Half Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience…Half Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski. With a speciality in branding and illustration, I've worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated approach. See work at madalynfarley.comWWWHalf Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience inclu…
Half Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski. With a speciality in branding and illustration, I've worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated…Half Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski. With a speciality in branding and illustration, I've worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated approach. See work at madalynfarley.comWWWWHalf Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski. With a speciality in branding and illustration, I've worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated appro…
Available to hire
Half Maltese, half English, I’m a graphic designer and illustrator from London, now based in Melbourne, Australia.
Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski.
With a speciality in branding and illustration, I’ve worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated approach.
See work at madalynfarley.com
Skills
See more
Experience Level
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Branding
Expert
Figma
Expert
Illustration
Expert
Logo
Expert
Greetings Card
Expert
Adobe InDesign
Expert
Squarespace
Expert
Procreate
Expert
Animation
Intermediate
WordPress
Intermediate
Language
English
Fluent
Education
BA Hons Illustration Animation at Kingston School of Art
September 1, 2016 - May 30, 20201st
Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Non-Profit Organization
Surreal
Collaborating with Surreal shortly after their establishment, I worked with them for two years. Taking the brand design created by Onwards, I applied this to all new products, marketing material, print and digital. Focusing on packaging, I created the artwork for six new SKUs.
During this time we identified…Collaborating with Surreal shortly after their establishment, I worked with them for two years. Taking the brand design created by Onwards, I applied this to all new products, marketing material, print and digital. Focusing on packaging, I created the artwork for six new SKUs.
During this time we identified issues with current packaging not highlighting core USPs as well as the boxes being printed in duller tones than desired, with key colouring missing.
After meticulously refining the design and extensive collaboration with the printers, we achieved a much richer, on-brand and consistent print, highlighting key messaging and keeping the playfulness of the brand.
Full project here: https://www.twine.net/signin
eatsurreal.co.ukWWCollaborating with Surreal shortly after their establishment, I worked with them for two years. Taking the brand design created by Onwards, I applied this to all new products, marketing material, print and digital. Focusing on packaging, I created the artwork for six new SKUs.
During this time we identified …
NZ Ski
Securing the studio's biggest project of $70,000 worth of merchandise for NZ Ski with my pitch deck and concepts, while working as Graphic Designer at Brandland in Queenstown, NZ.
As lead designer on the project, I was responsible for everything from conceptualisation to execution, collaborating…Securing the studio's biggest project of $70,000 worth of merchandise for NZ Ski with my pitch deck and concepts, while working as Graphic Designer at Brandland in Queenstown, NZ.
As lead designer on the project, I was responsible for everything from conceptualisation to execution, collaborating closely with senior designers, the production manager and the client.
See full project at https://www.twine.net/signinWWSecuring the studio's biggest project of $70,000 worth of merchandise for NZ Ski with my pitch deck and concepts, while working as Graphic Designer at Brandland in Queenstown, NZ.
As lead designer on the project, I was responsible for everything from conceptualisation to execution, collaborating clos…
BraveAid
Logo design for BraveAid, the Child Anxiety Coach.
See full project here: https://www.twine.net/signinLogo design for BraveAid, the Child Anxiety Coach.
See full project here: https://www.twine.net/signinWWLogo design for BraveAid, the Child Anxiety Coach.
See full project here: https://www.twine.net/signin
Days
Freelancing with Days for over two years as their sole designer, I worked across all areas web, digital, print and marketing. With original branding created by Onwards, I carried this design though for the alcohol-free beer start up, helping to shape the visual identity in the early stages of the…Freelancing with Days for over two years as their sole designer, I worked across all areas web, digital, print and marketing. With original branding created by Onwards, I carried this design though for the alcohol-free beer start up, helping to shape the visual identity in the early stages of the company.
See full project at https://www.twine.net/signin
daysbrewing.comWWFreelancing with Days for over two years as their sole designer, I worked across all areas web, digital, print and marketing. With original branding created by Onwards, I carried this design though for the alcohol-free beer start up, helping to shape the visual identity in the early stages of the comp…
Studio Squeeze
Logo and branding design for upcoming creative studio.Logo and branding design for upcoming creative studio.WWLogo and branding design for upcoming creative studio.
Winner - Penguin Random House Student Design Award
To Kill A Mockingbird is an iconic book with many cover iterations. To stand out amongst thousands of entries in the international competition, I had to answer the timeless question - how do you redesign a classic for a modern context?
Wanting to steer away from oversaturated imagery of…To Kill A Mockingbird is an iconic book with many cover iterations. To stand out amongst thousands of entries in the international competition, I had to answer the timeless question - how do you redesign a classic for a modern context?
Wanting to steer away from oversaturated imagery of mockingbirds, I used a defining point in the novel which proves the characters innocence.
Focusing on the left hand as a significant symbol of innocence in To Kill a Mockingbird, the black printed hand conveys key themes of race and injustice within the book, contrasting the light yellow background which symbolises the division in 1930’s southern America. The bird feet detailing in the hand creases nod to the title of the book, while the writing on the creases are a metaphor for the fate of the character.
Winning first place and gaining national media coverage was a great honour in the formative years of my career. It secured me a Design Internship at Penguin Random House, during which I developed my narrative skills which have benefited my career to this day.
See full project here: https://www.twine.net/signinWWTo Kill A Mockingbird is an iconic book with many cover iterations. To stand out amongst thousands of entries in the international competition, I had to answer the timeless question - how do you redesign a classic for a modern context?
Wanting to steer away from oversaturated imagery of mockingbir…
Brierley Fitzgerald
Sick of the traditional status quo, Francesca’s and Ellie, approached me with the concept of starting a new, inclusive gallery space, Brierley Fitzgerald.
Needing a brand identity that conveys modernity and inclusivity, whilst also feeling part of the classical high art space. The brandmark celebrates the…Sick of the traditional status quo, Francesca’s and Ellie, approached me with the concept of starting a new, inclusive gallery space, Brierley Fitzgerald.
Needing a brand identity that conveys modernity and inclusivity, whilst also feeling part of the classical high art space. The brandmark celebrates the female-run space, modernising traditional greek statue figures in the stance of viewers gazing at art. The pairing of the serif and sans serif fonts for the wordmark juxtaposes the modern space rooted in history and tradition.
See full project at: https://www.twine.net/signinWWSick of the traditional status quo, Francesca’s and Ellie, approached me with the concept of starting a new, inclusive gallery space, Brierley Fitzgerald.
Needing a brand identity that conveys modernity and inclusivity, whilst also feeling part of the classical high art space. The brandmark celebrates the f…
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