As a multidisciplinary designer, I specialise in Branding, Digital Design (UX, UI, web, app, e-commerce), Editorial Design, Illustrations, Print, and Packaging. With over 10 years of experience, I create design solutions that balance visual aesthetics with strategic intent, working with global brands and startups alike.
I would like to share my online portfolio below for your consideration:
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In my role as Senior Designer & Creative Director at Sprouto, I’ve led projects across branding, digital platforms, and illustration, collaborating with clients such as Adidas, Ably, Titanbay, NHS, and Euro Garage. My work in design agencies and freelance roles in both the UK and Morocco has sharpened my craft, particularly in Arabic calligraphy and fine art, allowing me to offer bespoke design solutions for sectors like healthcare, pharmacy, tech, hospitality, and manufacturing. I have also worked with a wide variety of clients, including startups and businesses ranging from small to large enterprises such as Sefton Arts, Eureka, Chewits, Toshiba, Bolton Council, Mangajo, Kelly’s Eye, Simply Doughnuts, Guide Security, The Regenda Group, Aventa, Archies Burgers, Heinrich, Fire Protection Services Ltd, Tyreoo, Freddys, Propertymark, Manchester Digital, Dutton Fisher Associates, OneFilm Unit, rLoop, Ewemove, Meyers Estates, 9 Hertford Street, Let Alliance, Haays Polymers & Plastics, Railway Mission, and Lancashire’s Police and Crime Commissioner.
Proficient in Adobe Suite, Webflow, and Figma, my work has been recognised in Creativepool’s Top 10 Influential Branding Designers and as a finalist in The Drum Roses Awards.
What sets me apart is my ability to blend creativity with functionality. I design user-centred experiences that solve real problems while maintaining a distinct visual language—whether it’s branding, digital interfaces, or packaging.
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