook Committee) Layouts and Graphics Designer 2012 - 2014 - Utilized Indesign to create page spreads in the yearbook, Photoshop to create flyers as marketing materials around the school, Indesign to touch up photographs.

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Financial Services, Gaming, Healthcare, Media & Entertainment, Software & Internet
    uniE621 ZORO US - E-Commerce Evergreen Efforts
    Zoro.com is an eCommerce tools company, like Home Depot, but geared towards small business owners at a B2B level and independent contractors and DIYers at the B2C level. The client needed to grow site traffic and purchase volume. paidsocial metaads linkedinads copywriting ecommerce retail homeimprovement theater ppc b2b b2c…
    uniE621 AKA NYC - Paid Social Coaching & Campaign Restructuring.jpg
    AKA NYC is an ad agency with a 100+ theater and museum/institutional clients. The account team needed best practice coaching and process improvement for stronger campaign success. paidsocial metaads tiktokads museums theater ppc b2c…

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