With a proven track record of over 17 years in the Marketing, Communication, and Creative fields in national and multinational companies, mainly in the United States, Mexico, and Europe (France, Germany, UK, and Spain). I am excited to show you how I can contribute my diverse expertise to your team. My qualifications include a Master’s Degree in Global Marketing Direction and Management, a Bachelor of Communication and Graphic Design, and a Specialization in Neuro-marketing, complemented by an Advanced C1 level of English, various pieces of training in leadership, motivation and staff training, negotiation, budget management, problem-solving and critical decision-making at the executive level. This unique background has equipped me with an in-depth understanding of customer engagement and psychology within the marketing landscape. I have held leadership roles throughout my career, encompassing Chief Marketing Officer, Art Director, Creative Director, and more. My extensive experience spans Marketing (Digital, B2B, B2C, Traditional), Graphic Design, Brand Development, Social Media Management, Content Creation, and Advertising Strategy. I am adept at using various tools, including AI, HubSpot, Salesforce, Zoho, and many more, and have managed budgets, fostering both business growth and development. My background includes several years in startup environments, working remotely and on-site for events and presentations. I have successfully collaborated with global giants such as PayPal, Xoom, Simplenight, Coca-Cola Zero, Colgate, Tigo, Claro, PlayStation, and Kellogg’s, delivering high-quality content across multiple platforms. What sets me apart is my ability to lead, manage, and solve complex challenges creatively. My experience in negotiation, deal-closing, and fostering innovative environments underscores my commitment to driving tangible results. You can learn more about my work on my website/portfolio: _Website not available. Sign in: https://www.twine.net/signup_ and connect with me on LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_

Mario Castañeda

With a proven track record of over 17 years in the Marketing, Communication, and Creative fields in national and multinational companies, mainly in the United States, Mexico, and Europe (France, Germany, UK, and Spain). I am excited to show you how I can contribute my diverse expertise to your team. My qualifications include a Master’s Degree in Global Marketing Direction and Management, a Bachelor of Communication and Graphic Design, and a Specialization in Neuro-marketing, complemented by an Advanced C1 level of English, various pieces of training in leadership, motivation and staff training, negotiation, budget management, problem-solving and critical decision-making at the executive level. This unique background has equipped me with an in-depth understanding of customer engagement and psychology within the marketing landscape. I have held leadership roles throughout my career, encompassing Chief Marketing Officer, Art Director, Creative Director, and more. My extensive experience spans Marketing (Digital, B2B, B2C, Traditional), Graphic Design, Brand Development, Social Media Management, Content Creation, and Advertising Strategy. I am adept at using various tools, including AI, HubSpot, Salesforce, Zoho, and many more, and have managed budgets, fostering both business growth and development. My background includes several years in startup environments, working remotely and on-site for events and presentations. I have successfully collaborated with global giants such as PayPal, Xoom, Simplenight, Coca-Cola Zero, Colgate, Tigo, Claro, PlayStation, and Kellogg’s, delivering high-quality content across multiple platforms. What sets me apart is my ability to lead, manage, and solve complex challenges creatively. My experience in negotiation, deal-closing, and fostering innovative environments underscores my commitment to driving tangible results. You can learn more about my work on my website/portfolio: _Website not available. Sign in: https://www.twine.net/signup_ and connect with me on LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

With a proven track record of over 17 years in the Marketing, Communication, and Creative fields in national and multinational companies, mainly in the United States, Mexico, and Europe (France, Germany, UK, and Spain). I am excited to show you how I can contribute my diverse expertise to your team.

My qualifications include a Master’s Degree in Global Marketing Direction and Management, a Bachelor of Communication and Graphic Design, and a Specialization in Neuro-marketing, complemented by an Advanced C1 level of English, various pieces of training in leadership, motivation and staff training, negotiation, budget management, problem-solving and critical decision-making at the executive level. This unique background has equipped me with an in-depth understanding of customer engagement and psychology within the marketing landscape.

I have held leadership roles throughout my career, encompassing Chief Marketing Officer, Art Director, Creative Director, and more. My extensive experience spans Marketing (Digital, B2B, B2C, Traditional), Graphic Design, Brand Development, Social Media Management, Content Creation, and Advertising Strategy. I am adept at using various tools, including AI, HubSpot, Salesforce, Zoho, and many more, and have managed budgets, fostering both business growth and development.

My background includes several years in startup environments, working remotely and on-site for events and presentations. I have successfully collaborated with global giants such as PayPal, Xoom, Simplenight, Coca-Cola Zero, Colgate, Tigo, Claro, PlayStation, and Kellogg’s, delivering high-quality content across multiple platforms.

What sets me apart is my ability to lead, manage, and solve complex challenges creatively. My experience in negotiation, deal-closing, and fostering innovative environments underscores my commitment to driving tangible results.

You can learn more about my work on my website/portfolio: Website not available. Sign in: https://www.twine.net/signup and connect with me on LinkedIn: Website not available. Sign in: https://www.twine.net/signup

See more

Skills

2D
2D Animation
3D
3D Animation
3D
3D Design
3D
3D Model
adobe acrobat pro
See more

Language

English
Advanced
Spanish; Castilian
Fluent
French
Beginner

Education

Master of Science (M.S) Master’s degree at Rafael Landivar University
January 13, 2014 - December 16, 2016
Location: GT Degree: Master of Science (M.S) Master’s degree Field of Study: Marketing Overall Result (GPA): 95 Description: Marketing Management / Magna Cum Laude
Educational Specialist (Ed.S) at Mens Venilia International Group
January 6, 2014 - December 22, 2014
Location: GT Degree: Educational Specialist (Ed.S) Field of Study: Marketing Overall Result (GPA): 98 Description: Neuro-marketing and Persuasive Language
Bachelor of Arts (B.A.) Bachelor’s Degree at Galileo University
January 16, 2006 - December 23, 2011
Location: GT Degree: Bachelor of Arts (B.A.) Bachelor’s Degree Field of Study: Graphic Design Overall Result (GPA): 96 Description: Communication and Graphic Design / Magna Cum Laude

Qualifications

Marketing Greatness Award
December 23, 2016 - December 23, 2016
A milestone achievement in my journey – the distinguished Marketing Greatness Award, bestowed upon Xoom Corporation, a PayPal Service. This accolade underscores the collective dedication, innovative strategies, and relentless pursuit of excellence that define our marketing endeavors. The Marketing Greatness Award is a testament to our commitment to delivering exceptional value and impact to our audience. Our journey at Xoom Corporation, now a part of the PayPal family, has been marked by a steadfast commitment to innovation, customer-centricity, and results-driven marketing. This award speaks to the strategic vision, collaborative efforts, and the ability to engage and resonate with audiences profoundly. Our initiatives have transcended traditional boundaries, embracing creativity, data-driven insights, and a profound understanding of market dynamics. This award reminds us of our role in shaping narratives that captivate, connect, and drive meaningful results. As I reflect on this achievement, I am reminded of the unwavering dedication of our team. We have transformed challenges into opportunities and visions into impactful campaigns that leave a lasting impression. The Marketing Greatness Award reflects our shared commitment to innovation, excellence, and the power of effective marketing. It motivates us to continue pushing boundaries, fostering collaborations, and driving forward the legacy of Xoom Corporation within the PayPal ecosystem. This award serves as a reminder that our efforts elevate brands and shape the industry landscape. I am honored to be a part of a team that embodies greatness and consistently raises the bar for marketing excellence.
Magna Cum Laude
December 22, 2010 - December 22, 2011
My educational journey culminated in a remarkable achievement – the prestigious "Honoris Causa / Magna Cum Laude" distinction conferred by Rafael Landivar University. This honor speaks to my unwavering dedication, perseverance, and pursuit of excellence throughout my Master's degree journey. The ceremony, filled with accomplishment and intellectual vigor, marked the culmination of years of steadfast effort and commitment to learning. The "Honoris Causa / Magna Cum Laude" distinction not only recognizes academic prowess but also underscores the value of continuous knowledge pursuit. Guided by exceptional mentors and supported by brilliant peers, my educational voyage at Rafael Landivar University was a transformative experience. The diverse curriculum nurtured critical thinking, creativity, and a hunger for innovation. Each challenge and victory shaped my path, deepening my commitment to excel. This distinction humbly reinforces the importance of hard work, resilience, and dedication. It fuels my lifelong learning commitment, guiding me toward ongoing exploration and innovation in my field. Reflecting on this achievement, I'm grateful for the unwavering mentorship, enriching academic interactions, and robust educational environment offered by Rafael Landivar University. I'm eager to employ the skills gained to contribute to knowledge advancement and societal betterment. I'm privileged to be part of an institution valuing academic excellence, and I'm resolute in advancing knowledge and innovation in my professional journey.
Telly Award
June 24, 2016 - June 24, 2016
A significant achievement in my journey – the prestigious Telly Award, a tribute to the outstanding advertising campaign and successful rebranding of the Xoom Corporation, a PayPal Service. This achievement underscores the collective efforts of a dedicated team and marks a milestone in our pursuit of excellence. The Telly Award acknowledges the strategic and creative vision behind the advertising campaign and recognizes the power of effective rebranding to resonate with audiences. The advertising campaign was a testament to innovative thinking, strategic execution, and the ability to capture the brand's essence. This achievement is a testament to the power of collaboration and the impact of compelling storytelling on consumer engagement. The brand rebranding, a pivotal endeavor, exemplifies the transformative journey of Xoom Corporation under the PayPal umbrella. The success of this initiative reflects our commitment to keeping the brand aligned with evolving market trends and customer expectations. Reflecting on this achievement, I am reminded of the dedicated individuals who contributed to this accomplishment. Their creativity, passion, and collective expertise were pivotal in turning ideas into reality. The Telly Award is not just an accolade; it symbolizes the culmination of hard work, strategic thinking, and effective execution. It strengthens my resolve to continue pushing boundaries, crafting captivating narratives, and delivering lasting results. I am honored to be a part of a team that values innovation, creativity, and effective branding strategies. This award reinforces our commitment to excellence and inspires us to continue creating campaigns that leave a lasting impression.

Industry Experience

Computers & Electronics, Consumer Goods, Education, Financial Services, Gaming, Government, Healthcare, Media & Entertainment, Professional Services, Software & Internet, Telecommunications, Travel & Hospitality
    uniE621 Lawton Lighthouse, Iowa, USA / Social Media Posts
    Design, layout and copywriting of the company, with posts for all social networks, demonstrating its new image and benefits, to promote the brand. logo photo branding graphicdesigner webdesigner illustrator designer social socialmedia ads meta
    uniE621 Leal, USA / Look and Feel
    Creative proposal for complete rebranding of the Leal brand, logo redesign, website redesign, along with graphic line, illustrations, UX/UI, typography and navigation. photo logo graphicdesigner branding illustrator webdesigner designer
    uniE621 APM. USA / Look and Feel
    Creative proposal for complete rebranding of the APM brand, logo redesign, website redesign, along with graphic line, illustrations, UX/UI, typography and navigation. photo logo graphicdesigner branding illustrator webdesigner designer
    uniE621 Lawton Lighthouse, Iowa, USA / Social Media
    Design, layout, and copywriting of the company, with posts for all social networks, demonstrating its new image and benefits, to promote the brand. photo graphicdesigner illustrator branding webdesigner designer social socialmedia ads 3d meta
    uniE621 Lawton Lighthouse, Iowa, USA / Website
    Creative proposal for a complete rebranding of the Lawton Lighthouse brand, website redesign, along with graphic design, illustrations, UX/UI, typography and navigation. photo graphicdesigner illustrator webdesigner designer website animation 3d developer coding
    uniE621 Lawton Lighthouse, Iowa, USA / Flyer
    Creation of Flyers and printed advertising, to promote the use of the product, benefits and differences before the competition. photo graphicdesigner illustrator branding designer flyer
    uniE621 Simplenight, New York, USA / Website
    Corporate site UX/UI design, illustration, and copy. photo graphicdesigner illustrator webdesigner designer branding website
    uniE621 Simplenight, New York, USA / UX_UI
    UX/UI design in mobile and desktop version of the brand's booking application, as well as its copywriting and layout. photo graphicdesigner illustrator branding webdesigner designer ux ui ux/ui app
    uniE621 Xoom, SF, USA / Website
    Xoom corporate site UX/UI design, illustration, and copy. logo graphicdesigner branding illustrator webdesigner designer coding website ux/ui ux ui
    uniE621 Xoom, SF, USA / European Billboards
    Realization of xoom's ATL advertising campaign with neon advertising and street lighting in Europe. logo graphicdesigner branding illustrator designer ATL billboard neon
    uniE621 Xoom, SF, USA / Money Go Xoom w/Usain Bolt Campaign
    Introduction campaign of the Xoom/PayPal service to the European market, with the main image of Usain Bolt. A complete marketing and design campaign, social networks, CRM, digital, animation, and television spot were carried out. photo graphicdesigner illustrator branding webdesigner designer social socialmedia banners ads digital
    uniE621 Venmo, San José, California, USA / Illustrations
    Creation of posts, illustrations, layout and copywriting in all social networks. photo graphicdesigner logo branding illustrator webdesigner designer